Ten blue links, and results that appeared as you typed
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in...
searchgooglegoogle instant

Section 4
Ten blue links, green URLs, and results as you type. Reconstructed from the exhibit's records, never faked from history.
10 reconstructed results for os x in the 2010 exhibit.
theinternetfrom2010.com/2010/entry/advice-animals
Advice Animals were image macros with an animal's head on a colour-wheel background and a two-line joke in Impact font. Advice Dog started it in 2006; by 2010...
CultureSupportedReconstructed result
theinternetfrom2010.com/2010/entry/y-u-no
Y U NO Guy, a rage face taken from a manga panel, became a 2010 image macro for exasperated questions: "Facebook, Y U NO let me dislike?" It was one of the first rage...
CultureSupportedReconstructed result
theinternetfrom2010.com/2010/entry/x-all-the-y
In June 2010, Allie Brosh's blog Hyperbole and a Half published "This is Why I'll Never be an Adult", with a crudely drawn figure shouting "CLEAN ALL THE THINGS!" The...
CultureSupportedReconstructed result
theinternetfrom2010.com/2010/entry/like-a-boss
"Like a Boss", from The Lonely Island's 2009 SNL Digital Short with Seth Rogen, became a 2010 catchphrase and image macro: any mundane act, captioned "like a boss". It...
CultureSupportedReconstructed result
theinternetfrom2010.com/2010/entry/lolcats
LOLcats, cat photos captioned in lolspeak with Impact font, had been mainstream since 2007 and were still the most recognisable internet joke in 2010. Ceiling Cat,...
CultureSupportedReconstructed result
theinternetfrom2010.com/2010/entry/deal-with-it
The "Deal With It" GIF, a pair of pixel sunglasses sliding onto a face, originated on the Something Awful forums in 2010 and became the standard way to end an argument...
CultureSupportedReconstructed result
theinternetfrom2010.com/2010/entry/gif-culture
Animated GIFs, a 1990s relic, came roaring back in 2010 thanks to Tumblr's reblog culture: reaction GIFs from TV shows, GIF sets of scenes, and glitter graphics...
CultureEditorialReconstructed result
theinternetfrom2010.com/2010/entry/demotivational-posters
Demotivational posters parodied corporate motivational posters: a photo in a black frame, a one-word title and a deflating caption. Despair.com started the joke in 1998,...
CultureSupportedReconstructed result
theinternetfrom2010.com/2010/entry/haters-gonna-hate
"Haters gonna hate", paired with an image of someone strutting obliviously (often a cartoon character or a walking pigeon), spread across Tumblr and Reddit in 2010 as...
CultureSupportedReconstructed result
theinternetfrom2010.com/2010/entry/fail
"FAIL", stamped over a photo of a mishap, was 2010's favourite one-word verdict, with "epic fail" for the worst cases and "WIN" for their opposite. FAIL Blog published a...
CultureSupportedReconstructed result
Ten blue links, and results that appeared as you typed
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in...
searchgooglegoogle instant
The former Ask Jeeves gives up on search
Ask.com, once Ask Jeeves with its butler mascot, still had a few percent of US searches in 2010, largely through toolbars bundled with downloads. In...
searchask.comask jeeves
China's search engine, after Google walked away
Baidu was already the dominant search engine in China when Google stopped censoring google.cn in March 2010 and redirected users to Hong Kong....
searchbaiduchina
Microsoft's one-year-old "decision engine"
Bing had launched in June 2009 with a photographic homepage and a marketing budget that called it a "decision engine" rather than a search engine. In...
searchbingmicrosoft
A computational knowledge engine
Launched in May 2009, Wolfram|Alpha answered questions by computing rather than searching: type a maths problem, a date, or two cities and it...
searchwolfram alphamaths
The portal: mail, news, Answers and Flickr
Yahoo! was still one of the most-visited sites on Earth in 2010, thanks to Yahoo Mail, the news-heavy portal homepage, Yahoo Answers, Flickr and...
portalyahooemail
Historical search result pages cannot be reproduced faithfully: they depended on the day, the location, the logged-in account and an index that no longer exists. Instead of pretending, this page searches the exhibit's own records and presents them in the visual language of a 2010 results page. Each result links to an entry with its sources and confidence label.