Section 4

2010 Search

Ten blue links, green URLs, and results as you type. Reconstructed from the exhibit's records, never faked from history.

9 reconstructed results for homepage in the 2010 exhibit.

Yahoo! - The portal: mail, news, Answers and Flickr
theinternetfrom2010.com/2010/entry/yahoo
Yahoo! was still one of the most-visited sites on Earth in 2010, thanks to Yahoo Mail, the news-heavy portal homepage, Yahoo Answers, Flickr and Yahoo Finance. Under CEO...
WebsiteSupportedReconstructed result
iGoogle - Your personalised homepage of gadgets
theinternetfrom2010.com/2010/entry/igoogle
iGoogle let you build a homepage of widgets: Gmail, weather, news, a to-do list and thousands of gadgets, with themes that changed with the time of day. In 2010 it was...
WebsiteSupportedReconstructed result
Bing - Microsoft's one-year-old "decision engine"
theinternetfrom2010.com/2010/entry/bing
Bing had launched in June 2009 with a photographic homepage and a marketing budget that called it a "decision engine" rather than a search engine. In 2010 it took over...
WebsiteSupportedReconstructed result
Amazon - Books, Kindle, and a store that sold everything
theinternetfrom2010.com/2010/entry/amazon
Amazon in 2010 was the everything store with a cluttered tan-and-orange homepage, two-day shipping for $79-a-year Prime members, and a Kindle business so successful that...
WebsiteSupportedReconstructed result
Google - Ten blue links, and results that appeared as you typed
theinternetfrom2010.com/2010/entry/google
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in China, added a...
WebsiteVerifiedReconstructed result
Grooveshark - Any song, on demand, free, and legally doomed
theinternetfrom2010.com/2010/entry/grooveshark
Grooveshark let anyone stream almost any song on demand, free, from a slick Flash interface, because users uploaded the tracks themselves. It was hugely popular in 2010...
WebsiteSupportedReconstructed result
Baidu - China's search engine, after Google walked away
theinternetfrom2010.com/2010/entry/baidu
Baidu was already the dominant search engine in China when Google stopped censoring google.cn in March 2010 and redirected users to Hong Kong. Baidu's share of Chinese...
WebsiteSupportedReconstructed result
Craigslist - Plain blue links that killed newspaper classifieds
theinternetfrom2010.com/2010/entry/craigslist
Craigslist looked exactly like it had in the 1990s: a list of blue links on a white page, city by city, with apartments, jobs, used furniture and missed connections. In...
WebsiteSupportedReconstructed result
CollegeHumor - Sketch comedy before YouTube channels
theinternetfrom2010.com/2010/entry/collegehumor
CollegeHumor produced original comedy videos, such as Jake and Amir and Hardly Working, and hosted user-submitted pictures and articles. In 2010 it was one of the few...
WebsiteSupportedReconstructed result

The search engines of 2010

Verified
Google
Ten blue links, and results that appeared as you typed
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in...
searchgooglegoogle instant
Supported
Ask.com
The former Ask Jeeves gives up on search
Ask.com, once Ask Jeeves with its butler mascot, still had a few percent of US searches in 2010, largely through toolbars bundled with downloads. In...
searchask.comask jeeves
Supported
Baidu
China's search engine, after Google walked away
Baidu was already the dominant search engine in China when Google stopped censoring google.cn in March 2010 and redirected users to Hong Kong....
searchbaiduchina
Supported
Bing
Microsoft's one-year-old "decision engine"
Bing had launched in June 2009 with a photographic homepage and a marketing budget that called it a "decision engine" rather than a search engine. In...
searchbingmicrosoft
Supported
Wolfram|Alpha
A computational knowledge engine
Launched in May 2009, Wolfram|Alpha answered questions by computing rather than searching: type a maths problem, a date, or two cities and it...
searchwolfram alphamaths
Supported
Yahoo!
The portal: mail, news, Answers and Flickr
Yahoo! was still one of the most-visited sites on Earth in 2010, thanks to Yahoo Mail, the news-heavy portal homepage, Yahoo Answers, Flickr and...
portalyahooemail

Why these are not real Google results

Historical search result pages cannot be reproduced faithfully: they depended on the day, the location, the logged-in account and an index that no longer exists. Instead of pretending, this page searches the exhibit's own records and presents them in the visual language of a 2010 results page. Each result links to an entry with its sources and confidence label.