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Websites, products, technology, people, media, games, memes, slang and timeline events, all with sources.
The portal: mail, news, Answers and Flickr
Yahoo! was still one of the most-visited sites on Earth in 2010, thanks to Yahoo Mail, the news-heavy portal homepage, Yahoo Answers, Flickr and Yahoo Finance. Under CEO Carol Bartz, it handed its...
Social bookmarking, sunset by Yahoo
Delicious (originally del.icio.us) let people save bookmarks with tags and see what everyone else was saving. It had defined social bookmarking since 2003, but in December 2010 a leaked Yahoo slide...
Questions answered by people who were there
Quora opened to the public in June 2010, founded by two former Facebook engineers. Its promise was answers from people with first-hand knowledge, and in 2010 Silicon Valley insiders answered...
Programming answers, upvoted
Stack Overflow, launched in 2008 by Jeff Atwood and Joel Spolsky, had become the default place programmers looked for answers by 2010. The reputation system, accepted-answer ticks and the Stack...
Microsoft's one-year-old "decision engine"
Bing had launched in June 2009 with a photographic homepage and a marketing budget that called it a "decision engine" rather than a search engine. In 2010 it took over powering Yahoo's search...
Five billion photos, and the iPhone as top camera
Flickr passed five billion uploaded photos in September 2010 and was the serious photographer's social network: albums called sets, Creative Commons licences, groups for every camera, and Explore's...
Yahoo, Google, Ask, AVG, MyWebSearch... stacked five deep
Toolbars were the plague of the 2010 browser: bundled with Java updates, antivirus software and free downloads, they stacked below the address bar until the page was a slit. The Ask Toolbar, Google...
Ten blue links, and results that appeared as you typed
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in China, added a left-hand panel of search tools in...
The professional network before it became a feed
LinkedIn in 2010 was the online résumé: profiles, connection requests from people you met once, and recruiters' InMail. It reported passing 90 million members around the end of the year and prepared...
Ask me anything, anonymously
Formspring launched in late 2009 and spread through high schools in 2010: a page where anyone could ask you questions, often anonymously, and you answered in public. It grew to millions of users...
Reblogs, GIFs and the dark blue dashboard
Tumblr grew explosively in 2010. Its dashboard, a dark blue page of posts from the blogs you followed, made reblogging and animated GIFs the currency of a new creative culture, from fandoms to...
The social browser backed by Marc Andreessen
RockMelt, released as a beta in November 2010, was a Chromium-based browser with Facebook friends down the left edge and feeds down the right, built on the idea that the browser should be social. It...
Dial-up subscribers, AIM, and a content empire in the making
AOL was spun off from Time Warner in December 2009 and spent 2010 remaking itself as a content company: it bought TechCrunch in September, ran Engadget, and still collected subscription fees from...
Start-up news, bought by AOL
TechCrunch was the loudest voice covering Silicon Valley start-ups in 2010, from Michael Arrington's scoops to the Disrupt conference. AOL announced it was buying the site in September 2010, an early...
An internal Yahoo slide listing Delicious among services to be shut down leaked, prompting a mass export of bookmarks; Yahoo sold the site to AVOS the following year.
Verified Supported Editorial Labels show how well each record is documented; open any result for its sources.
The question-and-answer site founded by two ex-Facebook engineers ended its invite-only beta, promising answers from people with first-hand knowledge.
Over two days the Old Spice team filmed nearly 200 short video replies to questions from Twitter, Reddit and YouTube users, one of the most celebrated social-media marketing...
Backed by Marc Andreessen, RockMelt put Facebook friends and feeds in the browser frame itself; it was bought and shut by Yahoo in 2013.
