Verified
Ten blue links, and results that appeared as you typed
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in...
searchgooglegoogle instant
Section 4
2010 Search
Ten blue links, green URLs, and results as you type. Reconstructed from the exhibit's records, never faked from history.
9 reconstructed results for iPhone in the 2010 exhibit.
Gizmodo and Gawker Media - The blog that bought a lost iPhone prototype
theinternetfrom2010.com/2010/entry/gizmodo
Gizmodo, Gawker Media's gadget blog, published the biggest tech story of 2010 on 19 April: photos and a teardown of a lost iPhone 4 prototype bought from someone who...
WebsiteSupportedReconstructed result
Instagram - Square photos, filters, iPhone only
theinternetfrom2010.com/2010/entry/instagram
Instagram launched on 6 October 2010 as an iPhone-only app for square photos with retro filters and reached a million users by December. Its filters, such as X-Pro II,...
WebsiteVerifiedReconstructed result
Netflix - Red envelopes, and a streaming-only plan
theinternetfrom2010.com/2010/entry/netflix
In 2010 Netflix was still mostly a DVD-by-mail company, but streaming was taking over: Watch Instantly worked on the Wii, PS3, Xbox 360, Roku and, from August, the...
WebsiteVerifiedReconstructed result
Skype - Free calls over the internet, video included
theinternetfrom2010.com/2010/entry/skype
Skype was how families called abroad and how long-distance couples saw each other in 2010. It reported more than 500 million registered users, offered free...
WebsiteSupportedReconstructed result
Flickr - Five billion photos, and the iPhone as top camera
theinternetfrom2010.com/2010/entry/flickr
Flickr passed five billion uploaded photos in September 2010 and was the serious photographer's social network: albums called sets, Creative Commons licences, groups for...
WebsiteSupportedReconstructed result
Yelp - Reviews of everything, and fights with restaurants
theinternetfrom2010.com/2010/entry/yelp
Yelp's crowd-sourced reviews of restaurants and shops were a habit for city dwellers in 2010, and its iPhone app was among the first with an augmented-reality feature...
WebsiteSupportedReconstructed result
Twitter - 140 characters and the Fail Whale
theinternetfrom2010.com/2010/entry/twitter
Twitter turned four in 2010 and became the internet's newswire. Users sent about 50 million tweets a day in February and roughly 90 million a day by September, the...
WebsiteVerifiedReconstructed result
Tumblr - Reblogs, GIFs and the dark blue dashboard
theinternetfrom2010.com/2010/entry/tumblr
Tumblr grew explosively in 2010. Its dashboard, a dark blue page of posts from the blogs you followed, made reblogging and animated GIFs the currency of a new creative...
WebsiteSupportedReconstructed result
iTunes Store - Ten billion songs sold, and the Beatles arrive
theinternetfrom2010.com/2010/entry/itunes-store
The iTunes Store was the centre of legal digital music in 2010: it passed ten billion songs sold in February, iTunes 10 arrived in September with the ill-fated Ping...
WebsiteVerifiedReconstructed result
The search engines of 2010
Google
- Supported
Ask.com
The former Ask Jeeves gives up on search
Ask.com, once Ask Jeeves with its butler mascot, still had a few percent of US searches in 2010, largely through toolbars bundled with downloads. In...
searchask.comask jeeves
- Supported
Baidu
China's search engine, after Google walked away
Baidu was already the dominant search engine in China when Google stopped censoring google.cn in March 2010 and redirected users to Hong Kong....
searchbaiduchina
- Supported
Bing
Microsoft's one-year-old "decision engine"
Bing had launched in June 2009 with a photographic homepage and a marketing budget that called it a "decision engine" rather than a search engine. In...
searchbingmicrosoft
- Supported
Wolfram|Alpha
A computational knowledge engine
Launched in May 2009, Wolfram|Alpha answered questions by computing rather than searching: type a maths problem, a date, or two cities and it...
searchwolfram alphamaths
- Supported
Yahoo!
The portal: mail, news, Answers and Flickr
Yahoo! was still one of the most-visited sites on Earth in 2010, thanks to Yahoo Mail, the news-heavy portal homepage, Yahoo Answers, Flickr and...
portalyahooemail
Why these are not real Google results
Historical search result pages cannot be reproduced faithfully: they depended on the day, the location, the logged-in account and an index that no longer exists. Instead of pretending, this page searches the exhibit's own records and presents them in the visual language of a 2010 results page. Each result links to an entry with its sources and confidence label.
