Ten blue links, and results that appeared as you typed
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in...
searchgooglegoogle instant

Section 4
Ten blue links, green URLs, and results as you type. Reconstructed from the exhibit's records, never faked from history.
43 reconstructed results for facebook in the 2010 exhibit.
Timeline results for facebook
theinternetfrom2010.com/2010/entry/facebook
In 2010 Facebook was six years old, had just overtaken Google as the most-visited site in the United States on some weekly measures, and passed 500 million users in...
WebsiteVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/slang-facebook-official
Facebook official: A relationship confirmed by changing your relationship status; "FBO". Example: "it's not real until it's Facebook official"
SlangEditorialReconstructed result
theinternetfrom2010.com/2010/entry/farmville
FarmVille, launched by Zynga in June 2009, was the biggest game on Facebook in 2010 with tens of millions of daily players and more than 80 million monthly users at its...
GameSupportedReconstructed result
theinternetfrom2010.com/2010/entry/cityville
CityVille launched on Facebook on 2 December 2010 and passed 20 million monthly users within two weeks, faster than any Facebook game before it. It was FarmVille with a...
GameSupportedReconstructed result
theinternetfrom2010.com/2010/entry/bejeweled-blitz
PopCap's Bejeweled Blitz turned the match-three classic into 60-second rounds with a leaderboard of your Facebook friends that reset every week. In 2010 it was one of...
GameSupportedReconstructed result
theinternetfrom2010.com/2010/entry/mafia-wars
Mafia Wars was Zynga's text-heavy crime game where you did jobs, recruited friends into your mafia and waited for energy to refill. It had millions of daily players on...
GameSupportedReconstructed result
theinternetfrom2010.com/2010/entry/pet-society
Pet Society, from Playfish, let you dress up a pet, decorate its house and visit friends' pets, and was one of the largest Facebook games of 2010. Electronic Arts had...
GameSupportedReconstructed result
theinternetfrom2010.com/2010/entry/mark-zuckerberg
In 2010 Mark Zuckerberg was 26, running a company with 500 million users, the subject of an unflattering Oscar-winning film, and Time's Person of the Year. His hoodie,...
PersonVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/slang-friend
friend / unfriend: To add or remove someone on Facebook; "unfriend" was the New Oxford American Dictionary's 2009 word of the year. Example: "she unfriended me after the...
SlangVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/vkontakte
VKontakte (VK) was the dominant social network across Russia and the former Soviet states in 2010. Its interface closely resembled early Facebook, but it let users...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/slang-poke
poke: A Facebook feature that notified someone you had poked them, and nothing else. Nobody knew what it meant. Example: "why does my aunt keep poking me"
SlangSupportedReconstructed result
theinternetfrom2010.com/2010/entry/slang-wall
wall / wall post: The public message area of a Facebook profile; writing on someone's wall was the 2010 equivalent of a public shout-out. Example: "happy birthday!!!...
SlangSupportedReconstructed result
theinternetfrom2010.com/2010/entry/myspace
By 2010 MySpace had lost its crown to Facebook and was shedding users and staff under News Corp, which had bought it in 2005. In October it relaunched as a "social...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/instagram
Instagram launched on 6 October 2010 as an iPhone-only app for square photos with retro filters and reached a million users by December. Its filters, such as X-Pro II,...
WebsiteVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/the-social-network
David Fincher's film about Facebook's founding, written by Aaron Sorkin and starring Jesse Eisenberg as Mark Zuckerberg, opened on 1 October 2010 to rave reviews and won...
MediaVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/rockmelt
RockMelt, released as a beta in November 2010, was a Chromium-based browser with Facebook friends down the left edge and feeds down the right, built on the idea that the...
TechnologySupportedReconstructed result
theinternetfrom2010.com/2010/entry/firesheep
Released on 24 October 2010, Firesheep let anyone on the same open Wi-Fi network click into other people's Facebook, Twitter and Amazon sessions, because those sites...
TechnologyVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/mobile-web-2010
In 2010 the mobile web meant separate m.sites with stripped-down layouts (m.facebook.com, m.youtube.com), WAP pages on feature phones, and pinch-zooming full desktop...
TechnologyEditorialReconstructed result
theinternetfrom2010.com/2010/entry/windows-live-messenger
Still called MSN by almost everyone, Windows Live Messenger was the dominant instant messenger outside the United States in 2010, with hundreds of millions of users. Its...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/slang-omg
omg: Oh my god; added to the Oxford English Dictionary in 2011, having peaked in texts and Facebook statuses long before. Example: "OMG iPhone 4 has a front camera"
SlangSupportedReconstructed result
theinternetfrom2010.com/2010/entry/huffington-post
The Huffington Post mixed aggregated news, celebrity bloggers and huge headlines into the busiest news blog of 2010, with comment sections in the thousands. Its traffic...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/slang-wtf
wtf: What the f***; the reaction to anything confusing, from a Facebook redesign to a Chatroulette stranger. Example: "wtf is a vuvuzela"
SlangSupportedReconstructed result
theinternetfrom2010.com/2010/entry/slang-check-in
check in / mayor: To announce your location on Foursquare (or, from August, Facebook Places); the most frequent visitor became a venue's mayor. Example: "just ousted...
SlangSupportedReconstructed result
theinternetfrom2010.com/2010/entry/mobile-data-2010
Most smartphones in 2010 used 3G networks that delivered a megabit or two in practice, enough for email, Facebook and a slow YouTube video. AT&T ended unlimited data for...
TechnologySupportedReconstructed result
theinternetfrom2010.com/2010/entry/foursquare
Foursquare made 2010 the year of the check-in. Users broadcast their location to friends, collected badges, and fought to become the "mayor" of their coffee shop. The...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/y-u-no
Y U NO Guy, a rage face taken from a manga panel, became a 2010 image macro for exasperated questions: "Facebook, Y U NO let me dislike?" It was one of the first rage...
CultureSupportedReconstructed result
theinternetfrom2010.com/2010/entry/slang-like
like (verb): To click the thumbs-up on a post; from April 2010 also on any website with the Like button. Example: "37 people like this"
SlangVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/formspring
Formspring launched in late 2009 and spread through high schools in 2010: a page where anyone could ask you questions, often anonymously, and you answered in public. It...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/orkut
Orkut, Google's 2004 social network, was largely ignored in the United States but was the biggest social network in Brazil and hugely popular in India through 2010. Its...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/bebo
Bebo had been the biggest social network among teenagers in the UK and Ireland, and AOL bought it for $850 million in 2008. In June 2010 AOL sold it to Criterion Capital...
WebsiteSupportedReconstructed result
Ten blue links, and results that appeared as you typed
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in...
searchgooglegoogle instant
The former Ask Jeeves gives up on search
Ask.com, once Ask Jeeves with its butler mascot, still had a few percent of US searches in 2010, largely through toolbars bundled with downloads. In...
searchask.comask jeeves
China's search engine, after Google walked away
Baidu was already the dominant search engine in China when Google stopped censoring google.cn in March 2010 and redirected users to Hong Kong....
searchbaiduchina
Microsoft's one-year-old "decision engine"
Bing had launched in June 2009 with a photographic homepage and a marketing budget that called it a "decision engine" rather than a search engine. In...
searchbingmicrosoft
A computational knowledge engine
Launched in May 2009, Wolfram|Alpha answered questions by computing rather than searching: type a maths problem, a date, or two cities and it...
searchwolfram alphamaths
The portal: mail, news, Answers and Flickr
Yahoo! was still one of the most-visited sites on Earth in 2010, thanks to Yahoo Mail, the news-heavy portal homepage, Yahoo Answers, Flickr and...
portalyahooemail
Historical search result pages cannot be reproduced faithfully: they depended on the day, the location, the logged-in account and an index that no longer exists. Instead of pretending, this page searches the exhibit's own records and presents them in the visual language of a 2010 results page. Each result links to an entry with its sources and confidence label.