Ten blue links, and results that appeared as you typed
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in...
searchgooglegoogle instant

Section 4
Ten blue links, green URLs, and results as you type. Reconstructed from the exhibit's records, never faked from history.
34 reconstructed results for world cup in the 2010 exhibit.
Timeline results for world cup
theinternetfrom2010.com/2010/entry/vuvuzela
The vuvuzela, the plastic horn that droned through every 2010 World Cup broadcast from South Africa, became a meme within days: browser extensions added a vuvuzela to...
CultureSupportedReconstructed result
theinternetfrom2010.com/2010/entry/paul-the-octopus
Paul, an octopus at a German aquarium, chose the winner of all seven of Germany's 2010 World Cup matches and the final by picking a mussel from a box, and became a...
CultureVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/fail-whale
Yiying Lu's illustration of a whale lifted by birds appeared whenever Twitter was over capacity, which in 2010 was often: during the World Cup, the Lost finale and the...
CultureSupportedReconstructed result
theinternetfrom2010.com/2010/entry/twitter
Twitter turned four in 2010 and became the internet's newswire. Users sent about 50 million tweets a day in February and roughly 90 million a day by September, the...
WebsiteVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/ebaums-world
eBaum's World was a 2000s viral-media site that collected funny videos, Flash animations and images, often without credit, which made it notorious among creators. By...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/wow-cataclysm
World of Warcraft reached 12 million subscribers in October 2010, its all-time peak, and its third expansion, Cataclysm, sold 3.3 million copies in 24 hours when it...
GameVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/red-dead-redemption
Red Dead Redemption, released on 18 May 2010, put Rockstar's open-world design in the dying American West. It won many game-of-the-year awards, its Undead Nightmare...
GameVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/club-penguin
Club Penguin was the safe, moderated virtual world where children waddled around as penguins, played mini-games and decorated igloos. Disney had bought it in 2007, and...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/bieber-fever
Justin Bieber, discovered on YouTube in 2008, became the biggest teen star in the world in 2010. Beliebers organised on Twitter, where a Twitter engineer said Bieber...
CultureSupportedReconstructed result
theinternetfrom2010.com/2010/entry/justin-bieber
Justin Bieber released My World 2.0 in March 2010, became the youngest solo male act to top the Billboard 200 in 47 years, and had the most-viewed video on YouTube by...
PersonVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/runescape
RuneScape ran in a browser with Java, needed no download, and had millions of players in 2010. Its low-polygon world, skill grinding, Wilderness PvP and player-run...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/slang-trending
trending: Appearing in Twitter's trending topics list; by extension, popular right now. Example: "#Inception is trending worldwide"
SlangSupportedReconstructed result
theinternetfrom2010.com/2010/entry/blackberry-bold-9700
The Bold 9700 was the definitive 2010 BlackBerry: a compact QWERTY keyboard, an optical trackpad, the red blinking notification light, and BlackBerry Messenger....
ProductSupportedReconstructed result
theinternetfrom2010.com/2010/entry/reddit
In 2010 Reddit was a spartan, text-heavy site owned by Condé Nast, far smaller than Digg at the start of the year. Digg's disastrous August redesign sent a wave of users...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/wikipedia
Wikipedia was nine years old in 2010 and by far the largest reference work ever assembled, with the English edition approaching 3.5 million articles. In May the site...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/windows-7
Windows 7 shipped in October 2009 and by the end of 2010 ran roughly a quarter of the world's desktop web traffic, while Windows XP still ran about half. Its Aero glass...
TechnologySupportedReconstructed result
theinternetfrom2010.com/2010/entry/internet-explorer-8
Internet Explorer 8, bundled with Windows 7, was the single most-used browser version of 2010. It had tabs, a separate search box beside the address bar, Accelerators,...
TechnologySupportedReconstructed result
theinternetfrom2010.com/2010/entry/firefox-3-6
Firefox 3.6, released on 21 January 2010, was the browser of choice for people who cared, with about 30 percent of worldwide usage. It added Personas skins, plugin-crash...
TechnologyVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/google-chrome
Chrome went from about 5 percent of worldwide browser usage at the start of 2010 to roughly 15 percent by December. Version 4 added extensions in January, version 5 in...
TechnologyVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/minecraft
In 2010 Minecraft was an alpha you bought for about 10 euros from Markus "Notch" Persson's website and played in a Java window. Survival mode had arrived in 2009, Alpha...
GameSupportedReconstructed result
theinternetfrom2010.com/2010/entry/windows-xp
Windows XP, released in 2001, was still the most common desktop operating system in 2010, running about half of the world's desktop web traffic. Its green Start button...
TechnologySupportedReconstructed result
theinternetfrom2010.com/2010/entry/foursquare
Foursquare made 2010 the year of the check-in. Users broadcast their location to friends, collected badges, and fought to become the "mayor" of their coffee shop. The...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/opera-mini
Opera Mini compressed pages on Opera's servers before sending them to the phone, which made it the most-used mobile browser in the world in 2010, especially on feature...
TechnologySupportedReconstructed result
theinternetfrom2010.com/2010/entry/inception
Christopher Nolan's Inception, released in July 2010, was the year's most discussed film online: forums argued about the spinning top, the trailer's booming brass note...
MediaSupportedReconstructed result
theinternetfrom2010.com/2010/entry/toy-story-3
Toy Story 3, released in June 2010, was the top-grossing film of the year worldwide and the first animated film to pass $1 billion. With Avatar still in cinemas from...
MediaVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/hi5
hi5 was one of the world's largest social networks in the mid-2000s, especially in Latin America, Portugal, Romania and Thailand. In 2010 it was pivoting toward social...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/livejournal
LiveJournal was the blogging community that fandoms, writers and teenagers had used since 1999. Owned by Russian company SUP since 2007, it was in slow decline in the...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/netflix
In 2010 Netflix was still mostly a DVD-by-mail company, but streaming was taking over: Watch Instantly worked on the Wii, PS3, Xbox 360, Roku and, from August, the...
WebsiteVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/spotify
In 2010 Spotify was available in Sweden, Norway, Finland, the UK, France, Spain and the Netherlands, often by invitation, with a free ad-supported tier and a premium...
WebsiteVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/the-pirate-bay
The Pirate Bay was the world's best-known BitTorrent index in 2010, a year after its founders were convicted in Sweden. Its pirate-ship logo, comment threads and "legal...
WebsiteSupportedReconstructed result
Ten blue links, and results that appeared as you typed
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in...
searchgooglegoogle instant
The former Ask Jeeves gives up on search
Ask.com, once Ask Jeeves with its butler mascot, still had a few percent of US searches in 2010, largely through toolbars bundled with downloads. In...
searchask.comask jeeves
China's search engine, after Google walked away
Baidu was already the dominant search engine in China when Google stopped censoring google.cn in March 2010 and redirected users to Hong Kong....
searchbaiduchina
Microsoft's one-year-old "decision engine"
Bing had launched in June 2009 with a photographic homepage and a marketing budget that called it a "decision engine" rather than a search engine. In...
searchbingmicrosoft
A computational knowledge engine
Launched in May 2009, Wolfram|Alpha answered questions by computing rather than searching: type a maths problem, a date, or two cities and it...
searchwolfram alphamaths
The portal: mail, news, Answers and Flickr
Yahoo! was still one of the most-visited sites on Earth in 2010, thanks to Yahoo Mail, the news-heavy portal homepage, Yahoo Answers, Flickr and...
portalyahooemail
Historical search result pages cannot be reproduced faithfully: they depended on the day, the location, the logged-in account and an index that no longer exists. Instead of pretending, this page searches the exhibit's own records and presents them in the visual language of a 2010 results page. Each result links to an entry with its sources and confidence label.