Amazon in 2010 was the everything store with a cluttered tan-and-orange homepage, two-day shipping for $79-a-year Prime members, and a Kindle business so successful that the company said Kindle books were outselling hardcovers by July. Amazon Web Services was quietly powering start-ups like Netflix and Reddit.
- Domain in 2010
- amazon.com
- Launched
- 16 July 1995
- Founders
- Jeff Bezos
- Owner in 2010
- Amazon.com, Inc. (public)
- Status today
- Still active
What people used it for
- Buying books, electronics and everything else
- Kindle e-books
- Amazon MP3 downloads without DRM
Interface characteristics
- Tan and orange navigation tabs
- Dense homepage of recommendations
- "Customers who bought this item also bought" rows
- Yellow Add to Cart button
Notable features
- Kindle 3 for $139 (August 2010)
- Prime two-day shipping
- Amazon Web Services for start-ups
What happened later
Amazon became one of the world's most valuable companies and its cloud arm the largest in the industry.
Archived on the Wayback Machine
Archived pages open on web.archive.org (Internet Archive). They are historical captures, not part of this exhibit.
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