Wieden+Kennedy's Old Spice advert, starring Isaiah Mustafa in a single unbroken shot, was posted to YouTube in February 2010 and became the year's most-shared commercial. In July the campaign answered fans on Twitter, Reddit and YouTube with nearly 200 personalised video replies in two days, a landmark of social-media marketing.
- Type
- video
- Creator
- Wieden+Kennedy for Procter & Gamble
- Released
- 4 February 2010
- Platform
- YouTube and television
- Runtime
- 0:33
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