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Websites, products, technology, people, media, games, memes, slang and timeline events, all with sources.
Reblogs, GIFs and the dark blue dashboard
Tumblr grew explosively in 2010. Its dashboard, a dark blue page of posts from the blogs you followed, made reblogging and animated GIFs the currency of a new creative culture, from fandoms to...
Having a large following on Tumblr and nowhere else.
Tumblr famous: Having a large following on Tumblr and nowhere else. Example: "she's Tumblr famous for her GIF sets"
reblog: To repost someone's Tumblr post to your own blog, with or without commentary; Tumblr's core verb. Example: "this got 40,000 notes after one reblog"
Reaction GIFs, GIF sets and Tumblr's looping economy
Animated GIFs, a 1990s relic, came roaring back in 2010 thanks to Tumblr's reblog culture: reaction GIFs from TV shows, GIF sets of scenes, and glitter graphics ironically revived. With no native...
Blogger, WordPress, Tumblr, RSS and the Technorati top 100
In 2010 blogs were still the intellectual centre of the web: personal blogs on Blogger and WordPress, mommy blogs, MP3 blogs, political blogs, and professional blog networks like Gawker and Weblogs...
Square photos, filters, iPhone only
Instagram launched on 6 October 2010 as an iPhone-only app for square photos with retro filters and reached a million users by December. Its filters, such as X-Pro II, Lomo-fi and Earlybird, made...
Philosoraptor, Socially Awkward Penguin, Courage Wolf and friends
Advice Animals were image macros with an animal's head on a colour-wheel background and a two-line joke in Impact font. Advice Dog started it in 2006; by 2010 Philosoraptor, Socially Awkward Penguin,...
The face for enjoying something you should not
Me Gusta, a bulging-eyed face drawn by Matt Oswald in March 2010, was the rage comic reaction for guilty pleasure. It spread through Reddit and Tumblr through the year and, with Trollface and Forever...
"Y U NO" + any complaint, in broken English
Y U NO Guy, a rage face taken from a manga panel, became a 2010 image macro for exasperated questions: "Facebook, Y U NO let me dislike?" It was one of the first rage faces to jump from comics into...
From Hyperbole and a Half to every to-do list
In June 2010, Allie Brosh's blog Hyperbole and a Half published "This is Why I'll Never be an Adult", with a crudely drawn figure shouting "CLEAN ALL THE THINGS!" The panel became the template for "X...
Hosted WordPress, and the software running the blogosphere
WordPress powered a large share of the blogs and news sites of 2010, and WordPress.com offered hosted blogs with themes and stats for free. WordPress 3.0, released in June 2010, merged the multi-site...
The show whose covers topped iTunes every week
Glee was the pop-culture juggernaut of 2010: its cast recordings sold millions on iTunes, its Madonna and Lady Gaga tribute episodes were events, and "Gleeks" organised on Tumblr and Twitter....
Sunglasses drop, argument over
The "Deal With It" GIF, a pair of pixel sunglasses sliding onto a face, originated on the Something Awful forums in 2010 and became the standard way to end an argument on Reddit and Tumblr. It was...
A strutting cartoon and a shrug at criticism
"Haters gonna hate", paired with an image of someone strutting obliviously (often a cartoon character or a walking pigeon), spread across Tumblr and Reddit in 2010 as the universal response to...
A database failure took Tumblr offline for roughly 24 hours, a sign of how fast the site had grown in 2010 and how many people now depended on it.
Verified Supported Editorial Labels show how well each record is documented; open any result for its sources.
