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Websites, products, technology, people, media, games, memes, slang and timeline events, all with sources.
Blogspot blogs with orange Bs
Blogger, Google-owned since 2003, hosted millions of free blogspot.com blogs in 2010, from personal diaries to recipe blogs to the MP3 blogs of the music-download era. A template designer launched in...
Blogger, WordPress, Tumblr, RSS and the Technorati top 100
In 2010 blogs were still the intellectual centre of the web: personal blogs on Blogger and WordPress, mommy blogs, MP3 blogs, political blogs, and professional blog networks like Gawker and Weblogs...
reblog: To repost someone's Tumblr post to your own blog, with or without commentary; Tumblr's core verb. Example: "this got 40,000 notes after one reblog"
The MP3 blog aggregator
Hype Machine tracked hundreds of MP3 blogs and let you stream whatever they had just posted, with a Popular chart that could break a band. In 2010 it was the front page of the music-blog era,...
The blog that bought a lost iPhone prototype
Gizmodo, Gawker Media's gadget blog, published the biggest tech story of 2010 on 19 April: photos and a teardown of a lost iPhone 4 prototype bought from someone who found it in a bar. Police raided...
LOLcats as a media company
I Can Has Cheezburger turned LOLcats into a business, and by 2010 the Cheezburger Network ran dozens of sites, including FAIL Blog and Memebase, publishing user-submitted image macros to millions of...
Epic fail, FAIL Blog, and the Fail Whale
"FAIL", stamped over a photo of a mishap, was 2010's favourite one-word verdict, with "epic fail" for the worst cases and "WIN" for their opposite. FAIL Blog published a stream of them, and Twitter's...
The blog that became a newspaper
The Huffington Post mixed aggregated news, celebrity bloggers and huge headlines into the busiest news blog of 2010, with comment sections in the thousands. Its traffic and Facebook-savvy strategy...
Reblogs, GIFs and the dark blue dashboard
Tumblr grew explosively in 2010. Its dashboard, a dark blue page of posts from the blogs you followed, made reblogging and animated GIFs the currency of a new creative culture, from fandoms to...
From Hyperbole and a Half to every to-do list
In June 2010, Allie Brosh's blog Hyperbole and a Half published "This is Why I'll Never be an Adult", with a crudely drawn figure shouting "CLEAN ALL THE THINGS!" The panel became the template for "X...
Communities, moods and friends-only posts
LiveJournal was the blogging community that fandoms, writers and teenagers had used since 1999. Owned by Russian company SUP since 2007, it was in slow decline in the English-speaking world by 2010...
viral: Spreading rapidly by sharing; "going viral" was the ambition of every 2010 video, ad and blog post. Example: "the Old Spice ad went viral overnight"
Start-up news, bought by AOL
TechCrunch was the loudest voice covering Silicon Valley start-ups in 2010, from Michael Arrington's scoops to the Disrupt conference. AOL announced it was buying the site in September 2010, an early...
The comics that lived in Google Reader
xkcd's stick-figure science jokes, The Oatmeal's ranting infographics and Allie Brosh's Hyperbole and a Half were among the most-shared things on the 2010 web, spreading through RSS, StumbleUpon and...
Social news, and the redesign that broke it
Digg let users "digg" stories onto a front page that could crash a small website with traffic. In August 2010, Digg version 4 removed favourite features, let publishers auto-submit content, and...
Random strangers, webcam to webcam
Chatroulette paired you with a random stranger over webcam and let either of you hit Next. Built by 17-year-old Andrey Ternovskiy in late 2009, it exploded in February and March 2010, inspired piano...
Two billion views a day, 360p by default
YouTube celebrated its fifth birthday in May 2010 by announcing more than two billion views a day. Users uploaded 24 hours of video every minute in March and 35 hours a minute by November. The player...
The series finale the internet argued about for weeks
Lost ended on 23 May 2010 with a two-and-a-half-hour finale watched by about 13.5 million Americans and dissected on forums, Twitter and recap blogs for weeks. The show's six seasons had been the...
The one-man studio behind Minecraft
Markus Persson, known as Notch, developed Minecraft largely alone in 2010, posting updates on his blog and Twitter and selling the alpha from his website. By the end of the year he had founded...
Waveforms and timed comments
SoundCloud, founded in Berlin in 2007, was becoming the place for producers and DJs to share tracks in 2010. Its orange waveform player, with comments pinned to moments in a song, was unlike anything...
Every blog you followed, in one inbox
Google Reader was the RSS reader of choice for anyone who followed many blogs, with keyboard shortcuts, folders, and a Share button that made it a small social network of its own. In 2010 it was at...
Hosted WordPress, and the software running the blogosphere
WordPress powered a large share of the blogs and news sites of 2010, and WordPress.com offered hosted blogs with themes and stats for free. WordPress 3.0, released in June 2010, merged the multi-site...
The internet's meme encyclopedia
Know Your Meme documented the origin and spread of memes with the seriousness of an encyclopedia and the deadpan of a science show. Started by the Rocketboom video blog in 2008, it was the reference...
Wait 60 seconds, then download
RapidShare was the file locker of the late 2000s: paste a link, wait through a countdown, download one file at a time unless you paid for premium. In 2010 it was still among the most-visited sites on...
The iPad, the iPhone 4, and the war on Flash
Steve Jobs had his last great year of product launches in 2010: the iPad in January, the "Thoughts on Flash" letter in April, the iPhone 4 in June, the Antennagate press conference in July, and the...
Twitter's blog reported that users were sending about 50 million tweets a day, up from 5,000 a day in 2007; by September the figure was around 90 million.
Verified Supported Editorial Labels show how well each record is documented; open any result for its sources.
About 13.5 million Americans watched The End, and the internet argued about it for weeks on forums, Twitter and recap blogs.
