Vevo, a joint venture of Universal and Sony launched in December 2009, put official music videos on YouTube with premium ads. In 2010 its channels for Bieber, Gaga, Eminem and Rihanna took over YouTube's most-viewed lists, and the "VEVO" suffix became part of every video title.
- Type
- channel
- Creator
- Universal Music Group and Sony Music Entertainment
- Released
- 8 December 2009
- Platform
- YouTube and vevo.com
Related
- WebsiteVerified
YouTube
Two billion views a day, 360p by default
YouTube celebrated its fifth birthday in May 2010 by announcing more than two billion views a day. Users uploaded 24 hours of video every minute in March and 35 hours a minute by November. The player...
- MediaVerified
Justin Bieber: Baby (feat. Ludacris)
The most-viewed video on YouTube, and the most disliked
Released in February 2010, the video for Baby became the most-viewed video on YouTube in July 2010, overtaking Lady Gaga's Bad Romance, and eventually the most-disliked as well. Bieber, discovered on...
- MediaVerified
Lady Gaga: Bad Romance
The video that ruled YouTube in early 2010
Bad Romance, released in late 2009, dominated 2010: it was the most-viewed video on YouTube until Baby overtook it in July, won Grammys in 2011, and its "Rah rah, ah-ah-ah" hook was everywhere. Lady...
