Groupon emailed one local deal a day, half-price yoga classes or restaurant vouchers, that only activated if enough people bought in. It was called the fastest-growing company in web history in 2010, and in December it reportedly turned down a roughly $6 billion offer from Google.
- Domain in 2010
- groupon.com
- Launched
- November 2008
- Founders
- Andrew Mason, Eric Lefkofsky, Brad Keywell
- Owner in 2010
- Groupon, Inc. (private)
- Status today
- Still active
What people used it for
- Buying discounted local deals
- Forwarding deals to friends by email
Interface characteristics
- Big green Buy! button under one featured deal
- Countdown timer and "bought" counter
- Chatty copywriting
Notable features
- Tipping-point group deals
- Copycats like LivingSocial
What happened later
Groupon went public in 2011 and shrank into a much smaller company.
Archived on the Wayback Machine
Archived pages open on web.archive.org (Internet Archive). They are historical captures, not part of this exhibit.
Related
- SitesSupported
Groupon reportedly turns down Google's $6 billion offer
The daily-deals company walked away from what would have been Google's largest acquisition and filed for its own IPO the following year.
