Ten blue links, and results that appeared as you typed
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in...
searchgooglegoogle instant

Section 4
Ten blue links, green URLs, and results as you type. Reconstructed from the exhibit's records, never faked from history.
9 reconstructed results for open world in the 2010 exhibit.
theinternetfrom2010.com/2010/entry/ebaums-world
eBaum's World was a 2000s viral-media site that collected funny videos, Flash animations and images, often without credit, which made it notorious among creators. By...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/club-penguin
Club Penguin was the safe, moderated virtual world where children waddled around as penguins, played mini-games and decorated igloos. Disney had bought it in 2007, and...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/aim
AIM had defined instant messaging in America for a decade, with its running-man icon, buddy lists, door-opening sounds and passive-aggressive away messages. By 2010 it...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/imdb
IMDb celebrated its 20th anniversary in October 2010. Owned by Amazon, it was the site everyone opened to settle who was in what, with its yellow-and-black branding,...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/quora
Quora opened to the public in June 2010, founded by two former Facebook engineers. Its promise was answers from people with first-hand knowledge, and in 2010 Silicon...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/dropbox
Dropbox gave you a folder that synced across your computers and phone, with 2 GB free and more if you referred friends. In 2010 it was the way students moved essays...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/github
GitHub, two years old in 2010, was turning Git hosting into a social network for programmers with forks, pull requests and profile pages. Rails, jQuery and Node.js...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/runescape
RuneScape ran in a browser with Java, needed no download, and had millions of players in 2010. Its low-polygon world, skill grinding, Wilderness PvP and player-run...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/twitter
Twitter turned four in 2010 and became the internet's newswire. Users sent about 50 million tweets a day in February and roughly 90 million a day by September, the...
WebsiteVerifiedReconstructed result
Ten blue links, and results that appeared as you typed
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in...
searchgooglegoogle instant
The former Ask Jeeves gives up on search
Ask.com, once Ask Jeeves with its butler mascot, still had a few percent of US searches in 2010, largely through toolbars bundled with downloads. In...
searchask.comask jeeves
China's search engine, after Google walked away
Baidu was already the dominant search engine in China when Google stopped censoring google.cn in March 2010 and redirected users to Hong Kong....
searchbaiduchina
Microsoft's one-year-old "decision engine"
Bing had launched in June 2009 with a photographic homepage and a marketing budget that called it a "decision engine" rather than a search engine. In...
searchbingmicrosoft
A computational knowledge engine
Launched in May 2009, Wolfram|Alpha answered questions by computing rather than searching: type a maths problem, a date, or two cities and it...
searchwolfram alphamaths
The portal: mail, news, Answers and Flickr
Yahoo! was still one of the most-visited sites on Earth in 2010, thanks to Yahoo Mail, the news-heavy portal homepage, Yahoo Answers, Flickr and...
portalyahooemail
Historical search result pages cannot be reproduced faithfully: they depended on the day, the location, the logged-in account and an index that no longer exists. Instead of pretending, this page searches the exhibit's own records and presents them in the visual language of a 2010 results page. Each result links to an entry with its sources and confidence label.