January to December
The 2010 timeline
17 documented events in social networks. Featured events carry a red marker. Each one links to its sources.
January
20100 eventsNo events recorded for January in this category.
February
20102 events- SocialVerified
Google launches Google Buzz inside Gmail
Google Buzz, a social feed built into Gmail, automatically followed people's frequent email contacts and exposed them publicly, causing a privacy backlash within days. It was shut down in 2011.
- SocialSupported
Twitter reports 50 million tweets a day
Twitter's blog reported that users were sending about 50 million tweets a day, up from 5,000 a day in 2007; by September the figure was around 90 million.
March
20101 event- FeaturedSocialSupported
Facebook passes Google as the most-visited US site for a week
Hitwise reported that Facebook received more US visits than Google for the week ending 13 March 2010, the first time a site had beaten Google in its measurements for a full week.
April
20103 events- SocialVerified
Twitter launches Promoted Tweets and holds Chirp
Twitter announced its first advertising product, Promoted Tweets, and at its Chirp developer conference reported 105 million registered users and 300,000 new sign-ups a day.
- SocialVerified
The Library of Congress will archive every public tweet
The Library of Congress announced a deal to receive Twitter's entire archive of public tweets since 2006, a sign of how seriously the medium was now taken.
- FeaturedSocialVerified
Facebook launches the Open Graph and the Like button for the web
At its f8 conference Facebook let any website add a Like button and share data through the Open Graph, spreading Facebook's blue thumb across the internet within weeks.
May
20101 event- SocialSupported
Facebook simplifies privacy settings after a backlash
After weeks of criticism over confusing, increasingly public defaults, Mark Zuckerberg announced simpler privacy controls; a "Quit Facebook Day" on 31 May drew tens of thousands of pledges and little effect.
June
20101 event- SocialSupported
The World Cup sets Twitter records and summons the Fail Whale
The FIFA World Cup in South Africa drove record tweet rates, including 3,283 tweets per second after Japan's goal against Denmark on 24 June, and repeated Twitter outages.
July
20101 event- FeaturedSocialVerified
Facebook reaches 500 million users
Mark Zuckerberg announced that half a billion people were now using Facebook, launching a "Facebook Stories" site to mark the milestone.
August
20102 events- SocialVerified
Facebook launches Places
Facebook added location check-ins to its iPhone app and mobile site, taking direct aim at Foursquare and Gowalla.
- FeaturedSocialSupported
Digg v4 launches and users revolt
Digg's redesign removed favourite features and let publishers auto-submit stories; users flooded the front page with Reddit links, traffic collapsed, and founder Kevin Rose stepped down as CEO within weeks.
September
20101 event- SocialVerified
Twitter unveils #NewTwitter
Twitter's redesigned website added a second pane showing photos, videos and conversations beside the timeline, its biggest visual change to date.
October
20102 events- FeaturedSocialVerified
Instagram launches on the iPhone
Kevin Systrom and Mike Krieger released a free app for square, filtered photos; it gained 25,000 users on its first day and a million by December.
- SocialSupported
MySpace relaunches as a "social entertainment" site
MySpace unveiled a new logo and a redesign focused on music, film and TV, conceding the social-networking fight to Facebook.
November
20101 event- SocialVerified
Facebook announces the new Messages with @facebook.com email
Facebook unveiled a unified inbox combining chat, texts and email addresses, widely reported as a "Gmail killer"; it was not.
December
20102 events- SocialSupported
Tumblr goes down for about a day
A database failure took Tumblr offline for roughly 24 hours, a sign of how fast the site had grown in 2010 and how many people now depended on it.
- FeaturedSocialVerified
Time names Mark Zuckerberg Person of the Year
Time chose the 26-year-old Facebook founder, noting that Julian Assange had won the magazine's readers' poll.
