Ten blue links, and results that appeared as you typed
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in...
searchgooglegoogle instant

Section 4
Ten blue links, green URLs, and results as you type. Reconstructed from the exhibit's records, never faked from history.
14 reconstructed results for photos in the 2010 exhibit.
theinternetfrom2010.com/2010/entry/flickr
Flickr passed five billion uploaded photos in September 2010 and was the serious photographer's social network: albums called sets, Creative Commons licences, groups for...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/instagram
Instagram launched on 6 October 2010 as an iPhone-only app for square photos with retro filters and reached a million users by December. Its filters, such as X-Pro II,...
WebsiteVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/cheezburger-network
I Can Has Cheezburger turned LOLcats into a business, and by 2010 the Cheezburger Network ran dozens of sites, including FAIL Blog and Memebase, publishing...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/facebook
In 2010 Facebook was six years old, had just overtaken Google as the most-visited site in the United States on some weekly measures, and passed 500 million users in...
WebsiteVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/tumblr
Tumblr grew explosively in 2010. Its dashboard, a dark blue page of posts from the blogs you followed, made reblogging and animated GIFs the currency of a new creative...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/qzone
Tencent's Qzone, attached to the QQ messenger, was by most measures the largest social network in China in 2010, with hundreds of millions of active users decorating...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/hotmail
Hotmail, by then branded Windows Live Hotmail, had hundreds of millions of accounts in 2010, many of them the first email address people ever created. A mid-2010 update...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/photobucket
Photobucket hosted the images that people hot-linked into MySpace profiles, forum signatures and eBay listings. In 2010 it was one of the most-visited image hosts in the...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/deviantart
DeviantArt was ten years old in 2010 and the home of fan art, digital painting, photography and Photoshop brushes, with well over ten million members. Its green pages,...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/imdb
IMDb celebrated its 20th anniversary in October 2010. Owned by Amazon, it was the site everyone opened to settle who was in what, with its yellow-and-black branding,...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/dropbox
Dropbox gave you a folder that synced across your computers and phone, with 2 GB free and more if you referred friends. In 2010 it was the way students moved essays...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/gizmodo
Gizmodo, Gawker Media's gadget blog, published the biggest tech story of 2010 on 19 April: photos and a teardown of a lost iPhone 4 prototype bought from someone who...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/something-awful
Something Awful's forums, where an account cost $9.95, were one of the most influential communities on the 2010 internet. Goons popularised Let's Play videos, ran early...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/cracked
Cracked.com, the former humour magazine, was at its peak in 2010 with numbered list articles about history, science and pop culture that were funnier and better...
WebsiteSupportedReconstructed result
Ten blue links, and results that appeared as you typed
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in...
searchgooglegoogle instant
The former Ask Jeeves gives up on search
Ask.com, once Ask Jeeves with its butler mascot, still had a few percent of US searches in 2010, largely through toolbars bundled with downloads. In...
searchask.comask jeeves
China's search engine, after Google walked away
Baidu was already the dominant search engine in China when Google stopped censoring google.cn in March 2010 and redirected users to Hong Kong....
searchbaiduchina
Microsoft's one-year-old "decision engine"
Bing had launched in June 2009 with a photographic homepage and a marketing budget that called it a "decision engine" rather than a search engine. In...
searchbingmicrosoft
A computational knowledge engine
Launched in May 2009, Wolfram|Alpha answered questions by computing rather than searching: type a maths problem, a date, or two cities and it...
searchwolfram alphamaths
The portal: mail, news, Answers and Flickr
Yahoo! was still one of the most-visited sites on Earth in 2010, thanks to Yahoo Mail, the news-heavy portal homepage, Yahoo Answers, Flickr and...
portalyahooemail
Historical search result pages cannot be reproduced faithfully: they depended on the day, the location, the logged-in account and an index that no longer exists. Instead of pretending, this page searches the exhibit's own records and presents them in the visual language of a 2010 results page. Each result links to an entry with its sources and confidence label.