Ten blue links, and results that appeared as you typed
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in...
searchgooglegoogle instant

Section 4
Ten blue links, green URLs, and results as you type. Reconstructed from the exhibit's records, never faked from history.
15 reconstructed results for time in the 2010 exhibit.
theinternetfrom2010.com/2010/entry/soundcloud
SoundCloud, founded in Berlin in 2007, was becoming the place for producers and DJs to share tracks in 2010. Its orange waveform player, with comments pinned to moments...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/google-docs
Google Docs let students write group projects in the same document at the same time, which felt like magic in 2010. In January it began storing any file type, and in...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/igoogle
iGoogle let you build a homepage of widgets: Gmail, weather, news, a to-do list and thousands of gadgets, with themes that changed with the time of day. In 2010 it was...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/digg
Digg let users "digg" stories onto a front page that could crash a small website with traffic. In August 2010, Digg version 4 removed favourite features, let publishers...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/twitter
Twitter turned four in 2010 and became the internet's newswire. Users sent about 50 million tweets a day in February and roughly 90 million a day by September, the...
WebsiteVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/bebo
Bebo had been the biggest social network among teenagers in the UK and Ireland, and AOL bought it for $850 million in 2008. In June 2010 AOL sold it to Criterion Capital...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/sina-weibo
Launched in August 2009 after Twitter was blocked in China, Sina Weibo grew rapidly through 2010, mixing 140-character posts (which fit far more meaning in Chinese) with...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/megavideo
Megaupload and its video arm Megavideo were among the busiest sites on the internet in 2010, hosting everything from legitimate file transfers to full seasons of pirated...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/last-fm
Last.fm recorded ("scrobbled") every track you played in iTunes, Winamp or your iPod and turned it into charts, recommendations and neighbours with similar taste. In...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/ebay
eBay was still the world's marketplace for used goods and collectibles in 2010, but its auction format was losing ground to fixed-price Buy It Now listings and to...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/aol
AOL was spun off from Time Warner in December 2009 and spent 2010 remaking itself as a content company: it bought TechCrunch in September, ran Engadget, and still...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/groupon
Groupon emailed one local deal a day, half-price yoga classes or restaurant vouchers, that only activated if enough people bought in. It was called the fastest-growing...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/something-awful
Something Awful's forums, where an account cost $9.95, were one of the most influential communities on the 2010 internet. Goons popularised Let's Play videos, ran early...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/cracked
Cracked.com, the former humour magazine, was at its peak in 2010 with numbered list articles about history, science and pop culture that were funnier and better...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/rapidshare
RapidShare was the file locker of the late 2000s: paste a link, wait through a countdown, download one file at a time unless you paid for premium. In 2010 it was still...
WebsiteSupportedReconstructed result
Ten blue links, and results that appeared as you typed
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in...
searchgooglegoogle instant
The former Ask Jeeves gives up on search
Ask.com, once Ask Jeeves with its butler mascot, still had a few percent of US searches in 2010, largely through toolbars bundled with downloads. In...
searchask.comask jeeves
China's search engine, after Google walked away
Baidu was already the dominant search engine in China when Google stopped censoring google.cn in March 2010 and redirected users to Hong Kong....
searchbaiduchina
Microsoft's one-year-old "decision engine"
Bing had launched in June 2009 with a photographic homepage and a marketing budget that called it a "decision engine" rather than a search engine. In...
searchbingmicrosoft
A computational knowledge engine
Launched in May 2009, Wolfram|Alpha answered questions by computing rather than searching: type a maths problem, a date, or two cities and it...
searchwolfram alphamaths
The portal: mail, news, Answers and Flickr
Yahoo! was still one of the most-visited sites on Earth in 2010, thanks to Yahoo Mail, the news-heavy portal homepage, Yahoo Answers, Flickr and...
portalyahooemail
Historical search result pages cannot be reproduced faithfully: they depended on the day, the location, the logged-in account and an index that no longer exists. Instead of pretending, this page searches the exhibit's own records and presents them in the visual language of a 2010 results page. Each result links to an entry with its sources and confidence label.