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Websites, products, technology, people, media, games, memes, slang and timeline events, all with sources.
The portal: mail, news, Answers and Flickr
Yahoo! was still one of the most-visited sites on Earth in 2010, thanks to Yahoo Mail, the news-heavy portal homepage, Yahoo Answers, Flickr and Yahoo Finance. Under CEO Carol Bartz, it handed its...
Social bookmarking, sunset by Yahoo
Delicious (originally del.icio.us) let people save bookmarks with tags and see what everyone else was saving. It had defined social bookmarking since 2003, but in December 2010 a leaked Yahoo slide...
Microsoft's one-year-old "decision engine"
Bing had launched in June 2009 with a photographic homepage and a marketing budget that called it a "decision engine" rather than a search engine. In 2010 it took over powering Yahoo's search...
Five billion photos, and the iPhone as top camera
Flickr passed five billion uploaded photos in September 2010 and was the serious photographer's social network: albums called sets, Creative Commons licences, groups for every camera, and Explore's...
Yahoo, Google, Ask, AVG, MyWebSearch... stacked five deep
Toolbars were the plague of the 2010 browser: bundled with Java updates, antivirus software and free downloads, they stacked below the address bar until the page was a slit. The Ask Toolbar, Google...
Reblogs, GIFs and the dark blue dashboard
Tumblr grew explosively in 2010. Its dashboard, a dark blue page of posts from the blogs you followed, made reblogging and animated GIFs the currency of a new creative culture, from fandoms to...
The social browser backed by Marc Andreessen
RockMelt, released as a beta in November 2010, was a Chromium-based browser with Facebook friends down the left edge and feeds down the right, built on the idea that the browser should be social. It...
Dial-up subscribers, AIM, and a content empire in the making
AOL was spun off from Time Warner in December 2009 and spent 2010 remaking itself as a content company: it bought TechCrunch in September, ran Engadget, and still collected subscription fees from...
Start-up news, bought by AOL
TechCrunch was the loudest voice covering Silicon Valley start-ups in 2010, from Michael Arrington's scoops to the Disrupt conference. AOL announced it was buying the site in September 2010, an early...
An internal Yahoo slide listing Delicious among services to be shut down leaked, prompting a mass export of bookmarks; Yahoo sold the site to AVOS the following year.
Verified Supported Editorial Labels show how well each record is documented; open any result for its sources.
Backed by Marc Andreessen, RockMelt put Facebook friends and feeds in the browser frame itself; it was bought and shut by Yahoo in 2013.
