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Websites, products, technology, people, media, games, memes, slang and timeline events, all with sources.
Disney's virtual world for kids
Club Penguin was the safe, moderated virtual world where children waddled around as penguins, played mini-games and decorated igloos. Disney had bought it in 2007, and in 2010 it was one of the...
Big in Latin America and Portugal
hi5 was one of the world's largest social networks in the mid-2000s, especially in Latin America, Portugal, Romania and Thailand. In 2010 it was pivoting toward social games and virtual gifts as...
Pixel rooms and furni
Habbo Hotel, the Finnish virtual hotel of isometric pixel rooms, was where teenagers hung out and traded "furni" in 2010. Its Shockwave client, guest rooms and games were a cultural touchstone across...
The Facebook game your aunt sent you requests for
FarmVille, launched by Zynga in June 2009, was the biggest game on Facebook in 2010 with tens of millions of daily players and more than 80 million monthly users at its peak. Its crops withered if...
Still the best-selling console, four years on
The Wii remained the best-selling home console in 2010 thanks to Wii Sports, Wii Fit, Just Dance 2 and Super Mario Galaxy 2. Its motion controls inspired both PlayStation Move and Kinect, and the...
Playfish's cute pets, bought by EA
Pet Society, from Playfish, let you dress up a pet, decorate its house and visit friends' pets, and was one of the largest Facebook games of 2010. Electronic Arts had bought Playfish for about $300...
Flash videos, viral clips and content wars
eBaum's World was a 2000s viral-media site that collected funny videos, Flash animations and images, often without credit, which made it notorious among creators. By 2010 it was still busy but...
12 million subscribers and Azeroth remade
World of Warcraft reached 12 million subscribers in October 2010, its all-time peak, and its third expansion, Cataclysm, sold 3.3 million copies in 24 hours when it launched on 7 December, a PC...
The droning horn of the 2010 World Cup, and the internet's loudest joke
The vuvuzela, the plastic horn that droned through every 2010 World Cup broadcast from South Africa, became a meme within days: browser extensions added a vuvuzela to any site, YouTube got a vuvuzela...
Rockstar's western, the game of the year for many
Red Dead Redemption, released on 18 May 2010, put Rockstar's open-world design in the dying American West. It won many game-of-the-year awards, its Undead Nightmare expansion in October became a cult...
The psychic octopus who picked every World Cup result correctly
Paul, an octopus at a German aquarium, chose the winner of all seven of Germany's 2010 World Cup matches and the final by picking a mussel from a box, and became a global internet celebrity with...
Twitter's over-capacity page, seen constantly during the World Cup
Yiying Lu's illustration of a whale lifted by birds appeared whenever Twitter was over capacity, which in 2010 was often: during the World Cup, the Lost finale and the iPhone 4 launch. The Fail Whale...
The first pop star made by YouTube and Twitter
Justin Bieber, discovered on YouTube in 2008, became the biggest teen star in the world in 2010. Beliebers organised on Twitter, where a Twitter engineer said Bieber accounted for a noticeable share...
Sixteen, discovered on YouTube, and the most-searched person of 2010
Justin Bieber released My World 2.0 in March 2010, became the youngest solo male act to top the Billboard 200 in 47 years, and had the most-viewed video on YouTube by July. He was Google's third...
Appearing in Twitter's trending topics list; by extension, popular right now.
trending: Appearing in Twitter's trending topics list; by extension, popular right now. Example: "#Inception is trending worldwide"
The browser MMO played in the school library
RuneScape ran in a browser with Java, needed no download, and had millions of players in 2010. Its low-polygon world, skill grinding, Wilderness PvP and player-run economy made it the MMO for anyone...
The keyboard phone of the business world and the school corridor
The Bold 9700 was the definitive 2010 BlackBerry: a compact QWERTY keyboard, an optical trackpad, the red blinking notification light, and BlackBerry Messenger. Alongside the cheaper Curve 8520, it...
140 characters and the Fail Whale
Twitter turned four in 2010 and became the internet's newswire. Users sent about 50 million tweets a day in February and roughly 90 million a day by September, the Library of Congress agreed to...
Three and a half million articles and a new default skin
Wikipedia was nine years old in 2010 and by far the largest reference work ever assembled, with the English edition approaching 3.5 million articles. In May the site switched its default look from...
The Windows people actually liked, one year old
Windows 7 shipped in October 2009 and by the end of 2010 ran roughly a quarter of the world's desktop web traffic, while Windows XP still ran about half. Its Aero glass window borders, the new...
The default browser of Windows 7 and roughly a third of the web
Internet Explorer 8, bundled with Windows 7, was the single most-used browser version of 2010. It had tabs, a separate search box beside the address bar, Accelerators, InPrivate browsing and a...
The alternative browser with a thousand extensions
Firefox 3.6, released on 21 January 2010, was the browser of choice for people who cared, with about 30 percent of worldwide usage. It added Personas skins, plugin-crash protection and faster...
The fast newcomer with tabs on top and one box for everything
Chrome went from about 5 percent of worldwide browser usage at the start of 2010 to roughly 15 percent by December. Version 4 added extensions in January, version 5 in May was the first stable...
A Java game sold from a one-man website, before it ruled the world
In 2010 Minecraft was an alpha you bought for about 10 euros from Markus "Notch" Persson's website and played in a Java window. Survival mode had arrived in 2009, Alpha began on 30 June 2010, and...
Nine years old and still the most-used OS on Earth
Windows XP, released in 2001, was still the most common desktop operating system in 2010, running about half of the world's desktop web traffic. Its green Start button and rolling-hills wallpaper...
The browser that made feature-phone internet bearable
Opera Mini compressed pages on Opera's servers before sending them to the phone, which made it the most-used mobile browser in the world in 2010, especially on feature phones in India, Indonesia,...
The blockbuster of 2010, and the BWONG that launched a thousand trailers
Christopher Nolan's Inception, released in July 2010, was the year's most discussed film online: forums argued about the spinning top, the trailer's booming brass note became the Inception BWONG...
The highest-grossing film of 2010
Toy Story 3, released in June 2010, was the top-grossing film of the year worldwide and the first animated film to pass $1 billion. With Avatar still in cinemas from December 2009 and Alice in...
Check in, become the mayor
Foursquare made 2010 the year of the check-in. Users broadcast their location to friends, collected badges, and fought to become the "mayor" of their coffee shop. The app's success pushed Facebook to...
Communities, moods and friends-only posts
LiveJournal was the blogging community that fandoms, writers and teenagers had used since 1999. Owned by Russian company SUP since 2007, it was in slow decline in the English-speaking world by 2010...
Red envelopes, and a streaming-only plan
In 2010 Netflix was still mostly a DVD-by-mail company, but streaming was taking over: Watch Instantly worked on the Wii, PS3, Xbox 360, Roku and, from August, the iPhone. Netflix launched in Canada...
The European streaming service Americans could not get
In 2010 Spotify was available in Sweden, Norway, Finland, the UK, France, Spain and the Netherlands, often by invitation, with a free ad-supported tier and a premium plan. Americans read about it...
The torrent tracker that would not die
The Pirate Bay was the world's best-known BitTorrent index in 2010, a year after its founders were convicted in Sweden. Its pirate-ship logo, comment threads and "legal threats" page made it a symbol...
Books, Kindle, and a store that sold everything
Amazon in 2010 was the everything store with a cluttered tan-and-orange homepage, two-day shipping for $79-a-year Prime members, and a Kindle business so successful that the company said Kindle books...
Auctions giving way to Buy It Now
eBay was still the world's marketplace for used goods and collectibles in 2010, but its auction format was losing ground to fixed-price Buy It Now listings and to Amazon. It owned PayPal, which...
The world's biggest webmail, redesigned
Hotmail, by then branded Windows Live Hotmail, had hundreds of millions of accounts in 2010, many of them the first email address people ever created. A mid-2010 update added Sweep, Office Web Apps...
Conversations, labels, and 7 GB of storage
Gmail had left beta in 2009 and by 2010 was the email of choice for anyone under 35, with conversation threading, labels instead of folders and more than 7 GB of free storage. The year brought Google...
The cheap touchscreen Nokia that sold in the tens of millions
Nokia was still the world's biggest phone maker in 2010, and phones like the 5230, a low-cost touchscreen Symbian handset, were why. It sold enormously across Europe, India and Asia to people who...
What most of the world actually carried
Smartphones were still a minority in 2010: roughly one in five phones sold worldwide that year was a smartphone, according to Gartner. Most people carried feature phones, from Nokia candybars and...
The FIFA World Cup in South Africa drove record tweet rates, including 3,283 tweets per second after Japan's goal against Denmark on 24 June, and repeated Twitter outages.
Verified Supported Editorial Labels show how well each record is documented; open any result for its sources.
The front page of the internet, before it was
In 2010 Reddit was a spartan, text-heavy site owned by Condé Nast, far smaller than Digg at the start of the year. Digg's disastrous August redesign sent a wave of users to Reddit, and subreddits...
Apple announced the ten-billionth song download from the iTunes Store, cementing it as the world's largest music retailer in the last years before streaming.
For Pac-Man's 30th anniversary Google replaced its logo with a playable version of the game, its first interactive doodle. It reportedly cost the world's workers millions of hours.
Blizzard's third WoW expansion set a PC sales record weeks after the game hit 12 million subscribers.
