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Websites, products, technology, people, media, games, memes, slang and timeline events, all with sources.
Official music videos come to YouTube
Vevo, a joint venture of Universal and Sony launched in December 2009, put official music videos on YouTube with premium ads. In 2010 its channels for Bieber, Gaga, Eminem and Rihanna took over...
Russia's Facebook, with a music library
VKontakte (VK) was the dominant social network across Russia and the former Soviet states in 2010. Its interface closely resembled early Facebook, but it let users upload and stream music and video...
Type a band, get a radio station
Pandora's Music Genome Project turned any song or artist into a personalised radio station with thumbs-up and thumbs-down buttons. Free listening was capped at 40 hours a month in 2010, the service...
The fading giant with glitter graphics and a Top 8
By 2010 MySpace had lost its crown to Facebook and was shedding users and staff under News Corp, which had bought it in 2005. In October it relaunched as a "social entertainment" site with a new...
Ripping CDs, LimeWire folders, mislabelled tracks and the 4 GB iPod
In 2010 music was files: ripped from CDs, downloaded from LimeWire or torrents, bought from iTunes, traded on USB sticks, and organised (badly) in iTunes or Winamp. A library of 5,000 tracks with...
The MP3 blog aggregator
Hype Machine tracked hundreds of MP3 blogs and let you stream whatever they had just posted, with a Popular chart that could break a band. In 2010 it was the front page of the music-blog era,...
Two billion views a day, 360p by default
YouTube celebrated its fifth birthday in May 2010 by announcing more than two billion views a day. Users uploaded 24 hours of video every minute in March and 35 hours a minute by November. The player...
Communities, moods and friends-only posts
LiveJournal was the blogging community that fandoms, writers and teenagers had used since 1999. Owned by Russian company SUP since 2007, it was in slow decline in the English-speaking world by 2010...
The European streaming service Americans could not get
In 2010 Spotify was available in Sweden, Norway, Finland, the UK, France, Spain and the Netherlands, often by invitation, with a free ad-supported tier and a premium plan. Americans read about it...
Name your price
Bandcamp gave independent artists a simple page to stream and sell their music, including "name your price" downloads in any format from MP3 to FLAC. By 2010 it was quietly becoming the fairest...
Skype's founders try music streaming in America
Rdio, from Skype founders Janus Friis and Niklas Zennström, launched in the US and Canada in August 2010 as a subscription streaming service with a social feed of what friends were playing. It beat...
Everything, by everyone: the Flash portal
Newgrounds was the original home of Flash games and animations, where amateur creators uploaded movies and games for the community to rate. In 2010 its Flash Portal still launched careers, and its...
An iPhone 4 without the phone, and the teenager's first iOS device
The September 2010 iPod touch borrowed the iPhone 4's Retina display, A4 chip and FaceTime camera, starting at $229. For millions of teenagers it was the first App Store device, used over Wi-Fi for...
A tiny touchscreen square that people wore as a watch
The 2010 iPod nano dropped the click wheel and video camera for a 1.5-inch multitouch square with a clip, the size of a postage stamp. Watch-strap accessories turned it into an unofficial smartwatch...
One take, one warehouse, one enormous machine
OK Go, already famous for their treadmill video, released a single-take video in March 2010 in which a warehouse-sized Rube Goldberg machine plays out over four minutes. It was a YouTube sensation...
Random strangers, webcam to webcam
Chatroulette paired you with a random stranger over webcam and let either of you hit Next. Built by 17-year-old Andrey Ternovskiy in late 2009, it exploded in February and March 2010, inspired piano...
The P2P client a court shut down in October 2010
LimeWire was the file-sharing program of a generation: a green-and-grey Gnutella client full of misnamed MP3s, fake files and viruses. On 26 October 2010 a federal court injunction forced it to stop...
Linux for people, with a new purple theme
Ubuntu 10.04, released in April 2010, was the Linux distribution most likely to be found on a netbook or a curious student's dual-boot laptop. It introduced a purple-and-orange theme, moved window...
The $2.99 ringtone business in its last big years
Ringtones were still a multi-billion-dollar business in 2010, sold by carriers and services like Myxer and Jamster, and Myxer was one of Google's fastest-rising searches of the year. iPhone owners...
The Wii party game that outsold the critics' favourites
Just Dance 2, released in October 2010, was one of the best-selling games of the year despite lukewarm reviews, proving the Wii's audience wanted to dance in the living room. Alongside Rock Band 3...
Draw a line, watch the sledder ride it
Line Rider, the 2006 Flash toy where you draw slopes for a tiny sledder, was still a school-computer staple in 2010, and elaborate Line Rider tracks synchronised to music were a YouTube genre of...
The UK and Ireland's teen network, sold for a pittance
Bebo had been the biggest social network among teenagers in the UK and Ireland, and AOL bought it for $850 million in 2008. In June 2010 AOL sold it to Criterion Capital Partners for a reported...
China's biggest social network, built on QQ
Tencent's Qzone, attached to the QQ messenger, was by most measures the largest social network in China in 2010, with hundreds of millions of active users decorating their spaces and playing social...
Where filmmakers uploaded in HD
Vimeo was the arty alternative to YouTube in 2010: cleaner pages, HD playback, no ads in the player, and a community of designers, animators and indie filmmakers. Its first Vimeo Awards took place in...
Scrobble everything you play
Last.fm recorded ("scrobbled") every track you played in iTunes, Winamp or your iPod and turned it into charts, recommendations and neighbours with similar taste. In 2010 it was owned by CBS and was...
Any song, on demand, free, and legally doomed
Grooveshark let anyone stream almost any song on demand, free, from a slick Flash interface, because users uploaded the tracks themselves. It was hugely popular in 2010 and already being sued by the...
The torrent tracker that would not die
The Pirate Bay was the world's best-known BitTorrent index in 2010, a year after its founders were convicted in Sweden. Its pirate-ship logo, comment threads and "legal threats" page made it a symbol...
Waveforms and timed comments
SoundCloud, founded in Berlin in 2007, was becoming the place for producers and DJs to share tracks in 2010. Its orange waveform player, with comments pinned to moments in a song, was unlike anything...
Blogspot blogs with orange Bs
Blogger, Google-owned since 2003, hosted millions of free blogspot.com blogs in 2010, from personal diaries to recipe blogs to the MP3 blogs of the music-download era. A template designer launched in...
Sneakernet in your pocket
In 2010 a 4 or 8 GB USB stick was how files moved between school, home and the print shop, before cloud sync was universal. Drives came free on lanyards at conferences, got lost constantly, and...
The most-viewed video on YouTube, and the most disliked
Released in February 2010, the video for Baby became the most-viewed video on YouTube in July 2010, overtaking Lady Gaga's Bad Romance, and eventually the most-disliked as well. Bieber, discovered on...
The video that ruled YouTube in early 2010
Bad Romance, released in late 2009, dominated 2010: it was the most-viewed video on YouTube until Baby overtook it in July, won Grammys in 2011, and its "Rah rah, ah-ah-ah" hook was everywhere. Lady...
A nine-minute prison-break short film with product placement
The Telephone video, released in March 2010, was a nine-minute prison-and-diner short film co-starring Beyoncé, crammed with product placements for Virgin Mobile, Diet Coke and the dating site...
The most-followed person on Twitter, the meat dress, Bad Romance
Lady Gaga was the biggest pop star of 2010: Bad Romance and Telephone ruled YouTube, she became the first person to reach 10 million Facebook fans and overtook Britney Spears as the most-followed...
Apple announced the ten-billionth song download from the iTunes Store, cementing it as the world's largest music retailer in the last years before streaming.
Verified Supported Editorial Labels show how well each record is documented; open any result for its sources.
Ten billion songs sold, and the Beatles arrive
The iTunes Store was the centre of legal digital music in 2010: it passed ten billion songs sold in February, iTunes 10 arrived in September with the ill-fated Ping social network, and in November...
Apple's music event introduced Ping, a social network inside iTunes that flopped, a touchscreen iPod nano, an iPod touch with cameras, and a tiny second-generation Apple TV.
MySpace unveiled a new logo and a redesign focused on music, film and TV, conceding the social-networking fight to Facebook.
