Ten blue links, and results that appeared as you typed
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in...
searchgooglegoogle instant

Section 4
Ten blue links, green URLs, and results as you type. Reconstructed from the exhibit's records, never faked from history.
10 reconstructed results for know your meme in the 2010 exhibit.
theinternetfrom2010.com/2010/entry/chatroulette-piano
In March 2010 a hooded man known as Merton posted videos of himself improvising songs about the strangers Chatroulette paired him with, and their reactions. It was the...
CultureSupportedReconstructed result
theinternetfrom2010.com/2010/entry/inception-bwong
The booming brass note from the Inception trailers, nicknamed BWONG or BRAAAM, became a meme in the summer of 2010: added to cat videos, mocked in parodies and copied by...
CultureSupportedReconstructed result
theinternetfrom2010.com/2010/entry/lolcats
LOLcats, cat photos captioned in lolspeak with Impact font, had been mainstream since 2007 and were still the most recognisable internet joke in 2010. Ceiling Cat,...
CultureSupportedReconstructed result
theinternetfrom2010.com/2010/entry/advice-animals
Advice Animals were image macros with an animal's head on a colour-wheel background and a two-line joke in Impact font. Advice Dog started it in 2006; by 2010...
CultureSupportedReconstructed result
theinternetfrom2010.com/2010/entry/trollface
Trollface, a grinning MS Paint face drawn by Carlos Ramirez in September 2008, became the universal symbol of internet trolling by 2010. It appeared at the end of rage...
CultureSupportedReconstructed result
theinternetfrom2010.com/2010/entry/forever-alone
Forever Alone, a lumpy, tearful rage face first posted in a comic about a fake date in May 2010, became one of the year's most-used images: the face of solitary Friday...
CultureSupportedReconstructed result
theinternetfrom2010.com/2010/entry/me-gusta
Me Gusta, a bulging-eyed face drawn by Matt Oswald in March 2010, was the rage comic reaction for guilty pleasure. It spread through Reddit and Tumblr through the year...
CultureSupportedReconstructed result
theinternetfrom2010.com/2010/entry/y-u-no
Y U NO Guy, a rage face taken from a manga panel, became a 2010 image macro for exasperated questions: "Facebook, Y U NO let me dislike?" It was one of the first rage...
CultureSupportedReconstructed result
theinternetfrom2010.com/2010/entry/sad-keanu
A May 2010 paparazzi photo of Keanu Reeves eating a sandwich alone on a New York bench became Sad Keanu in June, when Reddit and 4chan users cut him out and pasted him...
CultureSupportedReconstructed result
theinternetfrom2010.com/2010/entry/x-all-the-y
In June 2010, Allie Brosh's blog Hyperbole and a Half published "This is Why I'll Never be an Adult", with a crudely drawn figure shouting "CLEAN ALL THE THINGS!" The...
CultureSupportedReconstructed result
Ten blue links, and results that appeared as you typed
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in...
searchgooglegoogle instant
The former Ask Jeeves gives up on search
Ask.com, once Ask Jeeves with its butler mascot, still had a few percent of US searches in 2010, largely through toolbars bundled with downloads. In...
searchask.comask jeeves
China's search engine, after Google walked away
Baidu was already the dominant search engine in China when Google stopped censoring google.cn in March 2010 and redirected users to Hong Kong....
searchbaiduchina
Microsoft's one-year-old "decision engine"
Bing had launched in June 2009 with a photographic homepage and a marketing budget that called it a "decision engine" rather than a search engine. In...
searchbingmicrosoft
A computational knowledge engine
Launched in May 2009, Wolfram|Alpha answered questions by computing rather than searching: type a maths problem, a date, or two cities and it...
searchwolfram alphamaths
The portal: mail, news, Answers and Flickr
Yahoo! was still one of the most-visited sites on Earth in 2010, thanks to Yahoo Mail, the news-heavy portal homepage, Yahoo Answers, Flickr and...
portalyahooemail
Historical search result pages cannot be reproduced faithfully: they depended on the day, the location, the logged-in account and an index that no longer exists. Instead of pretending, this page searches the exhibit's own records and presents them in the visual language of a 2010 results page. Each result links to an entry with its sources and confidence label.