Ten blue links, and results that appeared as you typed
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in...
searchgooglegoogle instant

Section 4
Ten blue links, green URLs, and results as you type. Reconstructed from the exhibit's records, never faked from history.
40 reconstructed results for net neutrality in the 2010 exhibit.
Timeline results for net neutrality
theinternetfrom2010.com/2010/entry/netflix
In 2010 Netflix was still mostly a DVD-by-mail company, but streaming was taking over: Watch Instantly worked on the Wii, PS3, Xbox 360, Roku and, from August, the...
WebsiteVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/orkut
Orkut, Google's 2004 social network, was largely ignored in the United States but was the biggest social network in Brazil and hugely popular in India through 2010. Its...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/roku-2010
Roku's 2010 line, the HD, XD and XDS at $59.99 to $99.99, were the cheapest way to get Netflix Watch Instantly, Hulu Plus, Pandora and Amazon on a TV. With the Wii, Xbox...
ProductSupportedReconstructed result
theinternetfrom2010.com/2010/entry/facebook
In 2010 Facebook was six years old, had just overtaken Google as the most-visited site in the United States on some weekly measures, and passed 500 million users in...
WebsiteVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/mobile-data-2010
Most smartphones in 2010 used 3G networks that delivered a megabit or two in practice, enough for email, Facebook and a slow YouTube video. AT&T ended unlimited data for...
TechnologySupportedReconstructed result
theinternetfrom2010.com/2010/entry/bebo
Bebo had been the biggest social network among teenagers in the UK and Ireland, and AOL bought it for $850 million in 2008. In June 2010 AOL sold it to Criterion Capital...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/qzone
Tencent's Qzone, attached to the QQ messenger, was by most measures the largest social network in China in 2010, with hundreds of millions of active users decorating...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/vkontakte
VKontakte (VK) was the dominant social network across Russia and the former Soviet states in 2010. Its interface closely resembled early Facebook, but it let users...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/apple-tv-2010
The second-generation Apple TV, announced on 1 September 2010, shrank to a tiny black box with no storage, rented TV episodes for 99 cents and films from $3.99, streamed...
ProductVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/mifi-hotspots
The Novatel MiFi and its rivals turned a 3G connection into a small Wi-Fi network for a laptop and an iPad, typically for $60 a month with a 5 GB cap. In 2010 they were...
ProductSupportedReconstructed result
theinternetfrom2010.com/2010/entry/home-broadband-2010
About two-thirds of American adults had home broadband in 2010, according to Pew, mostly DSL or cable at speeds of a few megabits per second; the FCC's National...
TechnologySupportedReconstructed result
theinternetfrom2010.com/2010/entry/linkedin
LinkedIn in 2010 was the online résumé: profiles, connection requests from people you met once, and recruiters' InMail. It reported passing 90 million members around the...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/friendster
Friendster predated MySpace and Facebook, and although it had faded in the West by 2010, it was still one of the most popular sites in the Philippines, Malaysia and...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/hulu
Hulu streamed current episodes of network TV shows for free with commercials, a revelation in 2010 when most television was still cable or DVD. Hulu Plus, a...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/cheezburger-network
I Can Has Cheezburger turned LOLcats into a business, and by 2010 the Cheezburger Network ran dozens of sites, including FAIL Blog and Memebase, publishing...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/stack-overflow
Stack Overflow, launched in 2008 by Jeff Atwood and Joel Spolsky, had become the default place programmers looked for answers by 2010. The reputation system,...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/htc-evo-4g
Released on 4 June 2010, the HTC Evo 4G was the first US phone sold as 4G, using Sprint's WiMAX network, which existed in only a few dozen cities. Its 4.3-inch screen...
ProductVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/netbooks
Netbooks, the 10-inch, $300 laptops with Intel Atom chips that had exploded in 2008 and 2009, peaked in 2010. They ran Windows 7 Starter or XP slowly, had cramped...
ProductSupportedReconstructed result
theinternetfrom2010.com/2010/entry/playstation-3-slim
The PS3 Slim, released in 2009 at $299, was Sony's console through 2010, with a Blu-ray drive, free PlayStation Network play and exclusives like God of War III, Heavy...
ProductSupportedReconstructed result
theinternetfrom2010.com/2010/entry/myspace
By 2010 MySpace had lost its crown to Facebook and was shedding users and staff under News Corp, which had bought it in 2005. In October it relaunched as a "social...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/twitter
Twitter turned four in 2010 and became the internet's newswire. Users sent about 50 million tweets a day in February and roughly 90 million a day by September, the...
WebsiteVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/tumblr
Tumblr grew explosively in 2010. Its dashboard, a dark blue page of posts from the blogs you followed, made reblogging and animated GIFs the currency of a new creative...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/instagram
Instagram launched on 6 October 2010 as an iPhone-only app for square photos with retro filters and reached a million users by December. Its filters, such as X-Pro II,...
WebsiteVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/itunes-store
The iTunes Store was the centre of legal digital music in 2010: it passed ten billion songs sold in February, iTunes 10 arrived in September with the ill-fated Ping...
WebsiteVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/iphone-4
Announced on 7 June 2010 and on sale on 24 June, the iPhone 4 introduced the 960-by-640 Retina display, a front camera for FaceTime video calls, a 5-megapixel camera...
ProductVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/the-social-network
David Fincher's film about Facebook's founding, written by Aaron Sorkin and starring Jesse Eisenberg as Mark Zuckerberg, opened on 1 October 2010 to rave reviews and won...
MediaVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/windows-xp
Windows XP, released in 2001, was still the most common desktop operating system in 2010, running about half of the world's desktop web traffic. Its green Start button...
TechnologySupportedReconstructed result
theinternetfrom2010.com/2010/entry/ubuntu-10-04
Ubuntu 10.04, released in April 2010, was the Linux distribution most likely to be found on a netbook or a curious student's dual-boot laptop. It introduced a...
TechnologyVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/browser-plugins
In 2010 the browser was a host for plugins: Flash for video and games, Java for RuneScape and bank sites, Silverlight for Netflix, QuickTime and RealPlayer for media,...
TechnologyEditorialReconstructed result
theinternetfrom2010.com/2010/entry/firesheep
Released on 24 October 2010, Firesheep let anyone on the same open Wi-Fi network click into other people's Facebook, Twitter and Amazon sessions, because those sites...
TechnologyVerifiedReconstructed result
Ten blue links, and results that appeared as you typed
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in...
searchgooglegoogle instant
The former Ask Jeeves gives up on search
Ask.com, once Ask Jeeves with its butler mascot, still had a few percent of US searches in 2010, largely through toolbars bundled with downloads. In...
searchask.comask jeeves
China's search engine, after Google walked away
Baidu was already the dominant search engine in China when Google stopped censoring google.cn in March 2010 and redirected users to Hong Kong....
searchbaiduchina
Microsoft's one-year-old "decision engine"
Bing had launched in June 2009 with a photographic homepage and a marketing budget that called it a "decision engine" rather than a search engine. In...
searchbingmicrosoft
A computational knowledge engine
Launched in May 2009, Wolfram|Alpha answered questions by computing rather than searching: type a maths problem, a date, or two cities and it...
searchwolfram alphamaths
The portal: mail, news, Answers and Flickr
Yahoo! was still one of the most-visited sites on Earth in 2010, thanks to Yahoo Mail, the news-heavy portal homepage, Yahoo Answers, Flickr and...
portalyahooemail
Historical search result pages cannot be reproduced faithfully: they depended on the day, the location, the logged-in account and an index that no longer exists. Instead of pretending, this page searches the exhibit's own records and presents them in the visual language of a 2010 results page. Each result links to an entry with its sources and confidence label.