Ten blue links, and results that appeared as you typed
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in...
searchgooglegoogle instant

Section 4
Ten blue links, green URLs, and results as you type. Reconstructed from the exhibit's records, never faked from history.
18 reconstructed results for reddit in the 2010 exhibit.
Timeline results for reddit
theinternetfrom2010.com/2010/entry/reddit
In 2010 Reddit was a spartan, text-heavy site owned by Condé Nast, far smaller than Digg at the start of the year. Digg's disastrous August redesign sent a wave of users...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/rage-comics
Rage comics were crude, four-panel MS Paint strips about everyday frustrations, drawn with a shared cast of stick-figure faces. Born on 4chan in 2008, they peaked in...
CultureSupportedReconstructed result
theinternetfrom2010.com/2010/entry/sad-keanu
A May 2010 paparazzi photo of Keanu Reeves eating a sandwich alone on a New York bench became Sad Keanu in June, when Reddit and 4chan users cut him out and pasted him...
CultureSupportedReconstructed result
theinternetfrom2010.com/2010/entry/advice-animals
Advice Animals were image macros with an animal's head on a colour-wheel background and a two-line joke in Impact font. Advice Dog started it in 2006; by 2010...
CultureSupportedReconstructed result
theinternetfrom2010.com/2010/entry/slang-tldr
tl;dr: Too long; didn't read. A complaint about a long post, or a one-line summary placed at the end of one. Example: "tl;dr Digg v4 sucks, we're all on Reddit now"
SlangSupportedReconstructed result
theinternetfrom2010.com/2010/entry/digg
Digg let users "digg" stories onto a front page that could crash a small website with traffic. In August 2010, Digg version 4 removed favourite features, let publishers...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/old-spice-man-your-man-could-smell-like
Wieden+Kennedy's Old Spice advert, starring Isaiah Mustafa in a single unbroken shot, was posted to YouTube in February 2010 and became the year's most-shared...
MediaVerifiedReconstructed result
theinternetfrom2010.com/2010/entry/forums-2010
Before Reddit and Discord ate them, forums were where the internet talked in 2010: vBulletin and phpBB boards for every hobby, game and band, with avatars, signature...
CultureEditorialReconstructed result
theinternetfrom2010.com/2010/entry/me-gusta
Me Gusta, a bulging-eyed face drawn by Matt Oswald in March 2010, was the rage comic reaction for guilty pleasure. It spread through Reddit and Tumblr through the year...
CultureSupportedReconstructed result
theinternetfrom2010.com/2010/entry/x-all-the-y
In June 2010, Allie Brosh's blog Hyperbole and a Half published "This is Why I'll Never be an Adult", with a crudely drawn figure shouting "CLEAN ALL THE THINGS!" The...
CultureSupportedReconstructed result
theinternetfrom2010.com/2010/entry/amazon
Amazon in 2010 was the everything store with a cluttered tan-and-orange homepage, two-day shipping for $79-a-year Prime members, and a Kindle business so successful that...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/ebaums-world
eBaum's World was a 2000s viral-media site that collected funny videos, Flash animations and images, often without credit, which made it notorious among creators. By...
WebsiteSupportedReconstructed result
theinternetfrom2010.com/2010/entry/deal-with-it
The "Deal With It" GIF, a pair of pixel sunglasses sliding onto a face, originated on the Something Awful forums in 2010 and became the standard way to end an argument...
CultureSupportedReconstructed result
theinternetfrom2010.com/2010/entry/facepalm
The facepalm, especially the still of Captain Picard with his hand over his face, was the standard forum and Reddit reaction to stupidity in 2010, along with the double...
CultureSupportedReconstructed result
theinternetfrom2010.com/2010/entry/kevin-rose
Kevin Rose, the founder of Digg and a Web 2.0 celebrity, oversaw the August 2010 Digg v4 redesign that drove users to Reddit, and stepped down as CEO in September. He...
PersonSupportedReconstructed result
theinternetfrom2010.com/2010/entry/haters-gonna-hate
"Haters gonna hate", paired with an image of someone strutting obliviously (often a cartoon character or a walking pigeon), spread across Tumblr and Reddit in 2010 as...
CultureSupportedReconstructed result
Ten blue links, and results that appeared as you typed
Google in 2010 was a white page with a colourful logo, one box and ten blue links. The year began with Google refusing to keep censoring results in...
searchgooglegoogle instant
The former Ask Jeeves gives up on search
Ask.com, once Ask Jeeves with its butler mascot, still had a few percent of US searches in 2010, largely through toolbars bundled with downloads. In...
searchask.comask jeeves
China's search engine, after Google walked away
Baidu was already the dominant search engine in China when Google stopped censoring google.cn in March 2010 and redirected users to Hong Kong....
searchbaiduchina
Microsoft's one-year-old "decision engine"
Bing had launched in June 2009 with a photographic homepage and a marketing budget that called it a "decision engine" rather than a search engine. In...
searchbingmicrosoft
A computational knowledge engine
Launched in May 2009, Wolfram|Alpha answered questions by computing rather than searching: type a maths problem, a date, or two cities and it...
searchwolfram alphamaths
The portal: mail, news, Answers and Flickr
Yahoo! was still one of the most-visited sites on Earth in 2010, thanks to Yahoo Mail, the news-heavy portal homepage, Yahoo Answers, Flickr and...
portalyahooemail
Historical search result pages cannot be reproduced faithfully: they depended on the day, the location, the logged-in account and an index that no longer exists. Instead of pretending, this page searches the exhibit's own records and presents them in the visual language of a 2010 results page. Each result links to an entry with its sources and confidence label.