Ten blue links, and results that appeared as you typed
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in...
searchgooglegoogle instant

Section 4
Ten blue links, green URLs, and results as you type. Reconstructed from the exhibit's records, never faked from history.
33 reconstructed results for like a boss in the 2010 exhibit.
Timeline results for like a boss
theinternetfrom2010.com/2010/entry/like-a-boss
"Like a Boss", from The Lonely Island's 2009 SNL Digital Short with Seth Rogen, became a 2010 catchphrase and image macro: any mundane act, captioned "like a boss". It...
CultureSupportedReconstructed result
theinternetfrom2010.com/2010/entry/slang-like
like (verb): To click the thumbs-up on a post; from April 2010 also on any website with the Like button. Example: "37 people like this"
SlangVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/facebook
In 2010 Facebook was six years old, had just overtaken Google as the most-visited site in the United States on some weekly measures, and passed 500 million users in...
WebsiteVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/instagram
Instagram launched on 6 October 2010 as an iPhone-only app for square photos with retro filters and reached a million users by December. Its filters, such as X-Pro II,...
WebsiteVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/addicting-games
Addicting Games, owned by Nickelodeon's parent Viacom, was one of the most-visited casual game sites in 2010, with categories like Shooting, Puzzle and Sports and a...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/twitter
Twitter turned four in 2010 and became the internet's newswire. Users sent about 50 million tweets a day in February and roughly 90 million a day by September, the...
WebsiteVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/reddit
In 2010 Reddit was a spartan, text-heavy site owned by Condé Nast, far smaller than Digg at the start of the year. Digg's disastrous August redesign sent a wave of users...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/tik-tok-kesha
"Wake up in the morning feeling like P. Diddy" opened the biggest song of 2010. Tik Tok topped the Billboard Hot 100 for nine weeks and finished as Billboard's year-end...
MediaVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/youtube
YouTube celebrated its fifth birthday in May 2010 by announcing more than two billion views a day. Users uploaded 24 hours of video every minute in March and 35 hours a...
WebsiteVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/windows-7
Windows 7 shipped in October 2009 and by the end of 2010 ran roughly a quarter of the world's desktop web traffic, while Windows XP still ran about half. Its Aero glass...
TechnologySupportedReconstructed result
theinternetfrom2010.com/2010/entry/old-spice-man-your-man-could-smell-like
Wieden+Kennedy's Old Spice advert, starring Isaiah Mustafa in a single unbroken shot, was posted to YouTube in February 2010 and became the year's most-shared...
MediaVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/ubuntu-10-04
Ubuntu 10.04, released in April 2010, was the Linux distribution most likely to be found on a netbook or a curious student's dual-boot laptop. It introduced a...
TechnologyVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/browser-toolbars
Toolbars were the plague of the 2010 browser: bundled with Java updates, antivirus software and free downloads, they stacked below the address bar until the page was a...
TechnologyEditorialReconstructed result
theinternetfrom2010.com/2010/entry/linkedin
LinkedIn in 2010 was the online résumé: profiles, connection requests from people you met once, and recruiters' InMail. It reported passing 90 million members around the...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/foursquare
Foursquare made 2010 the year of the check-in. Users broadcast their location to friends, collected badges, and fought to become the "mayor" of their coffee shop. The...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/bebo
Bebo had been the biggest social network among teenagers in the UK and Ireland, and AOL bought it for $850 million in 2008. In June 2010 AOL sold it to Criterion Capital...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/ringtones-2010
Ringtones were still a multi-billion-dollar business in 2010, sold by carriers and services like Myxer and Jamster, and Myxer was one of Google's fastest-rising searches...
TechnologySupportedReconstructed result
theinternetfrom2010.com/2010/entry/blogosphere-2010
In 2010 blogs were still the intellectual centre of the web: personal blogs on Blogger and WordPress, mommy blogs, MP3 blogs, political blogs, and professional blog...
CultureEditorialReconstructed result
theinternetfrom2010.com/2010/entry/omegle
Omegle launched in 2009 as an anonymous text chat with strangers and added video chat in March 2010 as Chatroulette's popularity surged. Its tagline, "Talk to...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/qzone
Tencent's Qzone, attached to the QQ messenger, was by most measures the largest social network in China in 2010, with hundreds of millions of active users decorating...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/sina-weibo
Launched in August 2009 after Twitter was blocked in China, Sina Weibo grew rapidly through 2010, mixing 140-character posts (which fit far more meaning in Chinese) with...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/vkontakte
VKontakte (VK) was the dominant social network across Russia and the former Soviet states in 2010. Its interface closely resembled early Facebook, but it let users...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/lets-play
Let's Plays, playing a game while narrating it, began as screenshot threads on Something Awful and became a YouTube video genre by 2010, with Minecraft and horror games...
CultureSupportedReconstructed result
theinternetfrom2010.com/2010/entry/hulu
Hulu streamed current episodes of network TV shows for free with commercials, a revelation in 2010 when most television was still cable or DVD. Hulu Plus, a...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/amazon
Amazon in 2010 was the everything store with a cluttered tan-and-orange homepage, two-day shipping for $79-a-year Prime members, and a Kindle business so successful that...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/craigslist
Craigslist looked exactly like it had in the 1990s: a list of blue links on a white page, city by city, with apartments, jobs, used furniture and missed connections. In...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/groupon
Groupon emailed one local deal a day, half-price yoga classes or restaurant vouchers, that only activated if enough people bought in. It was called the fastest-growing...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/google-docs
Google Docs let students write group projects in the same document at the same time, which felt like magic in 2010. In January it began storing any file type, and in...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/nokia-5230
Nokia was still the world's biggest phone maker in 2010, and phones like the 5230, a low-cost touchscreen Symbian handset, were why. It sold enormously across Europe,...
ProductSupportedReconstructed result
theinternetfrom2010.com/2010/entry/windows-phone-7-devices
Microsoft launched Windows Phone 7 in Europe on 21 October 2010 and in the US on 8 November, with phones such as the Samsung Focus, HTC HD7 and LG Quantum. The Metro...
ProductSupportedReconstructed result
Ten blue links, and results that appeared as you typed
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in...
searchgooglegoogle instant
The former Ask Jeeves gives up on search
Ask.com, once Ask Jeeves with its butler mascot, still had a few percent of US searches in 2010, largely through toolbars bundled with downloads. In...
searchask.comask jeeves
China's search engine, after Google walked away
Baidu was already the dominant search engine in China when Google stopped censoring google.cn in March 2010 and redirected users to Hong Kong....
searchbaiduchina
Microsoft's one-year-old "decision engine"
Bing had launched in June 2009 with a photographic homepage and a marketing budget that called it a "decision engine" rather than a search engine. In...
searchbingmicrosoft
A computational knowledge engine
Launched in May 2009, Wolfram|Alpha answered questions by computing rather than searching: type a maths problem, a date, or two cities and it...
searchwolfram alphamaths
The portal: mail, news, Answers and Flickr
Yahoo! was still one of the most-visited sites on Earth in 2010, thanks to Yahoo Mail, the news-heavy portal homepage, Yahoo Answers, Flickr and...
portalyahooemail
Historical search result pages cannot be reproduced faithfully: they depended on the day, the location, the logged-in account and an index that no longer exists. Instead of pretending, this page searches the exhibit's own records and presents them in the visual language of a 2010 results page. Each result links to an entry with its sources and confidence label.