Ten blue links, and results that appeared as you typed
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in...
searchgooglegoogle instant

Section 4
Ten blue links, green URLs, and results as you type. Reconstructed from the exhibit's records, never faked from history.
41 reconstructed results for user submissions in the 2010 exhibit.
Timeline results for user submissions
theinternetfrom2010.com/2010/entry/tumblr
Tumblr grew explosively in 2010. Its dashboard, a dark blue page of posts from the blogs you followed, made reblogging and animated GIFs the currency of a new creative...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/reddit
In 2010 Reddit was a spartan, text-heavy site owned by Condé Nast, far smaller than Digg at the start of the year. Digg's disastrous August redesign sent a wave of users...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/digg
Digg let users "digg" stories onto a front page that could crash a small website with traffic. In August 2010, Digg version 4 removed favourite features, let publishers...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/texts-from-last-night
Texts From Last Night posted anonymous text messages submitted by readers, tagged only with an area code, and became a 2009-2010 phenomenon with a book deal and a TV...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/facebook
In 2010 Facebook was six years old, had just overtaken Google as the most-visited site in the United States on some weekly measures, and passed 500 million users in...
WebsiteVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/newgrounds
Newgrounds was the original home of Flash games and animations, where amateur creators uploaded movies and games for the community to rate. In 2010 its Flash Portal...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/instagram
Instagram launched on 6 October 2010 as an iPhone-only app for square photos with retro filters and reached a million users by December. Its filters, such as X-Pro II,...
WebsiteVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/slang-banhammer
banhammer: A moderator's power to ban users, imagined as a hammer. Example: "the mods brought out the banhammer"
SlangEditorialReconstructed result
theinternetfrom2010.com/2010/entry/youtube
YouTube celebrated its fifth birthday in May 2010 by announcing more than two billion views a day. Users uploaded 24 hours of video every minute in March and 35 hours a...
WebsiteVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/imdb
IMDb celebrated its 20th anniversary in October 2010. Owned by Amazon, it was the site everyone opened to settle who was in what, with its yellow-and-black branding,...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/slang-tweet
tweet / RT: A Twitter post, and RT for retweet: repeating someone's tweet, by hand ("RT @user") or, from late 2009, with the button. Example: "RT @kimmel: my favorite...
SlangVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/twitter
Twitter turned four in 2010 and became the internet's newswire. Users sent about 50 million tweets a day in February and roughly 90 million a day by September, the...
WebsiteVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/myspace
By 2010 MySpace had lost its crown to Facebook and was shedding users and staff under News Corp, which had bought it in 2005. In October it relaunched as a "social...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/farmville
FarmVille, launched by Zynga in June 2009, was the biggest game on Facebook in 2010 with tens of millions of daily players and more than 80 million monthly users at its...
GameSupportedReconstructed result
theinternetfrom2010.com/2010/entry/windows-vista
Windows Vista, released to consumers in 2007, was widely disliked for its User Account Control prompts, driver problems and heavy hardware needs. By 2010 it was already...
TechnologySupportedReconstructed result
theinternetfrom2010.com/2010/entry/internet-explorer-9-beta
Released on 15 September 2010, the IE9 beta was Microsoft's answer to Chrome: a stripped-back interface with tabs beside the address bar, GPU-accelerated rendering, and...
TechnologyVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/browser-toolbars
Toolbars were the plague of the 2010 browser: bundled with Java updates, antivirus software and free downloads, they stacked below the address bar until the page was a...
TechnologyEditorialReconstructed result
theinternetfrom2010.com/2010/entry/bitcoin-2010
Bitcoin was a year old and worth almost nothing in 2010. On 22 May, Laszlo Hanyecz paid 10,000 BTC for two pizzas, the first recorded purchase with the currency. The Mt....
TechnologyVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/cityville
CityVille launched on Facebook on 2 December 2010 and passed 20 million monthly users within two weeks, faster than any Facebook game before it. It was FarmVille with a...
GameSupportedReconstructed result
theinternetfrom2010.com/2010/entry/sad-keanu
A May 2010 paparazzi photo of Keanu Reeves eating a sandwich alone on a New York bench became Sad Keanu in June, when Reddit and 4chan users cut him out and pasted him...
CultureSupportedReconstructed result
theinternetfrom2010.com/2010/entry/kevin-rose
Kevin Rose, the founder of Digg and a Web 2.0 celebrity, oversaw the August 2010 Digg v4 redesign that drove users to Reddit, and stepped down as CEO in September. He...
PersonSupportedReconstructed result
theinternetfrom2010.com/2010/entry/slang-facebook-official
Facebook official: A relationship confirmed by changing your relationship status; "FBO". Example: "it's not real until it's Facebook official"
SlangEditorialReconstructed result
theinternetfrom2010.com/2010/entry/slang-tumblr-famous
Tumblr famous: Having a large following on Tumblr and nowhere else. Example: "she's Tumblr famous for her GIF sets"
SlangEditorialReconstructed result
theinternetfrom2010.com/2010/entry/foursquare
Foursquare made 2010 the year of the check-in. Users broadcast their location to friends, collected badges, and fought to become the "mayor" of their coffee shop. The...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/formspring
Formspring launched in late 2009 and spread through high schools in 2010: a page where anyone could ask you questions, often anonymously, and you answered in public. It...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/hi5
hi5 was one of the world's largest social networks in the mid-2000s, especially in Latin America, Portugal, Romania and Thailand. In 2010 it was pivoting toward social...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/livejournal
LiveJournal was the blogging community that fandoms, writers and teenagers had used since 1999. Owned by Russian company SUP since 2007, it was in slow decline in the...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/qzone
Tencent's Qzone, attached to the QQ messenger, was by most measures the largest social network in China in 2010, with hundreds of millions of active users decorating...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/vkontakte
VKontakte (VK) was the dominant social network across Russia and the former Soviet states in 2010. Its interface closely resembled early Facebook, but it let users...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/grooveshark
Grooveshark let anyone stream almost any song on demand, free, from a slick Flash interface, because users uploaded the tracks themselves. It was hugely popular in 2010...
WebsiteSupportedReconstructed result
Ten blue links, and results that appeared as you typed
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in...
searchgooglegoogle instant
The former Ask Jeeves gives up on search
Ask.com, once Ask Jeeves with its butler mascot, still had a few percent of US searches in 2010, largely through toolbars bundled with downloads. In...
searchask.comask jeeves
China's search engine, after Google walked away
Baidu was already the dominant search engine in China when Google stopped censoring google.cn in March 2010 and redirected users to Hong Kong....
searchbaiduchina
Microsoft's one-year-old "decision engine"
Bing had launched in June 2009 with a photographic homepage and a marketing budget that called it a "decision engine" rather than a search engine. In...
searchbingmicrosoft
A computational knowledge engine
Launched in May 2009, Wolfram|Alpha answered questions by computing rather than searching: type a maths problem, a date, or two cities and it...
searchwolfram alphamaths
The portal: mail, news, Answers and Flickr
Yahoo! was still one of the most-visited sites on Earth in 2010, thanks to Yahoo Mail, the news-heavy portal homepage, Yahoo Answers, Flickr and...
portalyahooemail
Historical search result pages cannot be reproduced faithfully: they depended on the day, the location, the logged-in account and an index that no longer exists. Instead of pretending, this page searches the exhibit's own records and presents them in the visual language of a 2010 results page. Each result links to an entry with its sources and confidence label.