Verified
Ten blue links, and results that appeared as you typed
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in...
searchgooglegoogle instant
Section 4
2010 Search
Ten blue links, green URLs, and results as you type. Reconstructed from the exhibit's records, never faked from history.
10 reconstructed results for format in the 2010 exhibit.
Demotivational posters - A black border, a photo, a word in serif, and a cruel caption
theinternetfrom2010.com/2010/entry/demotivational-posters
Demotivational posters parodied corporate motivational posters: a photo in a black frame, a one-word title and a deflating caption. Despair.com started the joke in 1998,...
CultureSupportedReconstructed result
Rage comics - FFFFFUUUU, Trollface, Forever Alone, Me Gusta, Y U NO
theinternetfrom2010.com/2010/entry/rage-comics
Rage comics were crude, four-panel MS Paint strips about everyday frustrations, drawn with a shared cast of stick-figure faces. Born on 4chan in 2008, they peaked in...
CultureSupportedReconstructed result
Advice Animals - Philosoraptor, Socially Awkward Penguin, Courage Wolf and friends
theinternetfrom2010.com/2010/entry/advice-animals
Advice Animals were image macros with an animal's head on a colour-wheel background and a two-line joke in Impact font. Advice Dog started it in 2006; by 2010...
CultureSupportedReconstructed result
Bandcamp - Name your price
theinternetfrom2010.com/2010/entry/bandcamp
Bandcamp gave independent artists a simple page to stream and sell their music, including "name your price" downloads in any format from MP3 to FLAC. By 2010 it was...
WebsiteSupportedReconstructed result
Cracked.com - 6 Reasons the Listicle Ruled 2010
theinternetfrom2010.com/2010/entry/cracked
Cracked.com, the former humour magazine, was at its peak in 2010 with numbered list articles about history, science and pop culture that were funnier and better...
WebsiteSupportedReconstructed result
The animated GIF returns - Reaction GIFs, GIF sets and Tumblr's looping economy
theinternetfrom2010.com/2010/entry/gif-culture
Animated GIFs, a 1990s relic, came roaring back in 2010 thanks to Tumblr's reblog culture: reaction GIFs from TV shows, GIF sets of scenes, and glitter graphics...
CultureEditorialReconstructed result
Let's Play videos - From Something Awful screenshots to YouTube commentary
theinternetfrom2010.com/2010/entry/lets-play
Let's Plays, playing a game while narrating it, began as screenshot threads on Something Awful and became a YouTube video genre by 2010, with Minecraft and horror games...
CultureSupportedReconstructed result
eBay - Auctions giving way to Buy It Now
theinternetfrom2010.com/2010/entry/ebay
eBay was still the world's marketplace for used goods and collectibles in 2010, but its auction format was losing ground to fixed-price Buy It Now listings and to...
WebsiteSupportedReconstructed result
Texts From Last Night - Anonymous drunk texts, sorted by area code
theinternetfrom2010.com/2010/entry/texts-from-last-night
Texts From Last Night posted anonymous text messages submitted by readers, tagged only with an area code, and became a 2009-2010 phenomenon with a book deal and a TV...
WebsiteSupportedReconstructed result
LOLcats - I can has cheezburger? Still going strong in 2010
theinternetfrom2010.com/2010/entry/lolcats
LOLcats, cat photos captioned in lolspeak with Impact font, had been mainstream since 2007 and were still the most recognisable internet joke in 2010. Ceiling Cat,...
CultureSupportedReconstructed result
The search engines of 2010
Google
- Supported
Ask.com
The former Ask Jeeves gives up on search
Ask.com, once Ask Jeeves with its butler mascot, still had a few percent of US searches in 2010, largely through toolbars bundled with downloads. In...
searchask.comask jeeves
- Supported
Baidu
China's search engine, after Google walked away
Baidu was already the dominant search engine in China when Google stopped censoring google.cn in March 2010 and redirected users to Hong Kong....
searchbaiduchina
- Supported
Bing
Microsoft's one-year-old "decision engine"
Bing had launched in June 2009 with a photographic homepage and a marketing budget that called it a "decision engine" rather than a search engine. In...
searchbingmicrosoft
- Supported
Wolfram|Alpha
A computational knowledge engine
Launched in May 2009, Wolfram|Alpha answered questions by computing rather than searching: type a maths problem, a date, or two cities and it...
searchwolfram alphamaths
- Supported
Yahoo!
The portal: mail, news, Answers and Flickr
Yahoo! was still one of the most-visited sites on Earth in 2010, thanks to Yahoo Mail, the news-heavy portal homepage, Yahoo Answers, Flickr and...
portalyahooemail
Why these are not real Google results
Historical search result pages cannot be reproduced faithfully: they depended on the day, the location, the logged-in account and an index that no longer exists. Instead of pretending, this page searches the exhibit's own records and presents them in the visual language of a 2010 results page. Each result links to an entry with its sources and confidence label.
