Yelp's crowd-sourced reviews of restaurants and shops were a habit for city dwellers in 2010, and its iPhone app was among the first with an augmented-reality feature (Monocle). Small businesses accused it of manipulating reviews, and Google's rumoured acquisition attempt had fallen through in late 2009.
- Domain in 2010
- yelp.com
- Launched
- October 2004
- Founders
- Jeremy Stoppelman, Russel Simmons
- Owner in 2010
- Yelp, Inc. (private)
- Status today
- Still active
What people used it for
- Reading restaurant reviews
- Writing reviews and earning Elite status
Interface characteristics
- Red logo and five-star ratings
- Reviewer avatars with friend and review counts
Notable features
- Elite Squad reviewers
- Monocle augmented-reality view in the iPhone app
What happened later
Yelp went public in 2012.
Archived on the Wayback Machine
Archived pages open on web.archive.org (Internet Archive). They are historical captures, not part of this exhibit.
