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Websites, products, technology, people, media, games, memes, slang and timeline events, all with sources.
The social network at 500 million users
In 2010 Facebook was six years old, had just overtaken Google as the most-visited site in the United States on some weekly measures, and passed 500 million users in July. Its blue-and-white pages...
Russia's Facebook, with a music library
VKontakte (VK) was the dominant social network across Russia and the former Soviet states in 2010. Its interface closely resembled early Facebook, but it let users upload and stream music and video...
Big in Latin America and Portugal
hi5 was one of the world's largest social networks in the mid-2000s, especially in Latin America, Portugal, Romania and Thailand. In 2010 it was pivoting toward social games and virtual gifts as...
Nudges, winks and display names full of lyrics
Still called MSN by almost everyone, Windows Live Messenger was the dominant instant messenger outside the United States in 2010, with hundreds of millions of users. Its 2011 version, released in...
The fading giant with glitter graphics and a Top 8
By 2010 MySpace had lost its crown to Facebook and was shedding users and staff under News Corp, which had bought it in 2005. In October it relaunched as a "social entertainment" site with a new...
Square photos, filters, iPhone only
Instagram launched on 6 October 2010 as an iPhone-only app for square photos with retro filters and reached a million users by December. Its filters, such as X-Pro II, Lomo-fi and Earlybird, made...
The blog that became a newspaper
The Huffington Post mixed aggregated news, celebrity bloggers and huge headlines into the busiest news blog of 2010, with comment sections in the thousands. Its traffic and Facebook-savvy strategy...
Everything, by everyone: the Flash portal
Newgrounds was the original home of Flash games and animations, where amateur creators uploaded movies and games for the community to rate. In 2010 its Flash Portal still launched careers, and its...
Free games, and the school-computer favourite
Miniclip was where school computer labs went to play 8 Ball Pool, Club Penguin's ancestors and hundreds of other Flash games. In 2010 it claimed tens of millions of monthly players and was expanding...
The browser MMO played in the school library
RuneScape ran in a browser with Java, needed no download, and had millions of players in 2010. Its low-polygon world, skill grinding, Wilderness PvP and player-run economy made it the MMO for anyone...
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