Verified
Ten blue links, and results that appeared as you typed
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in...
searchgooglegoogle instant
Section 4
2010 Search
Ten blue links, green URLs, and results as you type. Reconstructed from the exhibit's records, never faked from history.
13 reconstructed results for fail in the 2010 exhibit.
Timeline results for fail
- Apple announces the iPhone 4 at WWDC - 7 June 2010
- The World Cup sets Twitter records and summons the Fail Whale - 11 June 2010
- Microsoft kills the Kin after 48 days - 30 June 2010
- Tumblr goes down for about a day - 5 December 2010
FAIL and WIN - Epic fail, FAIL Blog, and the Fail Whale
theinternetfrom2010.com/2010/entry/fail
"FAIL", stamped over a photo of a mishap, was 2010's favourite one-word verdict, with "epic fail" for the worst cases and "WIN" for their opposite. FAIL Blog published a...
CultureSupportedReconstructed result
epic fail - A spectacular failure; the superlative of FAIL.
theinternetfrom2010.com/2010/entry/slang-epic-fail
epic fail: A spectacular failure; the superlative of FAIL. Example: "Digg v4 = epic fail"
SlangSupportedReconstructed result
The Fail Whale - Twitter's over-capacity page, seen constantly during the World Cup
theinternetfrom2010.com/2010/entry/fail-whale
Yiying Lu's illustration of a whale lifted by birds appeared whenever Twitter was over capacity, which in 2010 was often: during the World Cup, the Lost finale and the...
CultureSupportedReconstructed result
Twitter - 140 characters and the Fail Whale
theinternetfrom2010.com/2010/entry/twitter
Twitter turned four in 2010 and became the internet's newswire. Users sent about 50 million tweets a day in February and roughly 90 million a day by September, the...
WebsiteVerifiedReconstructed result
I Can Has Cheezburger and the Cheezburger Network - LOLcats as a media company
theinternetfrom2010.com/2010/entry/cheezburger-network
I Can Has Cheezburger turned LOLcats into a business, and by 2010 the Cheezburger Network ran dozens of sites, including FAIL Blog and Memebase, publishing...
WebsiteSupportedReconstructed result
win - The opposite of fail; something excellent, also "full of win".
theinternetfrom2010.com/2010/entry/slang-win
win: The opposite of fail; something excellent, also "full of win". Example: "the Old Spice guy's responses are pure win"
SlangSupportedReconstructed result
inb4 - In before: predicting a reply before it arrives.
theinternetfrom2010.com/2010/entry/slang-inb4
inb4: In before: predicting a reply before it arrives. Example: "inb4 someone posts the Fail Whale"
SlangSupportedReconstructed result
Google - Ten blue links, and results that appeared as you typed
theinternetfrom2010.com/2010/entry/google
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in China, added a...
WebsiteVerifiedReconstructed result
Microsoft Kin - The social phone that lasted 48 days
theinternetfrom2010.com/2010/entry/microsoft-kin
Microsoft's Kin One and Kin Two, aimed at teenagers who lived on Facebook and Twitter, went on sale in May 2010 on Verizon and were discontinued on 30 June, after...
ProductSupportedReconstructed result
The search engines of 2010
Google
- Supported
Ask.com
The former Ask Jeeves gives up on search
Ask.com, once Ask Jeeves with its butler mascot, still had a few percent of US searches in 2010, largely through toolbars bundled with downloads. In...
searchask.comask jeeves
- Supported
Baidu
China's search engine, after Google walked away
Baidu was already the dominant search engine in China when Google stopped censoring google.cn in March 2010 and redirected users to Hong Kong....
searchbaiduchina
- Supported
Bing
Microsoft's one-year-old "decision engine"
Bing had launched in June 2009 with a photographic homepage and a marketing budget that called it a "decision engine" rather than a search engine. In...
searchbingmicrosoft
- Supported
Wolfram|Alpha
A computational knowledge engine
Launched in May 2009, Wolfram|Alpha answered questions by computing rather than searching: type a maths problem, a date, or two cities and it...
searchwolfram alphamaths
- Supported
Yahoo!
The portal: mail, news, Answers and Flickr
Yahoo! was still one of the most-visited sites on Earth in 2010, thanks to Yahoo Mail, the news-heavy portal homepage, Yahoo Answers, Flickr and...
portalyahooemail
Why these are not real Google results
Historical search result pages cannot be reproduced faithfully: they depended on the day, the location, the logged-in account and an index that no longer exists. Instead of pretending, this page searches the exhibit's own records and presents them in the visual language of a 2010 results page. Each result links to an entry with its sources and confidence label.
