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Websites, products, technology, people, media, games, memes, slang and timeline events, all with sources.
Blogspot blogs with orange Bs
Blogger, Google-owned since 2003, hosted millions of free blogspot.com blogs in 2010, from personal diaries to recipe blogs to the MP3 blogs of the music-download era. A template designer launched in...
Reblogs, GIFs and the dark blue dashboard
Tumblr grew explosively in 2010. Its dashboard, a dark blue page of posts from the blogs you followed, made reblogging and animated GIFs the currency of a new creative culture, from fandoms to...
The MP3 blog aggregator
Hype Machine tracked hundreds of MP3 blogs and let you stream whatever they had just posted, with a Popular chart that could break a band. In 2010 it was the front page of the music-blog era,...
Every blog you followed, in one inbox
Google Reader was the RSS reader of choice for anyone who followed many blogs, with keyboard shortcuts, folders, and a Share button that made it a small social network of its own. In 2010 it was at...
Hosted WordPress, and the software running the blogosphere
WordPress powered a large share of the blogs and news sites of 2010, and WordPress.com offered hosted blogs with themes and stats for free. WordPress 3.0, released in June 2010, merged the multi-site...
Questions answered by people who were there
Quora opened to the public in June 2010, founded by two former Facebook engineers. Its promise was answers from people with first-hand knowledge, and in 2010 Silicon Valley insiders answered...
Two billion views a day, 360p by default
YouTube celebrated its fifth birthday in May 2010 by announcing more than two billion views a day. Users uploaded 24 hours of video every minute in March and 35 hours a minute by November. The player...
The professional network before it became a feed
LinkedIn in 2010 was the online résumé: profiles, connection requests from people you met once, and recruiters' InMail. It reported passing 90 million members around the end of the year and prepared...
Social news, and the redesign that broke it
Digg let users "digg" stories onto a front page that could crash a small website with traffic. In August 2010, Digg version 4 removed favourite features, let publishers auto-submit content, and...
Random strangers, webcam to webcam
Chatroulette paired you with a random stranger over webcam and let either of you hit Next. Built by 17-year-old Andrey Ternovskiy in late 2009, it exploded in February and March 2010, inspired piano...
Waveforms and timed comments
SoundCloud, founded in Berlin in 2007, was becoming the place for producers and DJs to share tracks in 2010. Its orange waveform player, with comments pinned to moments in a song, was unlike anything...
The blog that became a newspaper
The Huffington Post mixed aggregated news, celebrity bloggers and huge headlines into the busiest news blog of 2010, with comment sections in the thousands. Its traffic and Facebook-savvy strategy...
Wait 60 seconds, then download
RapidShare was the file locker of the late 2000s: paste a link, wait through a countdown, download one file at a time unless you paid for premium. In 2010 it was still among the most-visited sites on...
Google's social network that Brazil and India loved
Orkut, Google's 2004 social network, was largely ignored in the United States but was the biggest social network in Brazil and hugely popular in India through 2010. Its "scraps", communities and...
Talk to strangers
Omegle launched in 2009 as an anonymous text chat with strangers and added video chat in March 2010 as Chatroulette's popularity surged. Its tagline, "Talk to strangers!", captured a moment when...
Scrobble everything you play
Last.fm recorded ("scrobbled") every track you played in iTunes, Winamp or your iPod and turned it into charts, recommendations and neighbours with similar taste. In 2010 it was owned by CBS and was...
The world's biggest webmail, redesigned
Hotmail, by then branded Windows Live Hotmail, had hundreds of millions of accounts in 2010, many of them the first email address people ever created. A mid-2010 update added Sweep, Office Web Apps...
Chat inside your inbox
Google Talk, and the Gmail Chat box built into the Gmail sidebar, let people message and video chat without installing anything. In 2010 it was quietly replacing AIM for many, and Google Voice calls...
Social bookmarking, sunset by Yahoo
Delicious (originally del.icio.us) let people save bookmarks with tags and see what everyone else was saving. It had defined social bookmarking since 2003, but in December 2010 a leaked Yahoo slide...
Where MySpace and forum images lived
Photobucket hosted the images that people hot-linked into MySpace profiles, forum signatures and eBay listings. In 2010 it was one of the most-visited image hosts in the United States, quietly...
One deal a day, and a $6 billion offer refused
Groupon emailed one local deal a day, half-price yoga classes or restaurant vouchers, that only activated if enough people bought in. It was called the fastest-growing company in web history in 2010,...
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