In 2010 Netflix was still mostly a DVD-by-mail company, but streaming was taking over: Watch Instantly worked on the Wii, PS3, Xbox 360, Roku and, from August, the iPhone. Netflix launched in Canada in September, its first market outside the US, and added a $7.99 streaming-only plan in November. It ended the year with about 20 million subscribers.
- Domain in 2010
- netflix.com
- Launched
- 29 August 1997
- Founders
- Reed Hastings, Marc Randolph
- Owner in 2010
- Netflix, Inc. (public)
- Status today
- Still active
What people used it for
- Renting DVDs by mail from a queue
- Streaming a smaller catalogue via Watch Instantly
- Watching on game consoles and Roku boxes
Interface characteristics
- Red header with the DVD queue front and centre
- Five-star ratings and recommendations
- Silverlight-based web player
Notable features
- Canada launch (September 2010)
- Streaming-only plan (November 2010)
- iPhone app (August 2010)
What happened later
Netflix split off DVDs, produced House of Cards in 2013, and became the largest streaming service in the world; the DVD business closed in 2023.
Archived on the Wayback Machine
Archived pages open on web.archive.org (Internet Archive). They are historical captures, not part of this exhibit.
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