Ten blue links, and results that appeared as you typed
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in...
searchgooglegoogle instant

Section 4
Ten blue links, green URLs, and results as you type. Reconstructed from the exhibit's records, never faked from history.
22 reconstructed results for web development in the 2010 exhibit.
theinternetfrom2010.com/2010/entry/ask-com
Ask.com, once Ask Jeeves with its butler mascot, still had a few percent of US searches in 2010, largely through toolbars bundled with downloads. In November 2010 it...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/amazon
Amazon in 2010 was the everything store with a cluttered tan-and-orange homepage, two-day shipping for $79-a-year Prime members, and a Kindle business so successful that...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/hotmail
Hotmail, by then branded Windows Live Hotmail, had hundreds of millions of accounts in 2010, many of them the first email address people ever created. A mid-2010 update...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/stumbleupon
StumbleUpon's toolbar button sent you to a random web page matched to your interests, and its thumbs-up votes could send millions of visitors to an obscure site. Newly...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/collegehumor
CollegeHumor produced original comedy videos, such as Jake and Amir and Hardly Working, and hosted user-submitted pictures and articles. In 2010 it was one of the few...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/facebook
In 2010 Facebook was six years old, had just overtaken Google as the most-visited site in the United States on some weekly measures, and passed 500 million users in...
WebsiteVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/digg
Digg let users "digg" stories onto a front page that could crash a small website with traffic. In August 2010, Digg version 4 removed favourite features, let publishers...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/instagram
Instagram launched on 6 October 2010 as an iPhone-only app for square photos with retro filters and reached a million users by December. Its filters, such as X-Pro II,...
WebsiteVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/google
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in China, added a...
WebsiteVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/qzone
Tencent's Qzone, attached to the QQ messenger, was by most measures the largest social network in China in 2010, with hundreds of millions of active users decorating...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/hulu
Hulu streamed current episodes of network TV shows for free with commercials, a revelation in 2010 when most television was still cable or DVD. Hulu Plus, a...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/netflix
In 2010 Netflix was still mostly a DVD-by-mail company, but streaming was taking over: Watch Instantly worked on the Wii, PS3, Xbox 360, Roku and, from August, the...
WebsiteVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/soundcloud
SoundCloud, founded in Berlin in 2007, was becoming the place for producers and DJs to share tracks in 2010. Its orange waveform player, with comments pinned to moments...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/rdio
Rdio, from Skype founders Janus Friis and Niklas Zennström, launched in the US and Canada in August 2010 as a subscription streaming service with a social feed of what...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/bing
Bing had launched in June 2009 with a photographic homepage and a marketing budget that called it a "decision engine" rather than a search engine. In 2010 it took over...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/yahoo
Yahoo! was still one of the most-visited sites on Earth in 2010, thanks to Yahoo Mail, the news-heavy portal homepage, Yahoo Answers, Flickr and Yahoo Finance. Under CEO...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/baidu
Baidu was already the dominant search engine in China when Google stopped censoring google.cn in March 2010 and redirected users to Hong Kong. Baidu's share of Chinese...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/photobucket
Photobucket hosted the images that people hot-linked into MySpace profiles, forum signatures and eBay listings. In 2010 it was one of the most-visited image hosts in the...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/groupon
Groupon emailed one local deal a day, half-price yoga classes or restaurant vouchers, that only activated if enough people bought in. It was called the fastest-growing...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/cracked
Cracked.com, the former humour magazine, was at its peak in 2010 with numbered list articles about history, science and pop culture that were funnier and better...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/runescape
RuneScape ran in a browser with Java, needed no download, and had millions of players in 2010. Its low-polygon world, skill grinding, Wilderness PvP and player-run...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/club-penguin
Club Penguin was the safe, moderated virtual world where children waddled around as penguins, played mini-games and decorated igloos. Disney had bought it in 2007, and...
WebsiteSupportedReconstructed result
Ten blue links, and results that appeared as you typed
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in...
searchgooglegoogle instant
The former Ask Jeeves gives up on search
Ask.com, once Ask Jeeves with its butler mascot, still had a few percent of US searches in 2010, largely through toolbars bundled with downloads. In...
searchask.comask jeeves
China's search engine, after Google walked away
Baidu was already the dominant search engine in China when Google stopped censoring google.cn in March 2010 and redirected users to Hong Kong....
searchbaiduchina
Microsoft's one-year-old "decision engine"
Bing had launched in June 2009 with a photographic homepage and a marketing budget that called it a "decision engine" rather than a search engine. In...
searchbingmicrosoft
A computational knowledge engine
Launched in May 2009, Wolfram|Alpha answered questions by computing rather than searching: type a maths problem, a date, or two cities and it...
searchwolfram alphamaths
The portal: mail, news, Answers and Flickr
Yahoo! was still one of the most-visited sites on Earth in 2010, thanks to Yahoo Mail, the news-heavy portal homepage, Yahoo Answers, Flickr and...
portalyahooemail
Historical search result pages cannot be reproduced faithfully: they depended on the day, the location, the logged-in account and an index that no longer exists. Instead of pretending, this page searches the exhibit's own records and presents them in the visual language of a 2010 results page. Each result links to an entry with its sources and confidence label.