Ten blue links, and results that appeared as you typed
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in...
searchgooglegoogle instant

Section 4
Ten blue links, green URLs, and results as you type. Reconstructed from the exhibit's records, never faked from history.
24 reconstructed results for buddy list in the 2010 exhibit.
theinternetfrom2010.com/2010/entry/aim
AIM had defined instant messaging in America for a decade, with its running-man icon, buddy lists, door-opening sounds and passive-aggressive away messages. By 2010 it...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/windows-live-messenger
Still called MSN by almost everyone, Windows Live Messenger was the dominant instant messenger outside the United States in 2010, with hundreds of millions of users. Its...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/ebay
eBay was still the world's marketplace for used goods and collectibles in 2010, but its auction format was losing ground to fixed-price Buy It Now listings and to...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/cracked
Cracked.com, the former humour magazine, was at its peak in 2010 with numbered list articles about history, science and pop culture that were funnier and better...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/rdio
Rdio, from Skype founders Janus Friis and Niklas Zennström, launched in the US and Canada in August 2010 as a subscription streaming service with a social feed of what...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/craigslist
Craigslist looked exactly like it had in the 1990s: a list of blue links on a white page, city by city, with apartments, jobs, used furniture and missed connections. In...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/itunes-store
The iTunes Store was the centre of legal digital music in 2010: it passed ten billion songs sold in February, iTunes 10 arrived in September with the ill-fated Ping...
WebsiteVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/bebo
Bebo had been the biggest social network among teenagers in the UK and Ireland, and AOL bought it for $850 million in 2008. In June 2010 AOL sold it to Criterion Capital...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/sina-weibo
Launched in August 2009 after Twitter was blocked in China, Sina Weibo grew rapidly through 2010, mixing 140-character posts (which fit far more meaning in Chinese) with...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/pandora
Pandora's Music Genome Project turned any song or artist into a personalised radio station with thumbs-up and thumbs-down buttons. Free listening was capped at 40 hours...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/last-fm
Last.fm recorded ("scrobbled") every track you played in iTunes, Winamp or your iPod and turned it into charts, recommendations and neighbours with similar taste. In...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/grooveshark
Grooveshark let anyone stream almost any song on demand, free, from a slick Flash interface, because users uploaded the tracks themselves. It was hugely popular in 2010...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/spotify
In 2010 Spotify was available in Sweden, Norway, Finland, the UK, France, Spain and the Netherlands, often by invitation, with a free ad-supported tier and a premium...
WebsiteVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/hype-machine
Hype Machine tracked hundreds of MP3 blogs and let you stream whatever they had just posted, with a Popular chart that could break a band. In 2010 it was the front page...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/yahoo
Yahoo! was still one of the most-visited sites on Earth in 2010, thanks to Yahoo Mail, the news-heavy portal homepage, Yahoo Answers, Flickr and Yahoo Finance. Under CEO...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/skype
Skype was how families called abroad and how long-distance couples saw each other in 2010. It reported more than 500 million registered users, offered free...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/google-talk
Google Talk, and the Gmail Chat box built into the Gmail sidebar, let people message and video chat without installing anything. In 2010 it was quietly replacing AIM for...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/delicious
Delicious (originally del.icio.us) let people save bookmarks with tags and see what everyone else was saving. It had defined social bookmarking since 2003, but in...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/photobucket
Photobucket hosted the images that people hot-linked into MySpace profiles, forum signatures and eBay listings. In 2010 it was one of the most-visited image hosts in the...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/texts-from-last-night
Texts From Last Night posted anonymous text messages submitted by readers, tagged only with an area code, and became a 2009-2010 phenomenon with a book deal and a TV...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/addicting-games
Addicting Games, owned by Nickelodeon's parent Viacom, was one of the most-visited casual game sites in 2010, with categories like Shooting, Puzzle and Sports and a...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/github
GitHub, two years old in 2010, was turning Git hosting into a social network for programmers with forks, pull requests and profile pages. Rails, jQuery and Node.js...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/google-docs
Google Docs let students write group projects in the same document at the same time, which felt like magic in 2010. In January it began storing any file type, and in...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/igoogle
iGoogle let you build a homepage of widgets: Gmail, weather, news, a to-do list and thousands of gadgets, with themes that changed with the time of day. In 2010 it was...
WebsiteSupportedReconstructed result
Ten blue links, and results that appeared as you typed
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in...
searchgooglegoogle instant
The former Ask Jeeves gives up on search
Ask.com, once Ask Jeeves with its butler mascot, still had a few percent of US searches in 2010, largely through toolbars bundled with downloads. In...
searchask.comask jeeves
China's search engine, after Google walked away
Baidu was already the dominant search engine in China when Google stopped censoring google.cn in March 2010 and redirected users to Hong Kong....
searchbaiduchina
Microsoft's one-year-old "decision engine"
Bing had launched in June 2009 with a photographic homepage and a marketing budget that called it a "decision engine" rather than a search engine. In...
searchbingmicrosoft
A computational knowledge engine
Launched in May 2009, Wolfram|Alpha answered questions by computing rather than searching: type a maths problem, a date, or two cities and it...
searchwolfram alphamaths
The portal: mail, news, Answers and Flickr
Yahoo! was still one of the most-visited sites on Earth in 2010, thanks to Yahoo Mail, the news-heavy portal homepage, Yahoo Answers, Flickr and...
portalyahooemail
Historical search result pages cannot be reproduced faithfully: they depended on the day, the location, the logged-in account and an index that no longer exists. Instead of pretending, this page searches the exhibit's own records and presents them in the visual language of a 2010 results page. Each result links to an entry with its sources and confidence label.