Ten blue links, and results that appeared as you typed
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in...
searchgooglegoogle instant

Section 4
Ten blue links, green URLs, and results as you type. Reconstructed from the exhibit's records, never faked from history.
15 reconstructed results for annoying orange in the 2010 exhibit.
theinternetfrom2010.com/2010/entry/soundcloud
SoundCloud, founded in Berlin in 2007, was becoming the place for producers and DJs to share tracks in 2010. Its orange waveform player, with comments pinned to moments...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/amazon
Amazon in 2010 was the everything store with a cluttered tan-and-orange homepage, two-day shipping for $79-a-year Prime members, and a Kindle business so successful that...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/blogger
Blogger, Google-owned since 2003, hosted millions of free blogspot.com blogs in 2010, from personal diaries to recipe blogs to the MP3 blogs of the music-download era. A...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/armor-games
Armor Games sponsored and hosted many of the highest-quality Flash games of the era, including tower-defence hits and puzzle games, with a brown-and-orange site and a...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/reddit
In 2010 Reddit was a spartan, text-heavy site owned by Condé Nast, far smaller than Digg at the start of the year. Digg's disastrous August redesign sent a wave of users...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/hi5
hi5 was one of the world's largest social networks in the mid-2000s, especially in Latin America, Portugal, Romania and Thailand. In 2010 it was pivoting toward social...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/grooveshark
Grooveshark let anyone stream almost any song on demand, free, from a slick Flash interface, because users uploaded the tracks themselves. It was hugely popular in 2010...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/bing
Bing had launched in June 2009 with a photographic homepage and a marketing budget that called it a "decision engine" rather than a search engine. In 2010 it took over...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/wolfram-alpha
Launched in May 2009, Wolfram|Alpha answered questions by computing rather than searching: type a maths problem, a date, or two cities and it returned calculated...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/google-reader
Google Reader was the RSS reader of choice for anyone who followed many blogs, with keyboard shortcuts, folders, and a Share button that made it a small social network...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/stumbleupon
StumbleUpon's toolbar button sent you to a random web page matched to your interests, and its thumbs-up votes could send millions of visitors to an obscure site. Newly...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/collegehumor
CollegeHumor produced original comedy videos, such as Jake and Amir and Hardly Working, and hosted user-submitted pictures and articles. In 2010 it was one of the few...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/newgrounds
Newgrounds was the original home of Flash games and animations, where amateur creators uploaded movies and games for the community to rate. In 2010 its Flash Portal...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/addicting-games
Addicting Games, owned by Nickelodeon's parent Viacom, was one of the most-visited casual game sites in 2010, with categories like Shooting, Puzzle and Sports and a...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/stack-overflow
Stack Overflow, launched in 2008 by Jeff Atwood and Joel Spolsky, had become the default place programmers looked for answers by 2010. The reputation system,...
WebsiteSupportedReconstructed result
Ten blue links, and results that appeared as you typed
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in...
searchgooglegoogle instant
The former Ask Jeeves gives up on search
Ask.com, once Ask Jeeves with its butler mascot, still had a few percent of US searches in 2010, largely through toolbars bundled with downloads. In...
searchask.comask jeeves
China's search engine, after Google walked away
Baidu was already the dominant search engine in China when Google stopped censoring google.cn in March 2010 and redirected users to Hong Kong....
searchbaiduchina
Microsoft's one-year-old "decision engine"
Bing had launched in June 2009 with a photographic homepage and a marketing budget that called it a "decision engine" rather than a search engine. In...
searchbingmicrosoft
A computational knowledge engine
Launched in May 2009, Wolfram|Alpha answered questions by computing rather than searching: type a maths problem, a date, or two cities and it...
searchwolfram alphamaths
The portal: mail, news, Answers and Flickr
Yahoo! was still one of the most-visited sites on Earth in 2010, thanks to Yahoo Mail, the news-heavy portal homepage, Yahoo Answers, Flickr and...
portalyahooemail
Historical search result pages cannot be reproduced faithfully: they depended on the day, the location, the logged-in account and an index that no longer exists. Instead of pretending, this page searches the exhibit's own records and presents them in the visual language of a 2010 results page. Each result links to an entry with its sources and confidence label.