Tuesday, 12 October 2010
A day on the internet in 2010
Follow Sam, a fictional second-year student with a Windows 7 laptop, a BlackBerry-owning best friend and a 2 GB data cap, through an ordinary Tuesday. The story is fiction; every fact beside it is labelled and sourced.
- 08:00
Turn on the laptop
1 of 8Sam presses the power button on a two-year-old Dell laptop and goes to make coffee. Windows 7 takes about a minute to reach the desktop from its spinning hard drive, then another minute while the antivirus updates, Windows Live Messenger signs in, and Firefox 3.6 restores yesterday's fourteen tabs.
Three toolbars sit under the address bar: one from a Java update, one from the antivirus, one nobody remembers installing. Sam ignores them, like everyone else.
Dell laptop, 08:00Press the power button.The facts behind the sceneWindows 7 had been on sale for almost a year, but Windows XP still ran roughly half of the world's desktop web traffic in 2010.
SupportedStatCounter Global StatsWikipedia
A typical 2010 laptop had a 5400 rpm hard drive; solid-state drives were still a $200-plus upgrade.
Firefox 3.6 held roughly 30 percent of worldwide browser usage; Internet Explorer had about half.
SupportedStatCounter Global StatsMozilla
Explore the technology- Windows 7The Windows people actually liked, one year old
- A typical 2010 Windows laptopCore 2 Duo, 4 GB of RAM, a 320 GB hard drive and a DVD burner
- Firefox 3.6The alternative browser with a thousand extensions
- Browser toolbarsYahoo, Google, Ask, AVG, MyWebSearch... stacked five deep
- Windows Live Messenger (MSN)Nudges, winks and display names full of lyrics
- 09:00
Check Facebook
2 of 8Facebook loads with the blue bar and the Top News feed. A friend has uploaded 84 photos from Saturday titled "halloween pregame!!!" (shot on a Canon point-and-shoot, tagged over breakfast). Sam Likes three, comments "hahaha" on one, and untags the fourth.
There are two FarmVille requests from an aunt, an event invitation for a lecture-hall screening of The Social Network, and a Facebook Chat message from Priya that just says "did u see the new twitter". Sam changes their status to "so tired. midterms." Eleven people will Like it by lunch.
facebookrequests 2messages 1notifications 6Top NewsMost Recent- Jess M. added 84 new photos to the album "halloween pregame!!!"3 hours agoComment23 people like this
- Aunt Linda needs help harvesting her crops in FarmVille! Send her a Golden Egg.3 hours agoComment2 people like this
- Priya K. did u see the new twitter? it has a whole second column now3 hours agoComment4 people like this
- Dave R. is going to see The Social Network at the lecture hall friday. who's in3 hours agoComment11 people like this
Chat (4)SimulatedThe facts behind the sceneFacebook passed 500 million users in July 2010 and had put its Like button on external websites in April.
FarmVille was the most-played game on Facebook, with tens of millions of daily players and a reputation for notification spam.
SupportedWikipedia
Facebook Places check-ins had launched in August 2010; the new Groups arrived on 6 October.
VerifiedWikipedia
Explore the technology - Jess M. added 84 new photos to the album "halloween pregame!!!"
- 10:30
Search Google for a class assignment
3 of 8Sam types "deepwater horizon" into Google and results appear before the word is finished, Google Instant having launched a month earlier. Ten blue links: Wikipedia first, a BBC explainer, a BP page, a YouTube clip of the underwater camera.
Wikipedia opens in its new Vector skin with a banner asking for donations. Sam copies a paragraph into a Google Doc shared with two classmates, whose cursors are already moving in green and orange, and adds "[citation needed]" as a joke.
2010SearchResults appear as you type (Instant, since 8 Sept 2010)- Start typing to see reconstructed suggestions.
The facts behind the sceneGoogle Instant, which showed results as you typed, launched on 8 September 2010.
VerifiedGoogle Official Blog
Wikipedia switched its default look to the Vector skin in May 2010, and the English edition approached 3.5 million articles by year's end.
SupportedWikipedia
Google Docs gained real-time collaborative editing with coloured cursors in April 2010.
SupportedWikipedia
Explore the technology - 12:00
Watch YouTube over lunch
4 of 8A friend sends a link. It is the Bed Intruder Song, for the fifth time, and Sam watches it anyway in 360p on the cafeteria Wi-Fi, the red buffering bar creeping ahead of the playhead. Annotations pop up begging for subscriptions. The top comment has 4,000 thumbs up and says "hide yo kids, hide yo wife".
Related videos on the right: Double Rainbow, the Old Spice guy, an OK Go video that took sixty takes, and a Ray William Johnson episode about all three. Sam clicks the yellow Subscribe button.
YouTubehide yo kids hide yo wife360p · Flash player (simulated)
Embedded from YouTube; loads only when you press play.Watch on YouTube Buffering... 0% (cafeteria Wi-Fi)
- Double Rainbow
- Old Spice | The Man Your Man Could Smell Like
- OK Go - This Too Shall Pass
- =3: Equals Three
The facts behind the sceneYouTube served more than two billion views a day by May 2010; 360p was the default quality and most viewers used the Flash player.
VerifiedWikipediaYouTube Official Blog
Bed Intruder Song, uploaded on 31 July 2010, was YouTube's most-watched video of the year.
The upload limit rose from 10 to 15 minutes in July 2010.
SupportedWikipedia
Explore the technology- YouTubeTwo billion views a day, 360p by default
- Bed Intruder Song"Hide yo kids, hide yo wife": the most-watched video of 2010
- Double Rainbow"What does it mean?"
- Old Spice: The Man Your Man Could Smell Like"I'm on a horse."
- The YouTube stars of 2010Ray William Johnson, Smosh, nigahiga, Fred, Shane Dawson
- 14:00
Browse Tumblr in the library
5 of 8The Tumblr dashboard is dark blue and endless. Sam reblogs a GIF set from last night's Glee, a photo of a foggy pier with 12,000 notes, a rage comic about group projects, and a quote attributed to a person who never said it. Someone has asked Sam's blog an anonymous question: "what's your favourite Inception theory".
A librarian walks past. Sam switches to the Google Doc. The librarian leaves. Sam switches back.
tumblr.TextPhotoQuoteLinkChatAudioVideoDashboard · 1 askGIF set
glee 2x03 in three gifs
12,431 notesPhoto
foggy pier, 6am
2,208 notesRage comic
group projects: a story in four panels
986 notesQuote
"We need to go deeper." - definitely Inception
5,510 notes
Anonymous asked: what's your favourite Inception theory?
The facts behind the sceneTumblr grew explosively through 2010; a December database failure took it offline for about a day.
SupportedWikipedia
Rage comics, born on 4chan in 2008, peaked on Reddit and Tumblr in 2010-2011.
SupportedKnow Your Meme
Reaction GIFs and GIF sets became Tumblr's native language in 2010, partly because most phones could not play video inline.
EditorialWikipedia
Explore the technology- TumblrReblogs, GIFs and the dark blue dashboard
- The animated GIF returnsReaction GIFs, GIF sets and Tumblr's looping economy
- Rage comicsFFFFFUUUU, Trollface, Forever Alone, Me Gusta, Y U NO
- GleeThe show whose covers topped iTunes every week
- InceptionThe blockbuster of 2010, and the BWONG that launched a thousand trailers
- 17:00
Play a browser game
6 of 8Back in the dorm, Sam opens a Flash game portal. The preloader crawls from 0 to 100 percent while a sponsor logo glows. It is a one-button runner: hold space, jump the gaps, die, retry. Chat scrolls beside the game. Sam's roommate plays Robot Unicorn Attack on the other laptop with the sound up, and Erasure's Always leaks across the room.
You can play this one. The game here is an original recreation of the genre, not a copy of any 2010 title.
Flash portalPixel DashRating: 4.1 / 5 · 1,204 plays today (simulated)Sponsored by The Internet From 2010
0%
loading game (simulated preloader)
Score 0 · Best 0Original work An original mini-game built for this exhibit in HTML5 canvas, in the style of 2010 Flash runners. High score is stored only in your browser.
The facts behind the sceneAdobe said Flash Player was installed on about 99 percent of internet-connected PCs in 2010; almost every browser game depended on it.
SupportedWikipedia
Robot Unicorn Attack (February 2010) and Canabalt (2009) defined the one-button runner on Flash portals.
GameStop bought the browser-game site Kongregate in July 2010.
SupportedWikipedia
Explore the technology- Pixel Dash (playable recreation)An original one-button runner in the style of 2010 Flash games
- Robot Unicorn AttackAlways, I wanna be with you: the Flash game of 2010
- CanabaltOne button, endless rooftops
- KongregateFlash games with achievements, bought by GameStop
- Adobe Flash Player 10.1The plugin that ran YouTube, FarmVille and every banner ad
- 20:00
Chat online
7 of 8Windows Live Messenger nudges. Sam's best friend Priya is on her BlackBerry Bold, so she is on BBM and everyone else has to text her. Sam's parents call on Skype from the kitchen webcam, pixelated and three seconds behind. Facebook Chat has four conversations going, two of them about whether to see Jackass 3D on Friday.
Priya's display name on MSN is still "~*~ cAliFoRnia gUrLs ~*~" from July. Sam changes theirs to a Kanye lyric and goes to make instant noodles.
Contacts (5/57)- priya_xo ~ bbm 4 lyfe
- dave — brb food
- ~*jess*~ ♫ tik tok
- mom
- study group
priya_xo ~ bbm 4 lyfeThe facts behind the sceneWindows Live Messenger (still called MSN by most) had hundreds of millions of users in 2010 and was the dominant messenger outside the US.
SupportedWikipedia
Skype reported more than 500 million registered users; video calling on the iPhone arrived in December 2010.
SupportedWikipedia
BlackBerry Messenger was a major reason teenagers chose BlackBerry, and RIM had about 16 percent of 2010 smartphone sales.
Explore the technology- Windows Live Messenger (MSN)Nudges, winks and display names full of lyrics
- SkypeFree calls over the internet, video included
- BlackBerry Messenger (BBM)PINs, the D and the R, and free unlimited messaging
- BlackBerry Bold 9700The keyboard phone of the business world and the school corridor
- AIM (AOL Instant Messenger)Buddy lists and away messages, fading fast
- 23:00
Download music and browse forums
8 of 8Sam opens LimeWire, unaware that a federal court will switch it off in two weeks. The search for the new Kanye track returns nine results with three different bitrates and one that is definitely a virus. Sam buys it on iTunes for $1.29 instead, feeling responsible, then torrents a TV episode with µTorrent, feeling less so.
Before bed: a vBulletin forum thread about the iPhone 4's antenna, 340 pages long, with signature banners the size of billboards; Google Reader, 1,000+ unread; one last look at Facebook. The laptop goes to sleep at 00:40. Tomorrow the whole thing happens again.
P2P client (two weeks before the injunction)Search:kanye west powerGnutella · simulatedName Quality Size Sources Kanye West - Power (G.O.O.D. Friday).mp3 320 kbps 11.2 MB 412 kanye_power_FULL_2010.mp3 128 kbps 4.4 MB 88 Kanye West - Power [HQ].exe(this is a virus) ?? 112 KB 9 power kanye west remix ft. (misnamed).mp3 192 kbps 6.1 MB 31 LimeWire was shut down by court order on 26 October 2010. Nothing here downloads anything; it is a recreation of the experience.
iTunes StorePower - Kanye West
Single · 2010
Google ReaderAll items (1000+)
- xkcd (3)
- Engadget (212)
- Hyperbole and a Half (1)
- TechCrunch (398)
The facts behind the sceneLimeWire was shut down by a federal court injunction on 26 October 2010.
VerifiedWikipedia
The iTunes Store passed ten billion songs sold in February 2010, with tracks priced at 69 cents, 99 cents or $1.29.
VerifiedWikipedia
Kanye West released free songs every week from August to December 2010 as G.O.O.D. Fridays, ahead of My Beautiful Dark Twisted Fantasy.
SupportedWikipedia
Google Reader was at its peak as the way to follow blogs; Google shut it down in 2013.
SupportedWikipedia
Explore the technology- LimeWireThe P2P client a court shut down in October 2010
- iTunes StoreTen billion songs sold, and the Beatles arrive
- µTorrentThe tiny BitTorrent client on every second PC
- Forum culturevBulletin, phpBB, signatures, post counts and the ban hammer
- Google ReaderEvery blog you followed, in one inbox
- MP3 cultureRipping CDs, LimeWire folders, mislabelled tracks and the 4 GB iPod
00:40. The laptop goes to sleep. Tomorrow it all happens again.
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