Ten blue links, and results that appeared as you typed
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in...
searchgooglegoogle instant

Section 4
Ten blue links, green URLs, and results as you type. Reconstructed from the exhibit's records, never faked from history.
13 reconstructed results for 4chan in the 2010 exhibit.
theinternetfrom2010.com/2010/entry/4chan
4chan's anonymous image boards, especially /b/, generated much of the internet's meme vocabulary in 2010 and gave rise to Anonymous, which attacked PayPal and Visa in...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/slang-lurk-moar
lurk moar: Read more before posting; the 4chan reply to a newcomer's naive question. Example: "lurk moar before you ask what a rage comic is"
SlangSupportedReconstructed result
theinternetfrom2010.com/2010/entry/rage-comics
Rage comics were crude, four-panel MS Paint strips about everyday frustrations, drawn with a shared cast of stick-figure faces. Born on 4chan in 2008, they peaked in...
CultureSupportedReconstructed result
theinternetfrom2010.com/2010/entry/anonymous-2010
Anonymous, the loose collective born on 4chan, spent 2010 attacking anti-piracy groups and then, in December, the companies that cut off WikiLeaks: PayPal, Visa and...
CultureSupportedReconstructed result
theinternetfrom2010.com/2010/entry/sad-keanu
A May 2010 paparazzi photo of Keanu Reeves eating a sandwich alone on a New York bench became Sad Keanu in June, when Reddit and 4chan users cut him out and pasted him...
CultureSupportedReconstructed result
theinternetfrom2010.com/2010/entry/trolling
Trolling, provoking people online for amusement, was the internet's defining pastime in 2010, from YouTube comment wars to 4chan raids to Trollface. "Don't feed the...
CultureSupportedReconstructed result
theinternetfrom2010.com/2010/entry/rickroll
Rickrolling, tricking someone into clicking a link to Rick Astley's Never Gonna Give You Up, was a 2007 4chan prank that by 2010 was the internet's most famous...
CultureSupportedReconstructed result
theinternetfrom2010.com/2010/entry/slang-tldr
tl;dr: Too long; didn't read. A complaint about a long post, or a one-line summary placed at the end of one. Example: "tl;dr Digg v4 sucks, we're all on Reddit now"
SlangSupportedReconstructed result
theinternetfrom2010.com/2010/entry/slang-inb4
inb4: In before: predicting a reply before it arrives. Example: "inb4 someone posts the Fail Whale"
SlangSupportedReconstructed result
theinternetfrom2010.com/2010/entry/slang-u-mad
u mad?: A taunt implying the other person is angry, often paired with Trollface. Example: "u mad bro?"
SlangSupportedReconstructed result
theinternetfrom2010.com/2010/entry/lolcats
LOLcats, cat photos captioned in lolspeak with Impact font, had been mainstream since 2007 and were still the most recognisable internet joke in 2010. Ceiling Cat,...
CultureSupportedReconstructed result
theinternetfrom2010.com/2010/entry/slang-over-9000
over 9000: An absurdly large number, from a Dragon Ball Z dub line. Example: "the number of FarmVille requests is over 9000"
SlangSupportedReconstructed result
theinternetfrom2010.com/2010/entry/slang-rule-34
Rule 34: "If it exists, there is porn of it": one of the Rules of the Internet, from a 2003 webcomic. Example: "Rule 34, no exceptions"
SlangSupportedReconstructed result
Ten blue links, and results that appeared as you typed
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in...
searchgooglegoogle instant
The former Ask Jeeves gives up on search
Ask.com, once Ask Jeeves with its butler mascot, still had a few percent of US searches in 2010, largely through toolbars bundled with downloads. In...
searchask.comask jeeves
China's search engine, after Google walked away
Baidu was already the dominant search engine in China when Google stopped censoring google.cn in March 2010 and redirected users to Hong Kong....
searchbaiduchina
Microsoft's one-year-old "decision engine"
Bing had launched in June 2009 with a photographic homepage and a marketing budget that called it a "decision engine" rather than a search engine. In...
searchbingmicrosoft
A computational knowledge engine
Launched in May 2009, Wolfram|Alpha answered questions by computing rather than searching: type a maths problem, a date, or two cities and it...
searchwolfram alphamaths
The portal: mail, news, Answers and Flickr
Yahoo! was still one of the most-visited sites on Earth in 2010, thanks to Yahoo Mail, the news-heavy portal homepage, Yahoo Answers, Flickr and...
portalyahooemail
Historical search result pages cannot be reproduced faithfully: they depended on the day, the location, the logged-in account and an index that no longer exists. Instead of pretending, this page searches the exhibit's own records and presents them in the visual language of a 2010 results page. Each result links to an entry with its sources and confidence label.