Ten blue links, and results that appeared as you typed
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in...
searchgooglegoogle instant

Section 4
Ten blue links, green URLs, and results as you type. Reconstructed from the exhibit's records, never faked from history.
25 reconstructed results for old spice in the 2010 exhibit.
Timeline results for old spice
theinternetfrom2010.com/2010/entry/old-spice-man-your-man-could-smell-like
Wieden+Kennedy's Old Spice advert, starring Isaiah Mustafa in a single unbroken shot, was posted to YouTube in February 2010 and became the year's most-shared...
MediaVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/slang-win
win: The opposite of fail; something excellent, also "full of win". Example: "the Old Spice guy's responses are pure win"
SlangSupportedReconstructed result
theinternetfrom2010.com/2010/entry/slang-viral
viral: Spreading rapidly by sharing; "going viral" was the ambition of every 2010 video, ad and blog post. Example: "the Old Spice ad went viral overnight"
SlangEditorialReconstructed result
theinternetfrom2010.com/2010/entry/wikipedia
Wikipedia was nine years old in 2010 and by far the largest reference work ever assembled, with the English edition approaching 3.5 million articles. In May the site...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/chatroulette
Chatroulette paired you with a random stranger over webcam and let either of you hit Next. Built by 17-year-old Andrey Ternovskiy in late 2009, it exploded in February...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/facebook
In 2010 Facebook was six years old, had just overtaken Google as the most-visited site in the United States on some weekly measures, and passed 500 million users in...
WebsiteVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/windows-7
Windows 7 shipped in October 2009 and by the end of 2010 ran roughly a quarter of the world's desktop web traffic, while Windows XP still ran about half. Its Aero glass...
TechnologySupportedReconstructed result
theinternetfrom2010.com/2010/entry/internet-explorer-8
Internet Explorer 8, bundled with Windows 7, was the single most-used browser version of 2010. It had tabs, a separate search box beside the address bar, Accelerators,...
TechnologySupportedReconstructed result
theinternetfrom2010.com/2010/entry/windows-xp
Windows XP, released in 2001, was still the most common desktop operating system in 2010, running about half of the world's desktop web traffic. Its green Start button...
TechnologySupportedReconstructed result
theinternetfrom2010.com/2010/entry/nodejs-npm
Node.js, presented by Ryan Dahl in 2009, reached version 0.2 in 2010 and npm, its package manager, was first published in January 2010. Backbone.js, CoffeeScript and the...
TechnologySupportedReconstructed result
theinternetfrom2010.com/2010/entry/sina-weibo
Launched in August 2009 after Twitter was blocked in China, Sina Weibo grew rapidly through 2010, mixing 140-character posts (which fit far more meaning in Chinese) with...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/bitcoin-2010
Bitcoin was a year old and worth almost nothing in 2010. On 22 May, Laszlo Hanyecz paid 10,000 BTC for two pizzas, the first recorded purchase with the currency. The Mt....
TechnologyVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/epic-beard-man
A February 2010 cellphone video of a fight on an Oakland bus involving a 67-year-old bearded man became one of the year's first viral sensations, generating remixes, a...
CultureSupportedReconstructed result
theinternetfrom2010.com/2010/entry/bing
Bing had launched in June 2009 with a photographic homepage and a marketing budget that called it a "decision engine" rather than a search engine. In 2010 it took over...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/deviantart
DeviantArt was ten years old in 2010 and the home of fan art, digital painting, photography and Photoshop brushes, with well over ten million members. Its green pages,...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/imdb
IMDb celebrated its 20th anniversary in October 2010. Owned by Amazon, it was the site everyone opened to settle who was in what, with its yellow-and-black branding,...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/runescape
RuneScape ran in a browser with Java, needed no download, and had millions of players in 2010. Its low-polygon world, skill grinding, Wilderness PvP and player-run...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/github
GitHub, two years old in 2010, was turning Git hosting into a social network for programmers with forks, pull requests and profile pages. Rails, jQuery and Node.js...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/nintendo-dsi-xl
The DSi XL launched in North America and Europe in March 2010 with larger screens and a wider stylus, aimed at older players of Brain Age and Pokémon HeartGold and...
ProductSupportedReconstructed result
theinternetfrom2010.com/2010/entry/internet-explorer-6
IE6, released in 2001, still had a meaningful share of browser use in 2010 (around a tenth worldwide, concentrated in China and corporate offices). Google dropped...
TechnologySupportedReconstructed result
theinternetfrom2010.com/2010/entry/rickroll
Rickrolling, tricking someone into clicking a link to Rick Astley's Never Gonna Give You Up, was a 2007 4chan prank that by 2010 was the internet's most famous...
CultureSupportedReconstructed result
theinternetfrom2010.com/2010/entry/mark-zuckerberg
In 2010 Mark Zuckerberg was 26, running a company with 500 million users, the subject of an unflattering Oscar-winning film, and Time's Person of the Year. His hoodie,...
PersonVerifiedReconstructed result
Ten blue links, and results that appeared as you typed
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in...
searchgooglegoogle instant
The former Ask Jeeves gives up on search
Ask.com, once Ask Jeeves with its butler mascot, still had a few percent of US searches in 2010, largely through toolbars bundled with downloads. In...
searchask.comask jeeves
China's search engine, after Google walked away
Baidu was already the dominant search engine in China when Google stopped censoring google.cn in March 2010 and redirected users to Hong Kong....
searchbaiduchina
Microsoft's one-year-old "decision engine"
Bing had launched in June 2009 with a photographic homepage and a marketing budget that called it a "decision engine" rather than a search engine. In...
searchbingmicrosoft
A computational knowledge engine
Launched in May 2009, Wolfram|Alpha answered questions by computing rather than searching: type a maths problem, a date, or two cities and it...
searchwolfram alphamaths
The portal: mail, news, Answers and Flickr
Yahoo! was still one of the most-visited sites on Earth in 2010, thanks to Yahoo Mail, the news-heavy portal homepage, Yahoo Answers, Flickr and...
portalyahooemail
Historical search result pages cannot be reproduced faithfully: they depended on the day, the location, the logged-in account and an index that no longer exists. Instead of pretending, this page searches the exhibit's own records and presents them in the visual language of a 2010 results page. Each result links to an entry with its sources and confidence label.