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Official music videos come to YouTube
Vevo, a joint venture of Universal and Sony launched in December 2009, put official music videos on YouTube with premium ads. In 2010 its channels for Bieber, Gaga, Eminem and Rihanna took over...
One take, one warehouse, one enormous machine
OK Go, already famous for their treadmill video, released a single-take video in March 2010 in which a warehouse-sized Rube Goldberg machine plays out over four minutes. It was a YouTube sensation...
The most-viewed video on YouTube, and the most disliked
Released in February 2010, the video for Baby became the most-viewed video on YouTube in July 2010, overtaking Lady Gaga's Bad Romance, and eventually the most-disliked as well. Bieber, discovered on...
The video that ruled YouTube in early 2010
Bad Romance, released in late 2009, dominated 2010: it was the most-viewed video on YouTube until Baby overtook it in July, won Grammys in 2011, and its "Rah rah, ah-ah-ah" hook was everywhere. Lady...
A nine-minute prison-break short film with product placement
The Telephone video, released in March 2010, was a nine-minute prison-and-diner short film co-starring Beyoncé, crammed with product placements for Virgin Mobile, Diet Coke and the dating site...
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