2010 Internet - Time Machine Browser - theinternetfrom2010.com
2010 Search+

Section 4

2010 Search

Ten blue links, green URLs, and results as you type. Reconstructed from the exhibit's records, never faked from history.

22 reconstructed results for web development in the 2010 exhibit.

  1. Ask.com - The former Ask Jeeves gives up on search

    theinternetfrom2010.com/2010/entry/ask-com

    Ask.com, once Ask Jeeves with its butler mascot, still had a few percent of US searches in 2010, largely through toolbars bundled with downloads. In November 2010 it...

    WebsiteSupportedReconstructed result

  2. Amazon - Books, Kindle, and a store that sold everything

    theinternetfrom2010.com/2010/entry/amazon

    Amazon in 2010 was the everything store with a cluttered tan-and-orange homepage, two-day shipping for $79-a-year Prime members, and a Kindle business so successful that...

    WebsiteSupportedReconstructed result

  3. Windows Live Hotmail - The world's biggest webmail, redesigned

    theinternetfrom2010.com/2010/entry/hotmail

    Hotmail, by then branded Windows Live Hotmail, had hundreds of millions of accounts in 2010, many of them the first email address people ever created. A mid-2010 update...

    WebsiteSupportedReconstructed result

  4. StumbleUpon - Press the button, see a random great page

    theinternetfrom2010.com/2010/entry/stumbleupon

    StumbleUpon's toolbar button sent you to a random web page matched to your interests, and its thumbs-up votes could send millions of visitors to an obscure site. Newly...

    WebsiteSupportedReconstructed result

  5. CollegeHumor - Sketch comedy before YouTube channels

    theinternetfrom2010.com/2010/entry/collegehumor

    CollegeHumor produced original comedy videos, such as Jake and Amir and Hardly Working, and hosted user-submitted pictures and articles. In 2010 it was one of the few...

    WebsiteSupportedReconstructed result

  6. Facebook - The social network at 500 million users

    theinternetfrom2010.com/2010/entry/facebook

    In 2010 Facebook was six years old, had just overtaken Google as the most-visited site in the United States on some weekly measures, and passed 500 million users in...

    WebsiteVerifiedReconstructed result

  7. Digg - Social news, and the redesign that broke it

    theinternetfrom2010.com/2010/entry/digg

    Digg let users "digg" stories onto a front page that could crash a small website with traffic. In August 2010, Digg version 4 removed favourite features, let publishers...

    WebsiteSupportedReconstructed result

  8. Instagram - Square photos, filters, iPhone only

    theinternetfrom2010.com/2010/entry/instagram

    Instagram launched on 6 October 2010 as an iPhone-only app for square photos with retro filters and reached a million users by December. Its filters, such as X-Pro II,...

    WebsiteVerifiedReconstructed result

  9. Google - Ten blue links, and results that appeared as you typed

    theinternetfrom2010.com/2010/entry/google

    Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in China, added a...

    WebsiteVerifiedReconstructed result

  10. Qzone - China's biggest social network, built on QQ

    theinternetfrom2010.com/2010/entry/qzone

    Tencent's Qzone, attached to the QQ messenger, was by most measures the largest social network in China in 2010, with hundreds of millions of active users decorating...

    WebsiteSupportedReconstructed result

  11. Hulu - Free TV on the web, with ads, US only

    theinternetfrom2010.com/2010/entry/hulu

    Hulu streamed current episodes of network TV shows for free with commercials, a revelation in 2010 when most television was still cable or DVD. Hulu Plus, a...

    WebsiteSupportedReconstructed result

  12. Netflix - Red envelopes, and a streaming-only plan

    theinternetfrom2010.com/2010/entry/netflix

    In 2010 Netflix was still mostly a DVD-by-mail company, but streaming was taking over: Watch Instantly worked on the Wii, PS3, Xbox 360, Roku and, from August, the...

    WebsiteVerifiedReconstructed result

  13. SoundCloud - Waveforms and timed comments

    theinternetfrom2010.com/2010/entry/soundcloud

    SoundCloud, founded in Berlin in 2007, was becoming the place for producers and DJs to share tracks in 2010. Its orange waveform player, with comments pinned to moments...

    WebsiteSupportedReconstructed result

  14. Rdio - Skype's founders try music streaming in America

    theinternetfrom2010.com/2010/entry/rdio

    Rdio, from Skype founders Janus Friis and Niklas Zennström, launched in the US and Canada in August 2010 as a subscription streaming service with a social feed of what...

    WebsiteSupportedReconstructed result

  15. Bing - Microsoft's one-year-old "decision engine"

    theinternetfrom2010.com/2010/entry/bing

    Bing had launched in June 2009 with a photographic homepage and a marketing budget that called it a "decision engine" rather than a search engine. In 2010 it took over...

    WebsiteSupportedReconstructed result

  16. Yahoo! - The portal: mail, news, Answers and Flickr

    theinternetfrom2010.com/2010/entry/yahoo

    Yahoo! was still one of the most-visited sites on Earth in 2010, thanks to Yahoo Mail, the news-heavy portal homepage, Yahoo Answers, Flickr and Yahoo Finance. Under CEO...

    WebsiteSupportedReconstructed result

  17. Baidu - China's search engine, after Google walked away

    theinternetfrom2010.com/2010/entry/baidu

    Baidu was already the dominant search engine in China when Google stopped censoring google.cn in March 2010 and redirected users to Hong Kong. Baidu's share of Chinese...

    WebsiteSupportedReconstructed result

  18. Photobucket - Where MySpace and forum images lived

    theinternetfrom2010.com/2010/entry/photobucket

    Photobucket hosted the images that people hot-linked into MySpace profiles, forum signatures and eBay listings. In 2010 it was one of the most-visited image hosts in the...

    WebsiteSupportedReconstructed result

  19. Groupon - One deal a day, and a $6 billion offer refused

    theinternetfrom2010.com/2010/entry/groupon

    Groupon emailed one local deal a day, half-price yoga classes or restaurant vouchers, that only activated if enough people bought in. It was called the fastest-growing...

    WebsiteSupportedReconstructed result

  20. Cracked.com - 6 Reasons the Listicle Ruled 2010

    theinternetfrom2010.com/2010/entry/cracked

    Cracked.com, the former humour magazine, was at its peak in 2010 with numbered list articles about history, science and pop culture that were funnier and better...

    WebsiteSupportedReconstructed result

  21. RuneScape - The browser MMO played in the school library

    theinternetfrom2010.com/2010/entry/runescape

    RuneScape ran in a browser with Java, needed no download, and had millions of players in 2010. Its low-polygon world, skill grinding, Wilderness PvP and player-run...

    WebsiteSupportedReconstructed result

  22. Club Penguin - Disney's virtual world for kids

    theinternetfrom2010.com/2010/entry/club-penguin

    Club Penguin was the safe, moderated virtual world where children waddled around as penguins, played mini-games and decorated igloos. Disney had bought it in 2007, and...

    WebsiteSupportedReconstructed result

The search engines of 2010

  • Verified

    Google

    Ten blue links, and results that appeared as you typed

    Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in...

    searchgooglegoogle instant

  • Supported

    Ask.com

    The former Ask Jeeves gives up on search

    Ask.com, once Ask Jeeves with its butler mascot, still had a few percent of US searches in 2010, largely through toolbars bundled with downloads. In...

    searchask.comask jeeves

  • Supported

    Baidu

    China's search engine, after Google walked away

    Baidu was already the dominant search engine in China when Google stopped censoring google.cn in March 2010 and redirected users to Hong Kong....

    searchbaiduchina

  • Supported

    Bing

    Microsoft's one-year-old "decision engine"

    Bing had launched in June 2009 with a photographic homepage and a marketing budget that called it a "decision engine" rather than a search engine. In...

    searchbingmicrosoft

  • Supported

    Wolfram|Alpha

    A computational knowledge engine

    Launched in May 2009, Wolfram|Alpha answered questions by computing rather than searching: type a maths problem, a date, or two cities and it...

    searchwolfram alphamaths

  • Supported

    Yahoo!

    The portal: mail, news, Answers and Flickr

    Yahoo! was still one of the most-visited sites on Earth in 2010, thanks to Yahoo Mail, the news-heavy portal homepage, Yahoo Answers, Flickr and...

    portalyahooemail

Why these are not real Google results

Historical search result pages cannot be reproduced faithfully: they depended on the day, the location, the logged-in account and an index that no longer exists. Instead of pretending, this page searches the exhibit's own records and presents them in the visual language of a 2010 results page. Each result links to an entry with its sources and confidence label.

Done
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