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like (verb)
like (verb): To click the thumbs-up on a post; from April 2010 also on any website with the Like button. Example: "37 people like this"
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like (verb): To click the thumbs-up on a post; from April 2010 also on any website with the Like button. Example: "37 people like this"
From a Lonely Island song to a caption for everything
"Like a Boss", from The Lonely Island's 2009 SNL Digital Short with Seth Rogen, became a 2010 catchphrase and image macro: any mundane act, captioned "like a boss". It lived alongside "epic" and...
Press the button, see a random great page
StumbleUpon's toolbar button sent you to a random web page matched to your interests, and its thumbs-up votes could send millions of visitors to an obscure site. Newly independent from eBay again, it...
An original one-button runner in the style of 2010 Flash games
Pixel Dash is this exhibit's own, original browser game, written for the time machine to show what playing a Flash game felt like in 2010: a fake preloader, a sponsor splash, a one-button runner and...
Square photos, filters, iPhone only
Instagram launched on 6 October 2010 as an iPhone-only app for square photos with retro filters and reached a million users by December. Its filters, such as X-Pro II, Lomo-fi and Earlybird, made...
Press the red button, flip out the USB plug
The Flip Video, owned by Cisco since 2009, was the pocket camcorder of 2010: a big red record button, a flip-out USB connector and one-click YouTube uploads. Millions were sold before smartphone...
One button, endless rooftops
Canabalt, made by Adam Saltsman in 2009 for a Flash game jam, invented the one-button endless runner: a man in a suit sprinting across rooftops as a city collapses. In 2010 it was on every...
The droning horn of the 2010 World Cup, and the internet's loudest joke
The vuvuzela, the plastic horn that droned through every 2010 World Cup broadcast from South Africa, became a meme within days: browser extensions added a vuvuzela to any site, YouTube got a vuvuzela...
tweet / RT: A Twitter post, and RT for retweet: repeating someone's tweet, by hand ("RT @user") or, from late 2009, with the button. Example: "RT @kimmel: my favorite video of the year...
140 characters and the Fail Whale
Twitter turned four in 2010 and became the internet's newswire. Users sent about 50 million tweets a day in February and roughly 90 million a day by September, the Library of Congress agreed to...
Two billion views a day, 360p by default
YouTube celebrated its fifth birthday in May 2010 by announcing more than two billion views a day. Users uploaded 24 hours of video every minute in March and 35 hours a minute by November. The player...
Linux for people, with a new purple theme
Ubuntu 10.04, released in April 2010, was the Linux distribution most likely to be found on a netbook or a curious student's dual-boot laptop. It introduced a purple-and-orange theme, moved window...
Check in, become the mayor
Foursquare made 2010 the year of the check-in. Users broadcast their location to friends, collected badges, and fought to become the "mayor" of their coffee shop. The app's success pushed Facebook to...
Talk to strangers
Omegle launched in 2009 as an anonymous text chat with strangers and added video chat in March 2010 as Chatroulette's popularity surged. Its tagline, "Talk to strangers!", captured a moment when...
Books, Kindle, and a store that sold everything
Amazon in 2010 was the everything store with a cluttered tan-and-orange homepage, two-day shipping for $79-a-year Prime members, and a Kindle business so successful that the company said Kindle books...
One deal a day, and a $6 billion offer refused
Groupon emailed one local deal a day, half-price yoga classes or restaurant vouchers, that only activated if enough people bought in. It was called the fastest-growing company in web history in 2010,...
Samsung Focus, HTC HD7 and the Metro tiles
Microsoft launched Windows Phone 7 in Europe on 21 October 2010 and in the US on 8 November, with phones such as the Samsung Focus, HTC HD7 and LG Quantum. The Metro interface of flat live tiles...
Nickelodeon's Flash arcade
Addicting Games, owned by Nickelodeon's parent Viacom, was one of the most-visited casual game sites in 2010, with categories like Shooting, Puzzle and Sports and a front page of ad-supported Flash...
Social news, and the redesign that broke it
Digg let users "digg" stories onto a front page that could crash a small website with traffic. In August 2010, Digg version 4 removed favourite features, let publishers auto-submit content, and...
Random strangers, webcam to webcam
Chatroulette paired you with a random stranger over webcam and let either of you hit Next. Built by 17-year-old Andrey Ternovskiy in late 2009, it exploded in February and March 2010, inspired piano...
Ten blue links, and results that appeared as you typed
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in China, added a left-hand panel of search tools in...
The default browser of Windows 7 and roughly a third of the web
Internet Explorer 8, bundled with Windows 7, was the single most-used browser version of 2010. It had tabs, a separate search box beside the address bar, Accelerators, InPrivate browsing and a...
Nine years old and still the most-used OS on Earth
Windows XP, released in 2001, was still the most common desktop operating system in 2010, running about half of the world's desktop web traffic. Its green Start button and rolling-hills wallpaper...
Ask me anything, anonymously
Formspring launched in late 2009 and spread through high schools in 2010: a page where anyone could ask you questions, often anonymously, and you answered in public. It grew to millions of users...
Type a band, get a radio station
Pandora's Music Genome Project turned any song or artist into a personalised radio station with thumbs-up and thumbs-down buttons. Free listening was capped at 40 hours a month in 2010, the service...
The MP3 blog aggregator
Hype Machine tracked hundreds of MP3 blogs and let you stream whatever they had just posted, with a Popular chart that could break a band. In 2010 it was the front page of the music-blog era,...
Waveforms and timed comments
SoundCloud, founded in Berlin in 2007, was becoming the place for producers and DJs to share tracks in 2010. Its orange waveform player, with comments pinned to moments in a song, was unlike anything...
Free calls over the internet, video included
Skype was how families called abroad and how long-distance couples saw each other in 2010. It reported more than 500 million registered users, offered free Skype-to-Skype voice and video calls, and...
Every blog you followed, in one inbox
Google Reader was the RSS reader of choice for anyone who followed many blogs, with keyboard shortcuts, folders, and a Share button that made it a small social network of its own. In 2010 it was at...
LOLcats as a media company
I Can Has Cheezburger turned LOLcats into a business, and by 2010 the Cheezburger Network ran dozens of sites, including FAIL Blog and Memebase, publishing user-submitted image macros to millions of...
Anonymous drunk texts, sorted by area code
Texts From Last Night posted anonymous text messages submitted by readers, tagged only with an area code, and became a 2009-2010 phenomenon with a book deal and a TV option. Alongside FMyLife, it was...
The Nexus One with Sense, and Europe's Android favourite
The HTC Desire was essentially a Nexus One with HTC's Sense interface, an optical trackpad and physical buttons. Released in Europe in spring 2010, it became one of the best-selling Android phones of...
Small share, big ideas: Turbo, Speed Dial and tab stacking
Opera had only around 2 percent of desktop browser usage in 2010 but kept inventing features others copied: Speed Dial, mouse gestures, Opera Turbo compression, and, in Opera 11 in December, tab...
Billboard's number-one song of 2010
"Wake up in the morning feeling like P. Diddy" opened the biggest song of 2010. Tik Tok topped the Billboard Hot 100 for nine weeks and finished as Billboard's year-end number one single, the sound...
The Windows people actually liked, one year old
Windows 7 shipped in October 2009 and by the end of 2010 ran roughly a quarter of the world's desktop web traffic, while Windows XP still ran about half. Its Aero glass window borders, the new...
"I'm on a horse."
Wieden+Kennedy's Old Spice advert, starring Isaiah Mustafa in a single unbroken shot, was posted to YouTube in February 2010 and became the year's most-shared commercial. In July the campaign...
Yahoo, Google, Ask, AVG, MyWebSearch... stacked five deep
Toolbars were the plague of the 2010 browser: bundled with Java updates, antivirus software and free downloads, they stacked below the address bar until the page was a slit. The Ask Toolbar, Google...
At its f8 conference Facebook let any website add a Like button and share data through the Open Graph, spreading Facebook's blue thumb across the internet within weeks.
Verified Supported Editorial Labels show how well each record is documented; open any result for its sources.
The social network at 500 million users
In 2010 Facebook was six years old, had just overtaken Google as the most-visited site in the United States on some weekly measures, and passed 500 million users in July. Its blue-and-white pages...
Ten billion songs sold, and the Beatles arrive
The iTunes Store was the centre of legal digital music in 2010: it passed ten billion songs sold in February, iTunes 10 arrived in September with the ill-fated Ping social network, and in November...
The front page of the internet, before it was
In 2010 Reddit was a spartan, text-heavy site owned by Condé Nast, far smaller than Digg at the start of the year. Digg's disastrous August redesign sent a wave of users to Reddit, and subreddits...
The single-take Old Spice advert starring Isaiah Mustafa was posted to YouTube ahead of the Super Bowl and became the year's most-shared commercial, followed in July by a two-day...
Microsoft's IE9 beta brought hardware-accelerated graphics, HTML5 support and a minimal Chrome-like interface, but would not run on Windows XP.