Ten blue links, and results that appeared as you typed
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in...
searchgooglegoogle instant

Section 4
Ten blue links, green URLs, and results as you type. Reconstructed from the exhibit's records, never faked from history.
15 reconstructed results for google instant in the 2010 exhibit.
theinternetfrom2010.com/2010/entry/google
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in China, added a...
WebsiteVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/aim
AIM had defined instant messaging in America for a decade, with its running-man icon, buddy lists, door-opening sounds and passive-aggressive away messages. By 2010 it...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/google-docs
Google Docs let students write group projects in the same document at the same time, which felt like magic in 2010. In January it began storing any file type, and in...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/google-talk
Google Talk, and the Gmail Chat box built into the Gmail sidebar, let people message and video chat without installing anything. In 2010 it was quietly replacing AIM for...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/google-reader
Google Reader was the RSS reader of choice for anyone who followed many blogs, with keyboard shortcuts, folders, and a Share button that made it a small social network...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/netflix
In 2010 Netflix was still mostly a DVD-by-mail company, but streaming was taking over: Watch Instantly worked on the Wii, PS3, Xbox 360, Roku and, from August, the...
WebsiteVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/windows-live-messenger
Still called MSN by almost everyone, Windows Live Messenger was the dominant instant messenger outside the United States in 2010, with hundreds of millions of users. Its...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/orkut
Orkut, Google's 2004 social network, was largely ignored in the United States but was the biggest social network in Brazil and hugely popular in India through 2010. Its...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/gmail
Gmail had left beta in 2009 and by 2010 was the email of choice for anyone under 35, with conversation threading, labels instead of folders and more than 7 GB of free...
WebsiteVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/baidu
Baidu was already the dominant search engine in China when Google stopped censoring google.cn in March 2010 and redirected users to Hong Kong. Baidu's share of Chinese...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/blogger
Blogger, Google-owned since 2003, hosted millions of free blogspot.com blogs in 2010, from personal diaries to recipe blogs to the MP3 blogs of the music-download era. A...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/igoogle
iGoogle let you build a homepage of widgets: Gmail, weather, news, a to-do list and thousands of gadgets, with themes that changed with the time of day. In 2010 it was...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/grooveshark
Grooveshark let anyone stream almost any song on demand, free, from a slick Flash interface, because users uploaded the tracks themselves. It was hugely popular in 2010...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/spotify
In 2010 Spotify was available in Sweden, Norway, Finland, the UK, France, Spain and the Netherlands, often by invitation, with a free ad-supported tier and a premium...
WebsiteVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/aol
AOL was spun off from Time Warner in December 2009 and spent 2010 remaking itself as a content company: it bought TechCrunch in September, ran Engadget, and still...
WebsiteSupportedReconstructed result
Ten blue links, and results that appeared as you typed
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in...
searchgooglegoogle instant
The former Ask Jeeves gives up on search
Ask.com, once Ask Jeeves with its butler mascot, still had a few percent of US searches in 2010, largely through toolbars bundled with downloads. In...
searchask.comask jeeves
China's search engine, after Google walked away
Baidu was already the dominant search engine in China when Google stopped censoring google.cn in March 2010 and redirected users to Hong Kong....
searchbaiduchina
Microsoft's one-year-old "decision engine"
Bing had launched in June 2009 with a photographic homepage and a marketing budget that called it a "decision engine" rather than a search engine. In...
searchbingmicrosoft
A computational knowledge engine
Launched in May 2009, Wolfram|Alpha answered questions by computing rather than searching: type a maths problem, a date, or two cities and it...
searchwolfram alphamaths
The portal: mail, news, Answers and Flickr
Yahoo! was still one of the most-visited sites on Earth in 2010, thanks to Yahoo Mail, the news-heavy portal homepage, Yahoo Answers, Flickr and...
portalyahooemail
Historical search result pages cannot be reproduced faithfully: they depended on the day, the location, the logged-in account and an index that no longer exists. Instead of pretending, this page searches the exhibit's own records and presents them in the visual language of a 2010 results page. Each result links to an entry with its sources and confidence label.