Ten blue links, and results that appeared as you typed
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in...
searchgooglegoogle instant

Section 4
Ten blue links, green URLs, and results as you type. Reconstructed from the exhibit's records, never faked from history.
13 reconstructed results for top 8 in the 2010 exhibit.
theinternetfrom2010.com/2010/entry/myspace
By 2010 MySpace had lost its crown to Facebook and was shedding users and staff under News Corp, which had bought it in 2005. In October it relaunched as a "social...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/facebook
In 2010 Facebook was six years old, had just overtaken Google as the most-visited site in the United States on some weekly measures, and passed 500 million users in...
WebsiteVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/itunes-store
The iTunes Store was the centre of legal digital music in 2010: it passed ten billion songs sold in February, iTunes 10 arrived in September with the ill-fated Ping...
WebsiteVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/twitter
Twitter turned four in 2010 and became the internet's newswire. Users sent about 50 million tweets a day in February and roughly 90 million a day by September, the...
WebsiteVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/tumblr
Tumblr grew explosively in 2010. Its dashboard, a dark blue page of posts from the blogs you followed, made reblogging and animated GIFs the currency of a new creative...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/digg
Digg let users "digg" stories onto a front page that could crash a small website with traffic. In August 2010, Digg version 4 removed favourite features, let publishers...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/formspring
Formspring launched in late 2009 and spread through high schools in 2010: a page where anyone could ask you questions, often anonymously, and you answered in public. It...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/sina-weibo
Launched in August 2009 after Twitter was blocked in China, Sina Weibo grew rapidly through 2010, mixing 140-character posts (which fit far more meaning in Chinese) with...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/flickr
Flickr passed five billion uploaded photos in September 2010 and was the serious photographer's social network: albums called sets, Creative Commons licences, groups for...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/blogger
Blogger, Google-owned since 2003, hosted millions of free blogspot.com blogs in 2010, from personal diaries to recipe blogs to the MP3 blogs of the music-download era. A...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/imdb
IMDb celebrated its 20th anniversary in October 2010. Owned by Amazon, it was the site everyone opened to settle who was in what, with its yellow-and-black branding,...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/quora
Quora opened to the public in June 2010, founded by two former Facebook engineers. Its promise was answers from people with first-hand knowledge, and in 2010 Silicon...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/addicting-games
Addicting Games, owned by Nickelodeon's parent Viacom, was one of the most-visited casual game sites in 2010, with categories like Shooting, Puzzle and Sports and a...
WebsiteSupportedReconstructed result
Ten blue links, and results that appeared as you typed
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in...
searchgooglegoogle instant
The former Ask Jeeves gives up on search
Ask.com, once Ask Jeeves with its butler mascot, still had a few percent of US searches in 2010, largely through toolbars bundled with downloads. In...
searchask.comask jeeves
China's search engine, after Google walked away
Baidu was already the dominant search engine in China when Google stopped censoring google.cn in March 2010 and redirected users to Hong Kong....
searchbaiduchina
Microsoft's one-year-old "decision engine"
Bing had launched in June 2009 with a photographic homepage and a marketing budget that called it a "decision engine" rather than a search engine. In...
searchbingmicrosoft
A computational knowledge engine
Launched in May 2009, Wolfram|Alpha answered questions by computing rather than searching: type a maths problem, a date, or two cities and it...
searchwolfram alphamaths
The portal: mail, news, Answers and Flickr
Yahoo! was still one of the most-visited sites on Earth in 2010, thanks to Yahoo Mail, the news-heavy portal homepage, Yahoo Answers, Flickr and...
portalyahooemail
Historical search result pages cannot be reproduced faithfully: they depended on the day, the location, the logged-in account and an index that no longer exists. Instead of pretending, this page searches the exhibit's own records and presents them in the visual language of a 2010 results page. Each result links to an entry with its sources and confidence label.