Blogger
Blogspot blogs with orange Bs
Blogger, Google-owned since 2003, hosted millions of free blogspot.com blogs in 2010, from personal diaries to recipe blogs to the MP3 blogs of the music-download era. A template designer launched in...
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Blogspot blogs with orange Bs
Blogger, Google-owned since 2003, hosted millions of free blogspot.com blogs in 2010, from personal diaries to recipe blogs to the MP3 blogs of the music-download era. A template designer launched in...
Blogger, WordPress, Tumblr, RSS and the Technorati top 100
In 2010 blogs were still the intellectual centre of the web: personal blogs on Blogger and WordPress, mommy blogs, MP3 blogs, political blogs, and professional blog networks like Gawker and Weblogs...
Reblogs, GIFs and the dark blue dashboard
Tumblr grew explosively in 2010. Its dashboard, a dark blue page of posts from the blogs you followed, made reblogging and animated GIFs the currency of a new creative culture, from fandoms to...
The MP3 blog aggregator
Hype Machine tracked hundreds of MP3 blogs and let you stream whatever they had just posted, with a Popular chart that could break a band. In 2010 it was the front page of the music-blog era,...
Every blog you followed, in one inbox
Google Reader was the RSS reader of choice for anyone who followed many blogs, with keyboard shortcuts, folders, and a Share button that made it a small social network of its own. In 2010 it was at...
Hosted WordPress, and the software running the blogosphere
WordPress powered a large share of the blogs and news sites of 2010, and WordPress.com offered hosted blogs with themes and stats for free. WordPress 3.0, released in June 2010, merged the multi-site...
Questions answered by people who were there
Quora opened to the public in June 2010, founded by two former Facebook engineers. Its promise was answers from people with first-hand knowledge, and in 2010 Silicon Valley insiders answered...
Two billion views a day, 360p by default
YouTube celebrated its fifth birthday in May 2010 by announcing more than two billion views a day. Users uploaded 24 hours of video every minute in March and 35 hours a minute by November. The player...
The Windows people actually liked, one year old
Windows 7 shipped in October 2009 and by the end of 2010 ran roughly a quarter of the world's desktop web traffic, while Windows XP still ran about half. Its Aero glass window borders, the new...
like (verb): To click the thumbs-up on a post; from April 2010 also on any website with the Like button. Example: "37 people like this"
The professional network before it became a feed
LinkedIn in 2010 was the online résumé: profiles, connection requests from people you met once, and recruiters' InMail. It reported passing 90 million members around the end of the year and prepared...
Social news, and the redesign that broke it
Digg let users "digg" stories onto a front page that could crash a small website with traffic. In August 2010, Digg version 4 removed favourite features, let publishers auto-submit content, and...
Random strangers, webcam to webcam
Chatroulette paired you with a random stranger over webcam and let either of you hit Next. Built by 17-year-old Andrey Ternovskiy in late 2009, it exploded in February and March 2010, inspired piano...
The series finale the internet argued about for weeks
Lost ended on 23 May 2010 with a two-and-a-half-hour finale watched by about 13.5 million Americans and dissected on forums, Twitter and recap blogs for weeks. The show's six seasons had been the...
Waveforms and timed comments
SoundCloud, founded in Berlin in 2007, was becoming the place for producers and DJs to share tracks in 2010. Its orange waveform player, with comments pinned to moments in a song, was unlike anything...
The blog that became a newspaper
The Huffington Post mixed aggregated news, celebrity bloggers and huge headlines into the busiest news blog of 2010, with comment sections in the thousands. Its traffic and Facebook-savvy strategy...
Wait 60 seconds, then download
RapidShare was the file locker of the late 2000s: paste a link, wait through a countdown, download one file at a time unless you paid for premium. In 2010 it was still among the most-visited sites on...
The alternative browser with a thousand extensions
Firefox 3.6, released on 21 January 2010, was the browser of choice for people who cared, with about 30 percent of worldwide usage. It added Personas skins, plugin-crash protection and faster...
Linux for people, with a new purple theme
Ubuntu 10.04, released in April 2010, was the Linux distribution most likely to be found on a netbook or a curious student's dual-boot laptop. It introduced a purple-and-orange theme, moved window...
The Firefox extension that hijacked Facebook sessions on café Wi-Fi
Released on 24 October 2010, Firesheep let anyone on the same open Wi-Fi network click into other people's Facebook, Twitter and Amazon sessions, because those sites only encrypted the login page. It...
The tiny BitTorrent client on every second PC
µTorrent was the lightweight BitTorrent client most people used in 2010 to download Linux ISOs, and everything else. Its green-and-white window of progress bars, seeds and peers was as familiar as...
Do not feed the trolls
Trolling, provoking people online for amusement, was the internet's defining pastime in 2010, from YouTube comment wars to 4chan raids to Trollface. "Don't feed the trolls", "u mad?" and "problem?"...
Google's social network that Brazil and India loved
Orkut, Google's 2004 social network, was largely ignored in the United States but was the biggest social network in Brazil and hugely popular in India through 2010. Its "scraps", communities and...
Talk to strangers
Omegle launched in 2009 as an anonymous text chat with strangers and added video chat in March 2010 as Chatroulette's popularity surged. Its tagline, "Talk to strangers!", captured a moment when...
Scrobble everything you play
Last.fm recorded ("scrobbled") every track you played in iTunes, Winamp or your iPod and turned it into charts, recommendations and neighbours with similar taste. In 2010 it was owned by CBS and was...
The world's biggest webmail, redesigned
Hotmail, by then branded Windows Live Hotmail, had hundreds of millions of accounts in 2010, many of them the first email address people ever created. A mid-2010 update added Sweep, Office Web Apps...
Chat inside your inbox
Google Talk, and the Gmail Chat box built into the Gmail sidebar, let people message and video chat without installing anything. In 2010 it was quietly replacing AIM for many, and Google Voice calls...
Social bookmarking, sunset by Yahoo
Delicious (originally del.icio.us) let people save bookmarks with tags and see what everyone else was saving. It had defined social bookmarking since 2003, but in December 2010 a leaked Yahoo slide...
Where MySpace and forum images lived
Photobucket hosted the images that people hot-linked into MySpace profiles, forum signatures and eBay listings. In 2010 it was one of the most-visited image hosts in the United States, quietly...
One deal a day, and a $6 billion offer refused
Groupon emailed one local deal a day, half-price yoga classes or restaurant vouchers, that only activated if enough people bought in. It was called the fastest-growing company in web history in 2010,...
The 2009 iPhone that most iPhone owners still carried
For the first half of 2010 the iPhone 3GS was Apple's flagship, and after June it stayed on sale at $99 as the entry model. Its plastic curved back, 3.5-inch 480-by-320 screen and 3-megapixel camera...
The cheap touchscreen Nokia that sold in the tens of millions
Nokia was still the world's biggest phone maker in 2010, and phones like the 5230, a low-cost touchscreen Symbian handset, were why. It sold enormously across Europe, India and Asia to people who...
What most of the world actually carried
Smartphones were still a minority in 2010: roughly one in five phones sold worldwide that year was a smartphone, according to Gartner. Most people carried feature phones, from Nokia candybars and...
A tiny touchscreen square that people wore as a watch
The 2010 iPod nano dropped the click wheel and video camera for a 1.5-inch multitouch square with a clip, the size of a postage stamp. Watch-strap accessories turned it into an unofficial smartwatch...
Nine years old, still used by millions, hated by developers
IE6, released in 2001, still had a meaningful share of browser use in 2010 (around a tenth worldwide, concentrated in China and corporate offices). Google dropped support for it in Docs and Gmail in...
Tilt to jump, on graph paper
Doodle Jump, released in 2009 by two brothers, was among the most-downloaded paid iPhone games of 2010, with its hand-drawn Doodler bouncing up endless platforms using the phone's tilt sensor. It was...
Three years old and still catching people
Rickrolling, tricking someone into clicking a link to Rick Astley's Never Gonna Give You Up, was a 2007 4chan prank that by 2010 was the internet's most famous bait-and-switch. In 2010 the original...
About 13.5 million Americans watched The End, and the internet argued about it for weeks on forums, Twitter and recap blogs.
Verified Supported Editorial Labels show how well each record is documented; open any result for its sources.
Google Buzz, a social feed built into Gmail, automatically followed people's frequent email contacts and exposed them publicly, causing a privacy backlash within days. It was shut...
The question-and-answer site founded by two ex-Facebook engineers ended its invite-only beta, promising answers from people with first-hand knowledge.
Mark Zuckerberg announced that half a billion people were now using Facebook, launching a "Facebook Stories" site to mark the milestone.
Fourteen months after its hyped debut, Google announced it would stop developing Wave, its real-time collaboration tool, because too few people used it.
Google began displaying search results before users finished typing, claiming it would save two to five seconds per search, and changed how people searched almost overnight.
A database failure took Tumblr offline for roughly 24 hours, a sign of how fast the site had grown in 2010 and how many people now depended on it.