OK Go, already famous for their treadmill video, released a single-take video in March 2010 in which a warehouse-sized Rube Goldberg machine plays out over four minutes. It was a YouTube sensation and a symbol of the moment when music videos were made for the web rather than MTV.
- Type
- video
- Creator
- OK Go, directed by James Frost and Syyn Labs
- Released
- 1 March 2010
- Platform
- YouTube
- Runtime
- 4:32
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