Over two days the Old Spice team filmed nearly 200 short video replies to questions from Twitter, Reddit and YouTube users, one of the most celebrated social-media marketing stunts ever.
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Old Spice: The Man Your Man Could Smell Like
"I'm on a horse."
Wieden+Kennedy's Old Spice advert, starring Isaiah Mustafa in a single unbroken shot, was posted to YouTube in February 2010 and became the year's most-shared commercial. In July the campaign...
