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Ray William Johnson, Smosh, nigahiga, Fred, Shane Dawson
In 2010 the most-subscribed YouTube channels belonged to comedians who edited themselves in their bedrooms: Ray William Johnson's =3 viral-video reviews, Smosh's sketches, Ryan Higa's nigahiga, Fred...
The most-viewed video on YouTube, and the most disliked
Released in February 2010, the video for Baby became the most-viewed video on YouTube in July 2010, overtaking Lady Gaga's Bad Romance, and eventually the most-disliked as well. Bieber, discovered on...
Official music videos come to YouTube
Vevo, a joint venture of Universal and Sony launched in December 2009, put official music videos on YouTube with premium ads. In 2010 its channels for Bieber, Gaga, Eminem and Rihanna took over...
"Hey Apple!": the web series that became a TV show
Dane Boedigheimer's Annoying Orange, a talking orange with a human mouth and eyes, was one of the biggest channels on YouTube in 2010, with episodes routinely passing tens of millions of views. Its...
The video that ruled YouTube in early 2010
Bad Romance, released in late 2009, dominated 2010: it was the most-viewed video on YouTube until Baby overtook it in July, won Grammys in 2011, and its "Rah rah, ah-ah-ah" hook was everywhere. Lady...
"Hide yo kids, hide yo wife": the most-watched video of 2010
Antoine Dodson's furious, funny interview on a Huntsville, Alabama news broadcast in July 2010 was Auto-Tuned into a song by the Gregory Brothers days later. YouTube named Bed Intruder Song the...
"I'm on a horse."
Wieden+Kennedy's Old Spice advert, starring Isaiah Mustafa in a single unbroken shot, was posted to YouTube in February 2010 and became the year's most-shared commercial. In July the campaign...
One take, one warehouse, one enormous machine
OK Go, already famous for their treadmill video, released a single-take video in March 2010 in which a warehouse-sized Rube Goldberg machine plays out over four minutes. It was a YouTube sensation...
"What does it mean?"
Paul Vasquez filmed a double rainbow over Yosemite in January 2010 and wept with joy on camera. The clip sat unnoticed until Jimmy Kimmel tweeted it in July, after which it became one of the year's...
Billboard's number-one song of 2010
"Wake up in the morning feeling like P. Diddy" opened the biggest song of 2010. Tik Tok topped the Billboard Hot 100 for nine weeks and finished as Billboard's year-end number one single, the sound...
A nine-minute prison-break short film with product placement
The Telephone video, released in March 2010, was a nine-minute prison-and-diner short film co-starring Beyoncé, crammed with product placements for Virgin Mobile, Diet Coke and the dating site...
Billboard's year-end Hot 100 top five
Billboard's year-end Hot 100 for 2010 was led by Kesha's Tik Tok, followed by Lady Antebellum's Need You Now, Train's Hey, Soul Sister, Katy Perry's California Gurls and Usher's OMG. Eminem and...
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