Ten blue links, and results that appeared as you typed
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in...
searchgooglegoogle instant

Section 4
Ten blue links, green URLs, and results as you type. Reconstructed from the exhibit's records, never faked from history.
18 reconstructed results for music player in the 2010 exhibit.
theinternetfrom2010.com/2010/entry/youtube
YouTube celebrated its fifth birthday in May 2010 by announcing more than two billion views a day. Users uploaded 24 hours of video every minute in March and 35 hours a...
WebsiteVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/vkontakte
VKontakte (VK) was the dominant social network across Russia and the former Soviet states in 2010. Its interface closely resembled early Facebook, but it let users...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/pandora
Pandora's Music Genome Project turned any song or artist into a personalised radio station with thumbs-up and thumbs-down buttons. Free listening was capped at 40 hours...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/vimeo
Vimeo was the arty alternative to YouTube in 2010: cleaner pages, HD playback, no ads in the player, and a community of designers, animators and indie filmmakers. Its...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/soundcloud
SoundCloud, founded in Berlin in 2007, was becoming the place for producers and DJs to share tracks in 2010. Its orange waveform player, with comments pinned to moments...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/itunes-store
The iTunes Store was the centre of legal digital music in 2010: it passed ten billion songs sold in February, iTunes 10 arrived in September with the ill-fated Ping...
WebsiteVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/bandcamp
Bandcamp gave independent artists a simple page to stream and sell their music, including "name your price" downloads in any format from MP3 to FLAC. By 2010 it was...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/runescape
RuneScape ran in a browser with Java, needed no download, and had millions of players in 2010. Its low-polygon world, skill grinding, Wilderness PvP and player-run...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/myspace
By 2010 MySpace had lost its crown to Facebook and was shedding users and staff under News Corp, which had bought it in 2005. In October it relaunched as a "social...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/hype-machine
Hype Machine tracked hundreds of MP3 blogs and let you stream whatever they had just posted, with a Popular chart that could break a band. In 2010 it was the front page...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/last-fm
Last.fm recorded ("scrobbled") every track you played in iTunes, Winamp or your iPod and turned it into charts, recommendations and neighbours with similar taste. In...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/grooveshark
Grooveshark let anyone stream almost any song on demand, free, from a slick Flash interface, because users uploaded the tracks themselves. It was hugely popular in 2010...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/livejournal
LiveJournal was the blogging community that fandoms, writers and teenagers had used since 1999. Owned by Russian company SUP since 2007, it was in slow decline in the...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/spotify
In 2010 Spotify was available in Sweden, Norway, Finland, the UK, France, Spain and the Netherlands, often by invitation, with a free ad-supported tier and a premium...
WebsiteVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/rdio
Rdio, from Skype founders Janus Friis and Niklas Zennström, launched in the US and Canada in August 2010 as a subscription streaming service with a social feed of what...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/newgrounds
Newgrounds was the original home of Flash games and animations, where amateur creators uploaded movies and games for the community to rate. In 2010 its Flash Portal...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/hulu
Hulu streamed current episodes of network TV shows for free with commercials, a revelation in 2010 when most television was still cable or DVD. Hulu Plus, a...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/netflix
In 2010 Netflix was still mostly a DVD-by-mail company, but streaming was taking over: Watch Instantly worked on the Wii, PS3, Xbox 360, Roku and, from August, the...
WebsiteVerifiedReconstructed result
Ten blue links, and results that appeared as you typed
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in...
searchgooglegoogle instant
The former Ask Jeeves gives up on search
Ask.com, once Ask Jeeves with its butler mascot, still had a few percent of US searches in 2010, largely through toolbars bundled with downloads. In...
searchask.comask jeeves
China's search engine, after Google walked away
Baidu was already the dominant search engine in China when Google stopped censoring google.cn in March 2010 and redirected users to Hong Kong....
searchbaiduchina
Microsoft's one-year-old "decision engine"
Bing had launched in June 2009 with a photographic homepage and a marketing budget that called it a "decision engine" rather than a search engine. In...
searchbingmicrosoft
A computational knowledge engine
Launched in May 2009, Wolfram|Alpha answered questions by computing rather than searching: type a maths problem, a date, or two cities and it...
searchwolfram alphamaths
The portal: mail, news, Answers and Flickr
Yahoo! was still one of the most-visited sites on Earth in 2010, thanks to Yahoo Mail, the news-heavy portal homepage, Yahoo Answers, Flickr and...
portalyahooemail
Historical search result pages cannot be reproduced faithfully: they depended on the day, the location, the logged-in account and an index that no longer exists. Instead of pretending, this page searches the exhibit's own records and presents them in the visual language of a 2010 results page. Each result links to an entry with its sources and confidence label.