Ten blue links, and results that appeared as you typed
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in...
searchgooglegoogle instant

Section 4
Ten blue links, green URLs, and results as you type. Reconstructed from the exhibit's records, never faked from history.
22 reconstructed results for the social network in the 2010 exhibit.
theinternetfrom2010.com/2010/entry/qzone
Tencent's Qzone, attached to the QQ messenger, was by most measures the largest social network in China in 2010, with hundreds of millions of active users decorating...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/orkut
Orkut, Google's 2004 social network, was largely ignored in the United States but was the biggest social network in Brazil and hugely popular in India through 2010. Its...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/facebook
In 2010 Facebook was six years old, had just overtaken Google as the most-visited site in the United States on some weekly measures, and passed 500 million users in...
WebsiteVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/hi5
hi5 was one of the world's largest social networks in the mid-2000s, especially in Latin America, Portugal, Romania and Thailand. In 2010 it was pivoting toward social...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/vkontakte
VKontakte (VK) was the dominant social network across Russia and the former Soviet states in 2010. Its interface closely resembled early Facebook, but it let users...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/bebo
Bebo had been the biggest social network among teenagers in the UK and Ireland, and AOL bought it for $850 million in 2008. In June 2010 AOL sold it to Criterion Capital...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/github
GitHub, two years old in 2010, was turning Git hosting into a social network for programmers with forks, pull requests and profile pages. Rails, jQuery and Node.js...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/friendster
Friendster predated MySpace and Facebook, and although it had faded in the West by 2010, it was still one of the most popular sites in the Philippines, Malaysia and...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/foursquare
Foursquare made 2010 the year of the check-in. Users broadcast their location to friends, collected badges, and fought to become the "mayor" of their coffee shop. The...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/myspace
By 2010 MySpace had lost its crown to Facebook and was shedding users and staff under News Corp, which had bought it in 2005. In October it relaunched as a "social...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/twitter
Twitter turned four in 2010 and became the internet's newswire. Users sent about 50 million tweets a day in February and roughly 90 million a day by September, the...
WebsiteVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/tumblr
Tumblr grew explosively in 2010. Its dashboard, a dark blue page of posts from the blogs you followed, made reblogging and animated GIFs the currency of a new creative...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/linkedin
LinkedIn in 2010 was the online résumé: profiles, connection requests from people you met once, and recruiters' InMail. It reported passing 90 million members around the...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/igoogle
iGoogle let you build a homepage of widgets: Gmail, weather, news, a to-do list and thousands of gadgets, with themes that changed with the time of day. In 2010 it was...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/digg
Digg let users "digg" stories onto a front page that could crash a small website with traffic. In August 2010, Digg version 4 removed favourite features, let publishers...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/rdio
Rdio, from Skype founders Janus Friis and Niklas Zennström, launched in the US and Canada in August 2010 as a subscription streaming service with a social feed of what...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/delicious
Delicious (originally del.icio.us) let people save bookmarks with tags and see what everyone else was saving. It had defined social bookmarking since 2003, but in...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/instagram
Instagram launched on 6 October 2010 as an iPhone-only app for square photos with retro filters and reached a million users by December. Its filters, such as X-Pro II,...
WebsiteVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/itunes-store
The iTunes Store was the centre of legal digital music in 2010: it passed ten billion songs sold in February, iTunes 10 arrived in September with the ill-fated Ping...
WebsiteVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/formspring
Formspring launched in late 2009 and spread through high schools in 2010: a page where anyone could ask you questions, often anonymously, and you answered in public. It...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/sina-weibo
Launched in August 2009 after Twitter was blocked in China, Sina Weibo grew rapidly through 2010, mixing 140-character posts (which fit far more meaning in Chinese) with...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/google-reader
Google Reader was the RSS reader of choice for anyone who followed many blogs, with keyboard shortcuts, folders, and a Share button that made it a small social network...
WebsiteSupportedReconstructed result
Ten blue links, and results that appeared as you typed
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in...
searchgooglegoogle instant
The former Ask Jeeves gives up on search
Ask.com, once Ask Jeeves with its butler mascot, still had a few percent of US searches in 2010, largely through toolbars bundled with downloads. In...
searchask.comask jeeves
China's search engine, after Google walked away
Baidu was already the dominant search engine in China when Google stopped censoring google.cn in March 2010 and redirected users to Hong Kong....
searchbaiduchina
Microsoft's one-year-old "decision engine"
Bing had launched in June 2009 with a photographic homepage and a marketing budget that called it a "decision engine" rather than a search engine. In...
searchbingmicrosoft
A computational knowledge engine
Launched in May 2009, Wolfram|Alpha answered questions by computing rather than searching: type a maths problem, a date, or two cities and it...
searchwolfram alphamaths
The portal: mail, news, Answers and Flickr
Yahoo! was still one of the most-visited sites on Earth in 2010, thanks to Yahoo Mail, the news-heavy portal homepage, Yahoo Answers, Flickr and...
portalyahooemail
Historical search result pages cannot be reproduced faithfully: they depended on the day, the location, the logged-in account and an index that no longer exists. Instead of pretending, this page searches the exhibit's own records and presents them in the visual language of a 2010 results page. Each result links to an entry with its sources and confidence label.