Ten blue links, and results that appeared as you typed
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in...
searchgooglegoogle instant

Section 4
Ten blue links, green URLs, and results as you type. Reconstructed from the exhibit's records, never faked from history.
54 reconstructed results for mac app store in the 2010 exhibit.
Timeline results for mac app store
theinternetfrom2010.com/2010/entry/mac-os-x-snow-leopard
Snow Leopard, released in August 2009 for $29, was the Mac OS of 2010: brushed-metal was gone, the Dock was a 3D shelf, Exposé and Spaces managed windows, and Safari 5...
TechnologyVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/app-store-2010
Apple's App Store passed 300,000 apps in late 2010 and had served billions of downloads since opening in 2008; the American Dialect Society named "app" its word of the...
TechnologySupportedReconstructed result
theinternetfrom2010.com/2010/entry/itunes-store
The iTunes Store was the centre of legal digital music in 2010: it passed ten billion songs sold in February, iTunes 10 arrived in September with the ill-fated Ping...
WebsiteVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/hype-machine
Hype Machine tracked hundreds of MP3 blogs and let you stream whatever they had just posted, with a Popular chart that could break a band. In 2010 it was the front page...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/steam-2010
Valve's Steam store launched on the Mac in May 2010 with Portal free for two weeks, and its holiday sales, with daily deals at 75 percent off, became a ritual. Steam had...
GameSupportedReconstructed result
theinternetfrom2010.com/2010/entry/slang-app
app: A smartphone application; the American Dialect Society's 2010 word of the year. "There's an app for that." Example: "is there an app for that?"
SlangVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/google-chrome
Chrome went from about 5 percent of worldwide browser usage at the start of 2010 to roughly 15 percent by December. Version 4 added extensions in January, version 5 in...
TechnologyVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/safari-5
Safari 5, released on 7 June 2010 for Mac and Windows, added Reader (a clean article view), extensions, Bing as a search option and a faster Nitro JavaScript engine. On...
TechnologyVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/ok-go-this-too-shall-pass
OK Go, already famous for their treadmill video, released a single-take video in March 2010 in which a warehouse-sized Rube Goldberg machine plays out over four minutes....
MediaVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/amazon
Amazon in 2010 was the everything store with a cluttered tan-and-orange homepage, two-day shipping for $79-a-year Prime members, and a Kindle business so successful that...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/macbook-air-2010
On 20 October 2010 Apple reintroduced the MacBook Air in 11-inch and 13-inch sizes with flash storage instead of a hard drive, instant wake and no optical drive. At $999...
ProductVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/advice-animals
Advice Animals were image macros with an animal's head on a colour-wheel background and a two-line joke in Impact font. Advice Dog started it in 2006; by 2010...
CultureSupportedReconstructed result
theinternetfrom2010.com/2010/entry/y-u-no
Y U NO Guy, a rage face taken from a manga panel, became a 2010 image macro for exasperated questions: "Facebook, Y U NO let me dislike?" It was one of the first rage...
CultureSupportedReconstructed result
theinternetfrom2010.com/2010/entry/x-all-the-y
In June 2010, Allie Brosh's blog Hyperbole and a Half published "This is Why I'll Never be an Adult", with a crudely drawn figure shouting "CLEAN ALL THE THINGS!" The...
CultureSupportedReconstructed result
theinternetfrom2010.com/2010/entry/like-a-boss
"Like a Boss", from The Lonely Island's 2009 SNL Digital Short with Seth Rogen, became a 2010 catchphrase and image macro: any mundane act, captioned "like a boss". It...
CultureSupportedReconstructed result
theinternetfrom2010.com/2010/entry/cheezburger-network
I Can Has Cheezburger turned LOLcats into a business, and by 2010 the Cheezburger Network ran dozens of sites, including FAIL Blog and Memebase, publishing...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/lolcats
LOLcats, cat photos captioned in lolspeak with Impact font, had been mainstream since 2007 and were still the most recognisable internet joke in 2010. Ceiling Cat,...
CultureSupportedReconstructed result
theinternetfrom2010.com/2010/entry/apple-tv-2010
The second-generation Apple TV, announced on 1 September 2010, shrank to a tiny black box with no storage, rented TV episodes for 99 cents and films from $3.99, streamed...
ProductVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/android-market-2010
Android Market, the store that became Google Play in 2012, passed 100,000 apps in October 2010. Its green robot storefront was messier than Apple's and full of free,...
TechnologySupportedReconstructed result
theinternetfrom2010.com/2010/entry/cut-the-rope
ZeptoLab's Cut the Rope launched in October 2010 and sold a million copies in ten days, one of the fastest-selling iPhone games to that point. Its physics puzzles and...
GameSupportedReconstructed result
theinternetfrom2010.com/2010/entry/ipod-touch-4
The September 2010 iPod touch borrowed the iPhone 4's Retina display, A4 chip and FaceTime camera, starting at $229. For millions of teenagers it was the first App Store...
ProductVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/steve-jobs
Steve Jobs had his last great year of product launches in 2010: the iPad in January, the "Thoughts on Flash" letter in April, the iPhone 4 in June, the Antennagate press...
PersonVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/iphone-4
Announced on 7 June 2010 and on sale on 24 June, the iPhone 4 introduced the 960-by-640 Retina display, a front camera for FaceTime video calls, a 5-megapixel camera...
ProductVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/ipad-1
Steve Jobs unveiled the iPad on 27 January 2010 and it went on sale in the US on 3 April, selling 300,000 on the first day and a million within a month. It ran iPhone...
ProductVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/foursquare
Foursquare made 2010 the year of the check-in. Users broadcast their location to friends, collected badges, and fought to become the "mayor" of their coffee shop. The...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/ubuntu-10-04
Ubuntu 10.04, released in April 2010, was the Linux distribution most likely to be found on a netbook or a curious student's dual-boot laptop. It introduced a...
TechnologyVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/bandcamp
Bandcamp gave independent artists a simple page to stream and sell their music, including "name your price" downloads in any format from MP3 to FLAC. By 2010 it was...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/nexus-one
Google announced the HTC-built Nexus One on 5 January 2010 and sold it unlocked from its own web store for $529, an experiment in bypassing carriers that ended within...
ProductVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/xbox-360-s
Announced at E3 in June 2010 and in stores days later, the redesigned Xbox 360 S was slimmer, quieter, had built-in Wi-Fi and a 250 GB drive, and included a port for...
ProductVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/playstation-3-slim
The PS3 Slim, released in 2009 at $299, was Sony's console through 2010, with a Blu-ray drive, free PlayStation Network play and exclusives like God of War III, Heavy...
ProductSupportedReconstructed result
Ten blue links, and results that appeared as you typed
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in...
searchgooglegoogle instant
The former Ask Jeeves gives up on search
Ask.com, once Ask Jeeves with its butler mascot, still had a few percent of US searches in 2010, largely through toolbars bundled with downloads. In...
searchask.comask jeeves
China's search engine, after Google walked away
Baidu was already the dominant search engine in China when Google stopped censoring google.cn in March 2010 and redirected users to Hong Kong....
searchbaiduchina
Microsoft's one-year-old "decision engine"
Bing had launched in June 2009 with a photographic homepage and a marketing budget that called it a "decision engine" rather than a search engine. In...
searchbingmicrosoft
A computational knowledge engine
Launched in May 2009, Wolfram|Alpha answered questions by computing rather than searching: type a maths problem, a date, or two cities and it...
searchwolfram alphamaths
The portal: mail, news, Answers and Flickr
Yahoo! was still one of the most-visited sites on Earth in 2010, thanks to Yahoo Mail, the news-heavy portal homepage, Yahoo Answers, Flickr and...
portalyahooemail
Historical search result pages cannot be reproduced faithfully: they depended on the day, the location, the logged-in account and an index that no longer exists. Instead of pretending, this page searches the exhibit's own records and presents them in the visual language of a 2010 results page. Each result links to an entry with its sources and confidence label.